5 Best Practices for Financial Institutions on Facebook Banks, often held back by industry regulations, are rarely considered innovative when it comes to social media. But Facebook is the perfect place for financial institutions to loosen their neckties, roll up their sleeves and show some personality. The Facebook community wants to connect on a personal level, rather than learn about policy updates. If you're involved in a financial institution's marketing plan and unsure of what your Facebook presence should like — or even if you should have a Facebook presence at all — take a look at these best practices. 1. Facebook — and social media in general — is all about connecting with people. "Banks aren't really the most trusted institutions right now," says Frank Eliason, Citi's SVP of social media. While Eliason admits much of what he does with Citi's Facebook Page is experimentation, he's found huge success posting content you wouldn't ordinarily expect from a bank. 2. 3. J.P. 4. 5.
The Effective Ways To Increase Your Facebook Fans Facebook is one of the leading marketing tools that businesses use these days to find new customers, stay in touch with their existing customers, provide assistance to their existing customers and promote new products. While Facebook is the best social media platform to connect with your customers will Facebook serve as an effective marketing tool for you too? The best way to use Facebook as a marketing tool is to create a Facebook Fan Page that is related to your business, but the fans on that Facebook page don’t appear magically. This is the most common method to increase the number of Fans for your Facebook page. You can choose to show the stream of your Facebook page in that Fan box, or just show the ‘LIKE’ button and a few of the fans, but the stream will give an idea to your site visitors that your Facebook Fan Page is also interesting which will encourage them to click the ‘LIKE’ button. Use Facebook Ads Tag Pages in your Updates Mention to ‘Follow Me On Facebook’ Everywhere
27 Twitter Tools To Help You Find And Manage Followers This is my first Twitter related article, I am using Twitter a lot lately so it is really unforgivable not even have one article related to Twitter. Now I am starting to correct this mistake and here comes list with 27 Twitter tools, which will help You find more followers, manage them, find who doesn’t follow You back, who stops following, statistics and much, much more. As Your first added follower on this list You should follow @1stwebdesigner, if You want design related tweet links. Besides the tools you definitely could use guide how to tweet and build your followers as well, right? Check out our only Twitter tweeting guide 2012 you will need for your success on Twitter! Follow these tips and reach the stars – it’s plain science not an art! 1.FriendOrFollow Who are you following that’s not following you back? 2. Find new followers based on Your inputted keyword. 3. 4. 5. Do not exist anymore because of Twitter own recommended follower engine. 6. 7. 8. 9. 10.Twimailer 11.Your Twiter Karma
How to Design and Program a Facebook Landing Page - Noupe Design Blog Jun 21 2011 We all know that Facebook provides a great opportunity for organizations to connect with their target audience and interact with their clients. To do this more effectively, organizations are creating custom Facebook pages to differentiate themselves and represent their brands on Facebook. But how does one go about creating one? How exactly should one be designed and what are these iFrames that are used? If you’ve been looking for answers, take a look at this screencast. How to Design and Program a Facebook Landing Page from NoupeMag on Vimeo. Please feel free to share your comments with us in the comment section below. (il)(rb) Jonathan Goldford is a partner at Wired Impact, a web design company that builds websites for nonprofits.
Social Consumers and the Science of Sharing [INFOGRAPHIC] If you're buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon? What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify? Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. But regardless of what kind of consumer you're trying to reach or what you're selling, your SEO better be top notch — search is the most important influence on the web. The infographic below, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers. What kind of consumer are you?
Welcome to My Page! – 6 Easy Steps to Set Up a Facebook Landing Tab | MessageMaker Social As more Facebook users start inviting companies and brands (similar to yours!) into their News Feed, it’s important to give them clear instructions how to “Like” your Page as well as an indication of what they can expect after “Liking” it. Below are six steps that will help get your new relationship off to a good start. Greet people at the front door not the tradesman’s entrance. Using these six tips will help you to engage and grow your user base. Paul Hedgeland Director, European Operations: social/email/app marketing solutions provider @PaulHedgeland
8 Techniques To Create An Irresistible Landing Page A landing page is a very important tool for online marketing and is also known as a lead capture page. The definition of it is a single page that appears in response to clicking on an advertisement. These pages are usually designed with a clear scope: to sell or make the user subscribe. 1. There are many discussion about the fold on the internet and even if I don’t have a preference, I can see that each one of them has advantages and disadvantages. Although I do not think designers should expect people to scroll, if they have a nice teaser over the fold then they can put much more information about the campaign or product under it. The others say that animation or illustration should not be above the fold, because it loads slowly and it drives the user away. 2. The first point we’ve talked about is not the most important – this one is. It is not difficult to focus the call to action, you just need to use some of the following elements: The Landing Page of Groupon 3. 4. 5. 6. 7. 8.
How Badoo built a billion-pound social network... on sex This article was taken from the May 2011 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online. It's a 120-million-member social network that's adding over 300,000 users a day, with more than 4.3 million daily photo and video uploads, and seven billion monthly page views. The world's largest social networkBadoo is the world's largest social network that you probably haven't yet heard of. Still barely registering in Britain or the US, the free-to-use network -- on the web and via smartphones -- is a mass phenomenon in Brazil (14.1 million members), Mexico (nine million), France (8.2 million), Spain (6.5 million) and Italy (six million). Mysterious Andrey Andrey is Andrey Andreev, originally from Moscow but based in London for the past six years, who founded Badoo on a string of other highly profitable Russian internet businesses: Mamba, SpyLog, Begun.
