Huge number of Web sites barely visited, report finds | Business Editor's Note: The following article is reprinted from TechWorld. The Internet, famously, has a long tail, but a new analysis has revealed another characteristic of this vast slew of obscure Web sites. Huge numbers of them are never visited. Analyzing visits to several million Web sites during the last quarter of 2009 for its State of the Web report (registration required), cloud security startup Zscaler created a Hilbert curve-generated "heatmap" of active and inactive IPv4 sites from real customer data. As expected, the grid that emerged from this showed clusters of active sites as white dots, a large volume of reserved or non-routed addresses in gray, but it was the sea of dark that loomed largest of all. "It's a fascinating view which exposes just how vast the Internet truly is. Part of the explanation for what does not get visited in Zscaler's report might also be explained in relation to what does.
Web : Quand le Web réinvente notre quotidien La nouvelle génération de services Internet va bouleverser la manière d'organiser sa vie de tous les jours. Jusqu'où ira donc le Web ? L'année 2009 a consacré le succès de l'Internet communautaire, dit «Web 2.0». Facebook et Twitter ont tous les deux profité de l'essor des smartphones comme de ces téléphones mobiles intelligents, qui intègrent le plus souvent caméra et GPS, leurs utilisateurs peuvent publier des contenus à tout moment - une photo pendant le repas de Noël, un commentaire «à chaud» en sortant du cinéma, le lien vers un article à peine lu. L'année 2010 verra naître les contours de la nouvelle génération du Web, dite «3.0». Cliquez sur l'image pour l'agrandir. La réalité augmentée,une révolution Le mobile est un terminal clé de l'accès de ce nouvel Internet. Crédits photo : Le Figaro Cette dernière est devenue centrale à un très grand nombre d'applications mobiles communautaires. Le besoin de filtre devient également plus pressant sur les réseaux sociaux.
Top Web Design Bookmarks of 2009 I read a lot of design-related articles & blogs online – I mean, really, what else can you do when you live in Edmonton, which was the coldest place in North America on Dec 13 at -58C with windchill? Anyway, I’m constantly bookmarking items I think might be useful for me as a designer in the future – some I never end up using, but some I definitely do! This year, I found some great articles on web usability (always good to be able to effectively communicate why you made a particular design choice to a client), WordPress and jQuery, as well as a few others. Here are my Top Web Design Bookmarks of 2009, with thanks to everyone in the design community who keeps openly sharing their knowledge. Perfect Full-Page Background Image CSS Tricks is a great website – a web designer’s goldmine, if you will – and this is but one of a ton of great articles on Chris’ site. 10 Usability Findings & Guidelines Hit the jump for more! ViewLikeUs BrowserShots Website Design & Development Project Checklist
comscore-total-us-online-video-market-feb-2010.jpg Online video viewing accelerated in 2009, with 19% more people in the US viewing more videos for longer periods of time, according to comScore Video Metrix data from the comScore 2009 US Digital Year in Review. In December 2009, 86% of the total US online population, or 178 million people, viewed video content, compared to 150 million people in December 2008. Americans also viewed a significantly higher number of videos in 2009 compared to the prior year, due to both increased content consumption and a growing number of video ads being delivered. The average online viewer consumed 187 videos in December 2009, up 95% from 96 videos in December 2008. The number of videos viewed grew almost 150%, from 14.3 billion to 33.2 billion, while the duration of the average video viewed grew 28%, from 3.2 to 4.1 minutes. Online Video Market Fragments Top-ranked video site YouTube accounted for 26% of total time spent viewing video in December 2009.
