Why Friendster Died: Social Media Isn't a Game | Peter Pachal Ever since the news broke that social-network prototype Friendster will, for all intents and purposes, end its sad existence on May 31, many have speculated as to why it ultimately failed. CNET's Caroline McCarthy flails around for more than 800 words on the topic, throwing out theories that the site peaked too early, didn't have a sufficiently diverse audience, or simply never got big enough. I think the answer to why Friendster died is more clear than that. The short answer to why Friendster failed is the news feed—or rather, Friendster's lack of one. On Friendster, you could browse your friends (of course), send them messages, or even join groups, but the focus was definitely the profile, specifically, filling in your personal history, adding photos, and gathering as many testimonials you could. In its early days, Facebook was about profiles, too. Then Mark Zuckerberg and his team stopped playing around. Naturally, users freaked.
How to Succeed at Social Business When you hear the phrase "social media" in the context of work, words such as "time-sink" and "distraction" may come to mind. But utter that phrase inside some businesses, and you’ll hear words such as "productivity." Yes, productivity. "The potential for value creation when social technologies are used to improve collaboration and communication within and across enterprises is twice as big as the value that can be created through all other uses across the value chain," HBR writes. Citing a McKinsey Global Institute study, it continues: "The potential value at stake in these sectors [consumer packaged goods, consumer finance, professional services and advanced manufacturing] is $900 billion to $1.3 trillion annually." But what makes these businesses successful when so many others have failed? To start, HBR says businesses must have the following: Consequently, those are the three areas that most businesses struggle with most.
12 exemples d’indicateurs de l’efficacité de votre activité sur Facebook et Twitter Bonjour à toutes et à tous. Lorsque l’on cherche à évaluer l’efficacité d’une présence sur les médias sociaux, on en vient souvent à entendre des phrases telles que « Ils ont 6.000 followers sur Twitter », ou encore, « Les gens adorent ! 10.000 fans sur Facebook ». Pourtant, lorsque j’avais posé la question sur la Fan-Page de Kriisiis.fr sur Facebook, vous aviez été nombreux à dire que non, ces indicateurs ne sont pas pertinents. Nous le savons, dès qu’une donnée est à notre disposition, elle permet de générer plusieurs indicateurs d’un seul coup, en la couplant avec d’autres données. Avant de faire des choix, j’ai supposé qu’assister à un petit tour d’horizon d’exemples pourrait vous inspirer. 1. Un premier exemple d’indicateur auquel vous pourriez accorder de l’intérêt est votre nombre de porte-paroles sur Twitter. Comment obtenir cet indicateur : Twoolr est une plateforme française (cocorico) d’analyse de votre activité sur Twitter que j’utilise beaucoup. 2. 3. 4. 5. 6. 7. 8. 9.
Enterprise Social Networks Deserve Time, Careful Consideration When I attended Gartner's Portals, Content and Collaboration conference two years ago, two statistics surprised me: Barely half of the 500-plus attendees had a Facebook account and nearly 70 percent of attendees said their company blocked access to social media in the workplace. But in two years, a lot can change. This week at Gartner’s annual conference, there was a noticeable shift in priorities. Instead of debates focused on whether businesses should block or allow social media sites like Facebook and Twitter, conversations turned to how to bring the fundamentals of social networking into the enterprise to promote collaboration, innovation and sharing. Social networking isn't new anymore, nor is it going anywhere. That's where enterprise social networks come in, a new and still-evolving market that's slowly getting the attention of businesses. Enterprise social networks have a lot of potential to boost collaboration and innovation, and break down business silos.
