Don't Waste a Moment! See Sample Cold Calling Scripts What makes a movie script get spotlighted as the best screenplay by award-giving bodies? A script that presents a story that can move an audience to a certain emotional aspect, with scenes and characters that stimulate imagination, which translate into verbal or gestured reaction. That’s how a Cold Calling Script should be. When writing a campaign script, one has to take note of the campaign’s main objective. Related: What Makes an Outstanding Telemarketing Campaign [for All Types of Industry] A Hands-On Guide to Gaining B2B Leads from Social Media Take your B2B social selling skills a step further with the help of this guide. Use words and phrases that will empower your script upon the prospect with trust and confidence: Power words to express courtesy like “Please”, “Thank you”, “That’s good to know” Terms from which industry your service/product belongs. Meaty and persuasive. Campaign scripts differ. Each campaign script is written based on the campaign type and its objective.
Data Cleansing and Verification - B2B Lead Generation Australia Home to a vast diversity of marine life, the reef is a stunning display of nature’s beauty that Australia can always be proud of. Thus, the government has since been seeking to preserve the reef from environmental degradation, noting its importance of being as much a natural treasure as a source for tourism revenue. The Great Barrier Reef is only one example of the merits of keeping something clean. In terms of B2B marketing, a clean database leads to more consistent marketing and sales successes. Like corals, lead data degenerates over time, providing no more reason to have them on your list. Using a data cleanup service enables you to update your database with new contact information and eliminate unwanted data, leaving you with qualified call lists. Fortunately, we are capable of undertaking such tasks as we offer the following services: Data Cleansing / Data Scrubbing Verification of Data Deduplication Database Management Take our word for it.
Google Duplex and What It Means for Marketers Nothing scares conspiracy theorists more than an upcoming AI revolution. Well, that and lizard people of course. But as things go right now, companies are beginning to take notice of the benefits of automating core business functions. B2B marketers are already using marketing automation and AI-based CRM for their campaigns, and businesses have noted positive effects to their bottom lines using these technologies. Apparently, there’s no stopping the AI revolution, at least when it comes down to doing business. Regardless, this new service from the world’s biggest tech and search engine company will certainly impact the way marketers engage their audiences. But what is Google Duplex though? Right after its unveiling in 2016, Google Assistant provided users with productivity features across a plethora of devices. The technology is far from perfect, but it has definitely opened the way to the future, not only for the normal user but for B2B companies as well. A Future in B2B
4 Trends That Will Drive B2B Healthcare Marketing in 2019 Marketers have chosen a profession that constantly changes and evolves to meet the needs and wants of the customers. Therefore, it has become the industry norm to look out for the latest trends so they remain relevant and useful. Marketers cannot risk getting too comfortable no matter how effective their methods are. Expanding the knowledge on the new healthcare marketing trends can be rewarding though. Video as a healthcare and medical marketing strategy 2019 is the year when healthcare marketing is expected to turn away from the old-fashioned theme and move forward instead to a more technologically-driven trend – video. Videos continue to evolve and can be used as a sales and marketing tool. Healthcare businesses that include a video on their website are more likely to land on page one of Google’s search results. There are two ways to use video as a marketing effort in promoting services. Related: Social Media for Healthcare: Modern SMM Procedures to Utilize Educational content
The 5 F’s of Data Hygiene for Deeper Sales Conversations Data is the new oil. Without it, your sales engine stops running. Like oil, data needs to be refined. Or else, it won’t fuel your sales machine. The problem is that B2B data has a very short shelf life. 24% to 36% of your CRM data decays each year Tweet this! Poor data causes reps to waste 27.3% of their time, and ends up costing you 12% of revenues. The good news is that, by following a few simple data hygiene best practices, richer data-driven sales conversations are always within your reach… Learn how to Utilize a Data-Driven Approach to Generate Technology Leads! #1 Find out what’s wrong Start with a thorough audit of your CRMInterview key data handlers and usersIdentify what types of errors and potential issues you encounter Related: Not Just an Address Book: 4 Hacks to Turn a CRM into a True Sales Tool #2 Fix what’s broken Related: Symptoms of an Unhealthy Email Marketing List (and How to Clean It) #3 Fill missing values #4 Fit data together #5 Feed into a data management process
4 Effective Ways to Increase Telemarketing Efficiency Much of the allure of telemarketing lies in its ability to nurture prospects. But the problem many B2B executives have with it involves using the best approaches that secure a high number of conversions and promise a good increase in revenue. Here are four essentials in successful telemarketing that are worth a gander, from 3D2B.com: Get Buy-In for Telemarketing Too often, telemarketing campaigns don’t have buy-in from the whole organization. Tips: Promoting Tech Products: Three Aspects of B2B Telemarketing you Wouldn’t Want to Compromise Use Telemarketing to Bridge the Gap Whether the telemarketing call center is internal or outsourced, a campaign can’t be conducted in the silo of either the sales or marketing department. That’s because sales people tend to be focused on the short term – sales leads TODAY. Tips: Increase your Telecom Sales using Telemarketing Hire Well and Train Your Telemarketing Agents Customers don’t want to talk to an agent who’s not on the same wavelength.
The Best Practices for B2B Business Calling for Consulting Businesses “What’s wrong with calling prospects and offering them solutions and options that would improve and benefit their business? “ Such rhetorical question connotes truth on some businesses that have become and remained pessimistic towards B2B business calling or telemarketing, and people who dread even just the sound of the word. Adding to that is the undeniable fact that the strides of many different sales and marketing strategies like email, web, mobile, social, content etc. has turned marketing experts to view cold calling in different ways – others have left cold calling behind and now prefer other types of generating leads and some see it only as a support or an option. However, there are others who held on and remained optimistic that B2B calling still stands as the trunk of any effective sales process. Before you call… Know your targets Take the time to research and learn about your targets. Related: A Need For Customer Profiling In Reaching Much Targeted Audience Aim to hit goals
Boost your Conversion Rates Using these 5 Landing Page Tips Low conversions can mean that certain aspects in your landing page failed to stoke interest. In this case, you will need to improve these aspects by the doing the following tips taken from Business2Community.com: Create Landing Pages For The Different Stages Of The Sales Cycle The same offers and content won’t be relevant to all your leads. Gate Your Most Valuable Content Want an easy way to generate more leads? Personalize Even when it comes to business products, leads still want personal interactions with brands. A/B Test Everything If you study your landing pages, you will likely to be able to find areas for improvement. Adjust Your Call To Action Much of the room for improvement on many B2B landing pages involves weak calls to action. For more tips, go here.