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Accelerators, Contests & Programs for Startups

Accelerators, Contests & Programs for Startups

Startup-Gründung ohne Risiko - vier Tipps für risikoaverse Gründer Risiko? Warum, wenn es auch ohne geht? Glaubt man den einschlägigen Lehrbüchern, bringt die Gründung eines Unternehmens zwingend Zwölf-Stunden Arbeitstage, Streit mit Kunden, enorme finanzielle Risiken und das Leben am Existenzminimum mit sich. Dass es auch anders geht, zeigen verschiedene Strategien, die auch dem risikoaversen Gründer das Rüstzeug für eine Unternehmensgründung mit auf den Weg geben und endlich mit den unsinnigen Vorurteilen aufräumen. Viele Praxisbeispiele haben bereits bewiesen, dass es auch Gründer gibt, die ohne großen zeitlichen Aufwand und ohne signifikantes finanzielles Risiko erfolgreiche Startups auf die Beine gestellt haben. 1. MVP: Das MVP (Minimum Viable Product) bezeichnet die minimalistische Version eines Produktes, die vom Kunden als Produkt wahrgenommen wird. Erst Interesse generieren, dann das Produkt bauen: Das Ganze funktioniert natürlich auch für physische Produkte. 2. 3. 4. Das Marketing sollte starten, bevor man ein fertiges Produkt hat.

We Are Social’s Monday Mashup #112 Capturing social value with new Google Analytics toolsSocial media is deeply woven into people’s purchase decision journeys, but it’s not been easy to measure this, even when solely looking at people’s online behaviour. Google have now made this easier with its a new set of social tools built into Google Analytics, allowing you to see how traffic coming from social sites leads to ‘goals’ on your site (for example ecommerce purchases, test drive requests), both immediately and in future visits. Social has double the value than previously thoughtIn line with Google’s new kit, a new study from Adobe says that social media drives twice as many sales as it’s normally credited with. A visitor interested in buying a new watch might click through to a jeweler’s website from a Facebook link posted by a friend. Finally, Facebook is cutting the number of characters in ad copy from 135 to 90, and ad images are getting smaller as well, as part of a more streamlined approach.

(2) 10 Reasons Why You Have to Quit Your Job This Year This was going to end badly. I would play chess all day in my office with the door locked. My boss would knock on the door and I would put my headphones on and ignore him. People would complain that the software I wrote didn’t work. My boss would say, “where were you yesterday” and I would say, “it was a Jewish holiday” even though there was none and he would say, “well…tell us next time if you leave.” You can’t make money without selling something real. And now it’s too late. 1) The middle class is dead. He said, “look out the windows”. “Not all the news is bad,” he said. And it was. 2) You’ve been replaced. I’m on the board of directors of a temp staffing company with $600 million in revenues. Flush. 3) Corporations don’t like you. “What’s the problem?” When I say a “major news publication” I am talking MAJOR. He said, “no, we want to be about the news. 4) Money is not happiness. Leaving aside the question of “should I take a job at all”, let’s talk about money for a second. WHAT?

The 10 Best Agencies in New York City "I wanna wake up in a city, That doesn't sleep, And find I'm king of the hill, Top of the heap..."It's not likely that anyone would question Sinatra's words, much less if we're talking about design, advertising or web development. Yes, New York is the top, a fantastic place of inspiration, talent and full of opportunities.Today we present to you the best agencies in the city that never sleeps, a selection made by Joshua Long, a talented visual designer who's currently working at R/GA and is a memeber of our Jury. He sat down with us and told us about the 10 agencies he considered to be the best in NYC. FI - Fantasy InteractiveFi has earned its highly respected reputation as a full service agency by creating beautiful digital experiences for clients such as Google, Porsche, Microsoft, USA Today, Nickelodeon and Wacom. Blue Fountain MediaBlue Fountain Media is a digital agency in NYC founded on the premise that client results come first.