10 Web trends to watch in 2010 Mashable's Pete Cashmore says real-time communication, Internet TV and social gaming will be big in 2010. Mashable's Pete Cashmore lists his 10 Web trends that we'll be talking about next year Sparked by Twitter, Facebook and FriendFeed, the real-time communications trend will grow The cloud-computing movement will see a major leap forward in the first half of 2010 2010 will be the breakthrough year of the much-anticipated mobile payments market Editor's note: Pete Cashmore is founder and CEO of Mashable, a popular blog about social media. He is writing a weekly column about social networking and tech for CNN.com. (CNN) -- As 2009 draws to a close, the Web's attention turns to the year ahead. While Web innovation is unpredictable, some clear trends are becoming apparent. Real-time ramps up Sparked by Twitter, Facebook and FriendFeed, the real-time trend has been to the latter part of 2009 what "Web 2.0" was to 2007. Location, location, location Augmented reality Content 'curation'
The Rumors Are True: We Spend More And More Time Online Survey results published by Harris Interactive suggest that adult Internet users are now spending an average of 13 hours a week online. About 14% spends 24 or more hours a week online, while 20% of adult Internet users are online for only two hours or less a week. To put things in perspective: Harris surveyed 2,029 adults by telephone for an entire week in July and October 2009, and has been doing these types of polls since 1995. Harris concludes that the average hours spent online have increased from 7 hours from 1999 to 2002, to between 8 and 9 hours in 2003 to 2006, and surged after that. There was a sudden spike in time spent online in 2007 when the average hours spent on the Web increased to 11 hours. The age groups that spend the most time online are those aged 30-39 (18 hours) and those aged 25-29 (17 hours) and 40-49 (17 hours). How about you: how much time do you spend online (excluding e-mail) a week on average? (Image credit: dalbera / Flickr)
Premiers résultats de l'étude :« Comprendre le comportement des Soumis par INTERNET SANS C... le mer, 10/02/2010 - 16:24 À l'occasion du « Safer Internet Day »,Fréquence écoles dévoile les premiers points forts de l'enquête financée par la Fondation pour l'Enfance et soutenue par la Délégation Interministérielle à la Famille et Mitsubishi Electric Europe. Premiers constats de l'étude : > Les jeunes sont avertis des graves menaces, mais peu sensibilisés aux dangers quotidiens- 85,9% pensent qu'il existe des dangers sur Internet. Pourtant, il existe un fort contraste entre les représentations qu'ils ont des risques, et la réalité éprouvée.- Ainsi, 44,9% citent comme danger n°1 la mauvaise rencontre, - mais lorsqu'ils sont interrogés sur leurs propres mauvaises expériences, ils évoquent à 47% les images choquantes qu'elles soient pornographiques ou violentes, puis à 36,4% les virus et le piratage (36,4%). > Des données personnelles qui circulent - 80% affirment avoir déjà laissé des informations les concernant. > Des adolescents bien informés
A Discussion on Hourly Rates in Web Design | Build Internet! “What should my hourly rate be?” One of the hardest parts of start out into full or part time web design is setting fair prices. It’s a topic that we’ve tackled before in our week-long Pricing Bootcamp series. This survey kept things simple by only including two fields: one for the hourly rate, and another for additional comments. The Results Thanks to the 107 readers who took time to respond (original survey live on Google Docs). Please keep in mind that this was an informal survey, and the results shouldn’t be considered definitive. What Can I Learn From This? The most valuable information to take from this survey? Influencing Factors Many of the designers priced below $25 also commented that they were either students or in a country where dollar value was strong. Additional Considerations Many of you left additional comments that brought up some great points to consider. Underestimating Time “Often a project gets bid by a total with my estimate on hours. Your Service is Valuable Google+
Just how much Traffic Does Techcrunch send to your website or blog One thing that bugs me is that when people build cool apps or launch web based services their marketing plan doesn't really extend past trying everything in their powers to get on Techcrunch. It is the world's biggest tech blog with nearly 4 million RSS subscribers alone but we wanted to take a look and see how that translated in pure traffic terms after we got featured on the there on Wednesday. Just remember that this is just from the 24 hours the article was featured on the site and there is still plenty of traffic coming even today... Overall As you can see the traffic numbers are fairly small. Geographic Spread Referring Sites The site was getting traffic from lots of different places that day and you can see from the following chart just how important Twitter is in the overall picture and where Techcrunch slots in the bigger picture... RSS Readers Facebook Interaction Summary You should try and get covered on Techcrunch.
