Social Media News & Topics WHAT Get Serious: How Social Media Became a Big Budget Marketing Category | Simply Measured Get Serious: How Social Media Became a Big Budget Marketing Category Kevin Shively Blogger Extraordinaire Simply Measured As a marketing channel, social media is in its adolescence. And no, that doesn’t mean that we should all start wearing JNCO Jeans and smoking clove cigarettes while complaining that our parents don’t understand us. Adolescence comes from the Latin word meaning “to grow up,” and that’s exactly where we find ourselves today: growing up. Social Media Marketing Has Outgrown “Kid Stuff” In the early years of social marketing, our CMOs and VPs didn’t know what to do with us. Somewhere along the line, our CMOs and VPs joined parenting groups with other CMOs and VPs, and they talked about what this whole “social media” thing was really about. Today, social marketing is coming into its own. Social Media Is a Functional Marketing Category When social media marketing first emerged as a category, there weren’t standards for experience or expertise. Source: Simply Measured Download
22 Social Media Facts and Statistics You Should Know in 2014 There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future. One of the worlds biggest music stars ignored the traditional mass media product launching process. It was a success and it exceeded the album downloads of the previous album which had used the traditional marketing model. Jeff’s Bonus: I’ve put together a free bonus for this post that includes my top strategies on getting more followers, engagement, and email subscribers with Facebook, Twitter, Google+ and more. Build your own networks now! Businesses who are relentless in building a following on social media are in fact creating their own publishing platforms, growing their marketing channels and content distribution networks. So with that in mind let’s have a look at where the major social media networks are up to at the start of 2014. Social web demographics Social media is a blur of tweets, shares and content. Facebook
Social Media Definitions As social media continues to evolve and its uses change and expand, so does the social media definition. In part, this is attributable to the fact that social media relates to the technology and platforms that enable the interactive web’s content creation, collaboration and exchange by participants and the public. Yet, many users, business executives and the public consider the marketing around these networks and the content created on them to be social media. To clarify how social media, marketing and PR professionals define social media, I surveyed a group of my peers. The biggest surprise: one long-term practitioner responded he wasn’t sure what social media was anymore. Social media definition In their own words, here are 30 social media definitions from active participants. Regardless of how you define social media, one thing’s for certain, it will continue to evolve and its use will expand. How do you define social media? Happy marketing, Heidi Cohen Social media must haves:
WHY Social Media Data More Accurate Than Patient Records There have been countless novels and movies that explore a theme that will probably remain timeless for all of human history: There are many different versions of “the truth.” When it comes to our own personal healthcare, there’s the version that we tell to our family. Maybe we fudge what’s really going on with our bodies because we don’t want to visit the doctor, or maybe the truth “as we see it” isn’t as bad as it could be — because we don’t want them to worry. But if someone really wanted to find an accurate version of the state of your health, they may have to look no further than your Facebook and Twitter accounts. According to USA Today, a new study compared what Facebook users “like” to records from the National Vital Statistics System and Centers for Disease Control and Prevention, Census public health records, and county birth and death records. Users’ Facebook profiles contain better predictive data about the risk of heart disease, diabetes, obesity, or heart attacks.
Making the most of Social Media for Events | Perfect Events Members of our team were excited to attend the Schmart Marketing Conference at the Sofitel in Melbourne recently. As guests of one of the conference sponsors, Present Company Included (PCI), we would like to say a big thank you to Patricia and her team at PCI for inviting us along. Most marketers and managers are familiar with the concept of the 4 P’s of marketing. Conference International guest speaker, Jeffrey Hayzlett, former Chief Marketing Officer for Kodak, introduced us to the the 4 E’s of Social Marketing. The rise and rise of social media is constantly evolving how we promote events and ensure we are reaching our audience. Not-for-profit organisations, Government departments and Corporates, all have to be more efficient with their marketing dollars, and social media networks such as Facebook, Twitter, Linkedin and 4Square to name a few, provide opportunities to connect with a huge number of people. Jeffrey Hayzlett’s 4 E’s of Social Media Marketing Engage What does that mean?
Social Media Explained by Common Craft I’m sure you’ve heard the buzz. Social Media may be the next big thing. What’s it all about? Let’s take a visit to Scoopville, a town that’s famous for ice cream. The residents of the town were content. The Smiths decided to make pineapple ice cream. Of course, some ice cream was more popular than others and that was okay. It didn’t always come from a factory. When they arrived, however, there seemed to be a problem. Franklin had an idea for his ice cream. At a glance, visitors could tell what his ice cream was all about, and learn from people like them. Soon, a few things became clear. The combination of new technology and new ways to work with customers helped the residents feel like a unique community. Today, everyone has a chance to make their own flavors, thanks to free tools like blogs, podcasts, and video sharing. New tools are arriving in cities and towns around the world.
HOW Social Media Believe it or NOT!!! I’m a data junkie. So this is a good time for me to be in marketing because we sure have a lot of amazing facts and figures at our finger tips. But once in a while I see some fact that is mind-blowing and I thought it would be fun to share some of these with you! On our latest podcast episode, Tom Webster and I dug deep into the bowels of the Internet to explore some of the most amazing facts and figures from the social web. It’s social media BELIEVE IT OR NOT! The number one pinned item on Pinterest (MOUTH-WATERING!)! … Plus SHOW TUNES!!! If you can’t access the podcast above, click on this link to listen to Episode 62 Please support our extraordinary sponsors. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by Voices Heard Media.
Top 10 Social Media Blogs: The 2015 Winners! Are you looking for some good social media blogs to read? Look no further! Our sixth-annual social media blog contest generated over 600 nominations. A panel of social media experts carefully reviewed the nominees and finalists. Each of the social media blogs was analyzed based on a number of factors, including content quality, post frequency and reader involvement. With that in mind, here are 10 social media blogs to put at the top of your reading list. Discover the top social media blogs of 2015. #1: Buffer Social Buffer Social, which has one of the best curated blogs in the social media space, provides well-researched, comprehensive content that’s useful for all levels of social media marketers. Buffer Social offers the best tools and strategies to keep you up to date on social media. #2: Grow Grow by Mark W. Grow your company, reputation, customers, impact and profits. #3: Jon Loomer Jon Loomer‘s core approach to content rocks. #4: Convince & Convert #5: Rebekah Radice #6: Socially Sorted
What Is SEO SEO Tutorial - Table of Contents Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization - what is it, how does it work and differences in the ranking criteria of major search engines. 1. The first basic truth you need to know to learn SEO is that search engines are not humans. First, search engines crawl the Web to see what is there. 2.