Better Facebook Fan Page: Essential Tips, Apps and Examples Facebook has changed all of our lives. Whether you’ve ever had an account or even visited the website, it’s difficult to ignore the hundreds of Facebook’s “Like” and “Share” badges seen all around the modern web. The blogosphere is constantly buzzing with comments and shares over Facebook. Knowing the popularity of Facebook, it’s commonplace to create a fan page for any community or website launch. This provides an outlet for your fans to get together in one place to share ideas, photos, questions, and reviews. In this particular post, I’ll be going into a few useful tips to put together an amazing fan page. Shortcut to: Benefits of a Fan Page Before we go into creating a Facebook fan page, first we should explain what exactly a fan page comprises. Users are able to see your photos, updates, and latest notes published even without a Facebook account. And the most obvious benefit? Creating a Fan Page If you are logged into the site, scroll towards the very bottom of the page. 1. 2. 3. 4.
Social Media Engagement in China: Top 20 Luxury Brands | Penn-Olson A new annual report from the L2ThinkTank has been released today, giving insights into which big-name luxury brands are best engaging with Chinese consumers in 2011. The researchers dub it a “China IQ” – a measure of a company’s effectiveness on the web and social media among China’s growing middle-classes. The report’s authors stress that “success in the world’s fastest-growing prestige market is inextricably linked to digital competence.” They’ve identified a list of top 100 companies in this regard, but we’ll boil it down to 20 top web and social media engagers. Before we identify those brands, how big is the luxury market in China? Looking at the above graph, we see a realistic, “addressable” market amongst the world’s populace who have an income of over US$30,000. Top 20 “China IQ” List For 2011 And the winner is… Audi. Second is Burberry, the British fashion label that we’ve seen working with check-in service Jiepang, and launching a new brand channel on Youku. Going Up, Going Down…
Why No One Company Will Ever Monopolize the Internet Jonathan Rick is a social media strategist in Arlington, VA. You can follow him on Twitter @jrick and read his blog at JonathanRick.com. The pace and power of web-fueled innovation is stunning. One day we’re swearing by Outlook, the next, we can’t live without Gmail. On the other hand, the list of tech innovations that could have been is quite long. Some of the companies below may not have missed the boat so much as skipped the ride. So, how did tech companies miss the boat? 1. 2. 3. 4. iTunes missed the Spotify boat. 5. 6. 7. 8. 9. 10. So why do these examples matter? The beauty of the web is that it dramatically lowers the traditional barriers to entry, so an entrepreneur can penetrate an already saturated market. Examine the above list and you arrive at an under-appreciated conclusion: Internet innovation is so fierce and constant that it undermines the notion of zero-sum market share. Sure, tech giants are somewhat limited. Internet innovation comes in tidal waves, big and bold.
5 Legal Considerations for Your Social Media Campaign Gonzalo E. Mon is a partner in the Advertising Law practice at Kelley Drye & Warren LLP. Read more on Kelley Drye’s advertising blog, Ad Law Access, or keep up with the group on Facebook or Twitter. Most companies enjoy the benefits of having a social media presence, but not every company also appreciates the legal risks that can lurk there. All of this, however, can be mediated with a little knowledge and forethought. 1. It would be great if your customers spontaneously started to praise your product via social media, but that won't always happen on its own. The same advice goes if you use bloggers to promote your products. The onus doesn't just lie with the blogger. 2. One of the scariest aspects of social media is that companies can get in trouble for what consumers do in the context of a company’s social media campaign, even if a company didn’t authorize it. But those rulings don't mean blanket immunity. 3. 4. 5. Things don’t always work out the way you want them to.
5 Things You Need to Know About Facebook's Edgerank Algorithm Reaching your Facebook fans is no easy feat, but you can increase the odds of being seen and connecting by strategically playing to the social network's "Edgerank" algorithm, which decides what content appears in News Feeds. Consider these statistics: The average Facebook user has 262 friends whose content populates the user's news stream, and only half of all users check their Facebook account more than once a day, according to the latest social media usage data from Somerville, N.J.-based Edison Research's The Social Habit. Chances are slim, therefore, that most fans ever look at content from most companies they follow. Even Facebook itself says most fans aren't seeing companies' content. The good news is that Facebook uses its Edgerank algorithm to decide what organic content, including that of a particular user's favorite brands, is seen. Related: Facebook's Marketing Tools You Might Not Know About 1. 2. 3. Related: 3 Little-Known Metrics That Can Help Optimize Your Facebook Page 4.
10 Tips for Posting on Your Brand's Facebook Page Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. Once your brand is on Facebook, the question becomes: How you engage those fans and sustain a meaningful online dialogue with your customers. Facebook fans will only want to engage with us if we serve up relevant content and truly participate. We also forget about EdgeRank — Facebook’s News Feed algorithm that helps display “relevant” stories. Let’s explore ways we can create updates that are optimized for the News Feed and engagement. 1. Don’t automatically feed your blog posts or your Twitter updates into your Page. Don’t share the exact same content across all networks (Facebook, Twitter, YouTube, etc.) in exactly the same format. 2. Thank your fans for their replies and for sharing their opinions with you. If you make a mistake — admit it. 3. 4. 5. 6. 7. 8. 9. 10.