2012 Social Marketing & New Media Predictions inShare233 Awareness Networks released insights and prognosis from 34 business and marketing leaders as part of its 2012 Social Marketing and New Media Predictions report. It’s written for marketing strategists, brand marketers and consults and those working in agencies. I think you’ll find it interesting to say the least and perhaps even prescriptive. Here are a few of my thoughts… On the evolution of social business: Companies of all sizes will need to transform their business and existing infrastructure, and reverse engineer the impact of business objectives and metrics. On the subject of Big Data: No organization, no matter how large or small, is ready for big data from a process, collaboration and innovation perspective. On the migration from monitoring to intelligence: Capturing information and transforming that information into actionable, measurable insight… This type of insight will not be marketing-driven but market- driven. On the importance of mobile marketing:
The top 100 sites on the internet Explore this interactive graphic to find out which are the biggest sites on the internet, as measured by the Nielsen company. This feature is part of SuperPower, a season of programmes exploring the power of the internet. About this data The data used to generate the interactive treemap visualisation were collected by the Nielsen company and covers the UK, France, Germany, Italy, Spain, Switzerland, Brazil, US and Australia. The figures represent unique users for the month of January 2010. The categories - such as retail, social networks, search/portal - were defined by the BBC. The maps were produced using the Prefuse Flare software, developed by the University of California Berkeley. Did you find this graphic useful? Ce qui a marqué 2009 sur Webmarketing & co’m | Webmarketing & co Ca y-est on y arrive… Avant de passer à 2010, un petit récapitulatif de ce qui a marqué le blog en 2009 : lancement du statut auto-entrepreneur, démocratisation de la communication via Facebook et Twitter, interviews de blogueurs, métiers du web… retrouvez les articles marquants de l’année… Ceci est le 383ème et dernier article de l’année, voici les 10 articles les plus lus sur l’année : On voit que le statut auto-entrepreneur, la grippe H1N1 et les réseaux sociaux ont marqué l’année 2009. Les réseaux sociaux et en particulier Twitter et Facebook ont conquis les marques qui se sont, pour une grande partie d’entre elles, lancées dans la communication communautaire. Voici maintenant un classement plus perso des articles que j’ai pris plaisir à écrire ou à lire dans le cas des co-rédacteurs : Community manager : l’e-réputation maîtrisée : 1er numéro de la série les métiers du web avec l’interview de Cathy Vauchelles. Sylvain
10 Ways Social Media Will Change In 2010 This time last year, I wrote about the 10 ways social media will change 2009, and while all predictions have materialized or are on their way, it has only become clear in recent months how significant of a change we've seen this year. 2009 will go down as the year in which the shroud of uncertainty was lifted off of social media and mainstream adoption began at the speed of light. Barack Obama's campaign proved that social media can mobilize millions into action, and Iran's election protests demonstrated its importance to the freedom of speech. This guest post was written by Ravit Lichtenberg, founder and chief strategist at Ustrategy.com - a boutique consultancy focusing on helping companies succeed. Ravit authors a blog at www.ravitlichtenberg.com. Today, it is impossible to separate social media from the online world. So what will social Web bring next? Social Media Will Become a Single, Cohesive Experience Embedded In Our Activities and Technologies Mobile Will Take Center Stage
90-9-1 close Sean founded Ant’s Eye View's Austin practice, where he launched special practices, developed business and oversaw project delivery. He has worked extensively in marketing operations, brand management, customer service, product development, strategy, process design and measurement projects. Before Ant's Eye View, Sean worked with Dell and pioneered a Social Media Model to improve global brand health, customer service models, and Dell's overall culture.