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How Jetsetter's CEO Keeps the Travel Conversation Flowing With Social Media Drew Patterson is the CEO of Jetsetter, a two-year-old travel startup and member of the Gilt Groupe luxury flash deal family. The site offers 20 to 40 sales each week on "Jetsetter-verified" hotels, villas and adventures all around the world to its two million members. Patterson founded Jetsetter after a stint at Starwood Hotels and serving as VP of marketing at travel deals site Kayak. Mashable spoke with Patterson about how he uses social media as a CEO and how his company benefits from being able to maintain a constant dialogue with its travel-hungry members. How important is social media to you as an individual? It’s hugely important. I don’t tweet a ton, but [I’ll tweet about] random events in my life or things that I though are worthy of sharing. For us as a business, it’s a powerful tool that helps us stay engaged with our members. It’s great because it’s immediate, it’s lightweight, it’s really targeted and it’s personal. How is your social media team organized? I think so.

Mallorca mal 365 | Blog, Fotos, Infos, Reiseführer trivago.fr - Comparateur de prix et avis pour plus de 500 000 hôtels Can a travel startup change the way hotels think about rates and distribution? NB: This is a guest article by Tom Botts, managing partner at Hudson Crossing. Room77, often miss-thought of as a content play for its cool room images, has added a new feature cementing its place as the most innovative hotel search player out there. Make no mistake, Room77 is a meta but it also allows users to book rates directly at the site in an Amazon-style hybrid kind of way – buy direct or via the marketplace. But aside from actually facilitating bookings, what makes Room77 unique is that it show retail rates, merchant rates, AAA (American Automobile Association) and senior rates side-by-side in the primary search – no one else does this! Priceline pioneered the co-mingling of merchant and “pay when you stay” rates (and still maintains this competitive advantage) when it began showing Booking.com-sourced rates within search results – but Room77 is taking it to a whole new level. And did I mention that AAA and senior rates are not pre-paid and earn loyalty points?

Reiseschnäppchen & Urlaub zum Bestpreis trivago.com - The #1 Hotel Price Comparison, Find cheap hotels. Facebook failing to drive booking conversions REPORT FROM THE U.S.—Back in March 2011, Michael Hraba, like many hoteliers, was excited by the commercial potential of Facebook. There was revenue to be had, and hoteliers and brand companies were rushing to put booking widgets on their profile pages to encourage easy, seamless transactions. My, what a difference a year can make. Hraba, who is project manager and communications for Waterford Hotels & Inns and owner of San Francisco-based Hraba Hospitality Consulting, has jumped off the Facebook bandwagon, citing low transactional booking volume for his clients and the broader industry alike. “Until they somehow monetize their users into consumers, when somebody enters Facebook under the premise that I might buy something, I don’t think Facebook will ever be a relevant revenue-generating tool,” he said. Hraba is not alone in his sentiment. “Generally when companies are reticent about disclosing conversion rates, it’s because it’s going to be pretty negligible.

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