Effectively Planning UX Design Projects Advertisement Planning user experience (UX) projects is a balancing act of getting the right amount of user input within the constraints of your project. The trick is to work out the best use of your time. How can you get the most UX goodness for your client’s budget? This article explains how to choose the right mix of tools for the task at hand. Getting Started With UX Planning The planning phase is all about understanding what you have been asked to do and working out the best combination of activities that will give you the outcome you need, within the time, budgetary and resource constraints of the project. The planning of projects may take place when you are writing a proposal to do work that is yet to start as well as at the beginning of a “live” project. In many ways the planning of UX projects can become a design challenge in its own right. The beauty of UX projects is that there is always something you can do to add value regardless of the budget. Choosing UX Tools & Techniques

Social Media Marketing Software by Argyle Social I 100 (e più) contatti indispensabili per fare startup in Italia Uno dei post più letti dello scorso anno è stato quello sulla mappa della Rainforest Italiana, l’ecosistema dell’innovazione. Ho pensato che aggiornare quell’elenco fosse un buon modo per iniziare l’anno ad uso e consumo delle migliaia di startup che sono in giro oggi. Oggi c’è anche una legge che apre nuove prospettive. Buon 2013. Hangouts online ed eventi - Italian Startup Scene. - Codemotion. - Frontiers of Interaction. - Indigeni Digitali. - Startup Business, di Emil Abirascid. - Startup Weekend, sono diversi gli eventi organizzati in modo più o meno regolare in Italia a Catania, Bari, Napoli, Milano, Torino, Brescia, Verona, Trento. - Topix. - TedX (Lecce, Firenze, Como, Reggio Emilia, Venezia), in giro per l’Italia si sviluppano gli affiliati di Ted.com che tengono regolarmente degli eventi. - HackItaly, hackatons organizzati da Max Ciociola. <NEW> European Maker Faire. <NEW> Spaghetti Open Data. <NEW> StartuppaMI. Co-working, Fablabs, Makerspace, social incubators Community leaders

customer journey Marketing channels (such as email, display ads, paid search ads, social, and direct visits to your website) influence the customer at different points in the path to purchase. Awareness Consideration Intent Decision ASSISTING channels build awareness, consideration, and intent earlier in the customer journey or “purchase funnel.” LAST INTERACTION channels act as the last point of contact prior to a purchase. All Industries ▼ Legend A channel’s position on the chart is defined by the “assist/last interaction ratio.” Source: Google Analytics, Q4 2012. Tips Your marketing impact With the Multi-Channel Funnels reports in Google Analytics, you can see how and when channels impact purchase decisions (and other non-purchase conversions). Search keyword paths If you’d like to explore the performance of different types of keywords within AdWords (for example, comparing generic and brand keywords), try AdWords Search Funnels. Average Order Value (AOV) by Days Days Total Purchases by Days Total Revenue Legend

Online Community for Small Business - PartnerUp Community 8 Social Media Metrics You Should Be Measuring Do you think social media measurement is only about return on investment (ROI)? Are you struggling to find measurements that are meaningful to your organization? Do you feel like you’re searching for a needle in a haystack of metrics? Here are 8 useful metrics that you may not be measuring, but should be. #1: Conversion Rates Everyone wants to measure the volume of leads generated to get to the bottom-line ROI of social media efforts. You’ll need to have a mechanism in place to know when a lead comes from social media. One of the most important steps in understanding where your lead came from is to know when someone clicks on a social media link and then converts. The number will likely be fairly low in the beginning but by looking at conversions divided by leads, you can get your conversion rate for social media leads. # 2: The Control Group Some of the greatest metrics I’ve brought forward in my company really didn’t look that impressive when I first got them. #3: Growth Rate inShare427

Tripnest A brief Introduction Tripnest (www.tripnest.com) is a global networking platform for people to make their travel experiences memorable by giving them an opportunity to discuss and plan a successful trip and share their travel memories/adventures in an organized way, while updating them with hand-picked travel deals and packages from agents and organizations all over the world, and that too all under one roof. Be a travel blogger, travel photographer, globe-trotter, adventurer, hobbyist or just a person who enjoys his/her time with friends & family while exploring new places, Tripnest brings them together and provides them with easily accessible information and cheap travel packages helping plan their next big adventure. Features we provide 1. Travellers come across a mind-boggling number of websites these days providing travel deals and packages while planning their vacation making them vulnerable to confusion on which packages to choose or from which website. 2. 3.

EU-Startups Axel Springer Plug and Play announces new batch of startups This month, 10 new startups will be moving into the offices of the Axel Springer Plug and Play accelerator in Berlin, the third round of startups to move in since the accelerator’s founding. They’ll be using the offices as their … Continue reading → Wayra provides €30m boost for startups around the world Wayra, Telefónica’s international startup accelerator, has revealed that it has helped entrepreneurs secure investment of almost €30m since it was set up in 2011. Figures released by the Wayra show that it has invested €9.4m directly into startups, which has led to follow on backing … Continue reading → Europe’s startup accelerators – a complete overview It allmost feels like in every week there is a another new startup accelerator getting started. Startup accelerator Wayra opens a new call for applications Wayra, the startup accelerator of Telefónica, today announced the opening of a new call for applications.

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