15 ways to increase your brand's impact on Facebook Increasing your brand’s visibility on Facebook won’t get you a $136.38 ROI per fan, but it will solidify customer relationships on the most important social network in the world. Tactics to stay on your fans’ radar — begin with targeting their news feeds & making your updates count This is part 4 of a 4-part series on using Facebook strategically. Updated a few hours after publication to include news from Facebook about its upgrade to Pages today. Also see: • Part 1: Demystifying how Facebook’s news feeds work • Part 2: 15 ways to increase your Facebook stature • Part 3: Cheat sheet: Key principles of social media marketing on Facebook Your brand or business has a Facebook Page. I get the sense that many brands understand that Facebook needs to be an important part of their business strategy. And how will Facebook’s upgrade of Pages, announced today, affect managing your brand’s Page? Your opportunity lies in engaging with fans through their News Feed. Bottom line? Find your rhythm
Enterprise Social Software: What Businesses Need to Do Next CIO CIO — As Facebook and other social networks have grown in popularity, businesses have started looking for ways to leverage them within the enterprise. The result: an influx of social software companies vying for a spot in business' technology portfolios, and IT and business executives scrambling to map out long-range plans. According to a new report by Forrester Research, though, while this new class of technologies is gaining steam in the marketplace, the trend is still in its infancy. The keys to widespread adoption and the overall the success of these new tools, the report says, are in understanding who is using them now, how they're using them, and what policies the business needs to put into place to support them. Here's a look at the key takeaways from Forrester's report, "The Enterprise 2.0 User Profile: 2011," along with recommendations for how your business can better leverage them. Enterprise Social Software: Who's Using It Now and How Continue Reading
Web 2.0 et usages professionnels : ça se précise En 2009, l'AWT faisait le point sur "l'entreprise 2.0" et le potentiel des nouveaux outils de communication. Un an et demi plus tard, qu'en est-il? Le Web 2.0 a-t-il réellement pénétré le monde professionnel et révolutionné les méthodes de travail? Le Web 2.0 désigne l'évolution du Web dont la production de contenu par l'utilisateur est la clé de voûte. Mais en quoi la mise à disposition de services informatiques via Internet va-t-elle révolutionner les méthodes de travail dans l'entreprise? Boom des réseaux sociaux et du cloud computing Si on se réfère aux statistiques officielles d'Eurostat ou de l'ITU (International Telecommunication Union), un internaute belge sur deux a créé un compte sur Facebook. Ces chiffres prouvent que l'on est bien au-delà du phénomène de mode. Pour rappel, quand on parle de réseaux sociaux, on évoque en réalité trois types de plateformes de communication: Les contours professionnels du Web 2.0 quels sont les avantages de la bureautique en ligne pour une PME?
Collapse Of The Wintel Monopoly Content Fuels Social Media Interaction Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen. The amount of content shared via social media varies by channel: 42% of all Twitter posts contain content-sharing links; 73% of Twitter posts related to a specific industry (auto, tech, finance, and entertainment) contain sharing links. 41% of all blog posts contain content-sharing links; 64% of industry-specific blog posts contain such links. 12% of all Facebook posts contain content content-sharing links; 22% of industry-specific Facebook posts contain such links. Below, other findings from the from AOL report, published in partnership with Nielsen, based on data from Nielsen's Incite Social Media monitoring tools and a survey of 1,000 online consumers. Roughly 27 million pieces of digital content are shared on any given day in the US.
3 Ways to Embrace Technology and Increase Business Agility It’s hardly debatable that we live in a technological age, so why do so many employers fail to embrace all the tools we have at our disposal? It might seem prudent to remain leery of change, gently dipping a toe to test the waters while letting the foolhardy jump in with both feet. However, while you cling to the past and hold tight to the business tenets your father taught you, remember it’s those businesses that adapt that win the battle for survival. If adaptability is your business’s best friend, than fear is its worst enemy. 1. For some, it’s hard to comprehend a system of storing files and software where you can’t see, feel, or touch them. By utilizing cloud computing for your business, you are able to reduce the need for personal storage space, increase functionality to a wider range of employees, and access resources on secondary devices. 2. Mobile applications allow workers to stay connected around the clock in a virtual environment. 3. Final Thoughts Related