Track These KPIs and Learn How to Increase Sales Call Volume [VIDEO]
Telemarketing still pretty much remains a numbers game. To deliver results, calls need to be made at scale. Not convinced? Let’s do the math… Let’s say your funnel looks like this: 15% of contacts you reach are decision makers 25% of decision makers contacted become qualified leads 50% of qualified leads become sales-ready If you want your reps to meet 20 opportunities, you need to call up over 1,000 prospects. Keep in mind that’s all based on some pretty decent conversion rates. If those percentages go down, you have to call more contacts to hit your targets. That’s why you need volume to get results. To manage and improve sales call volume, keep a close eye on these 4 crucial metrics… Humanize your marketing automation and lead nurturing process. #1 Calls Per Hour This shows you the average rate an agent/rep places calls.High calls-per-hour numbers are generally a good sign.But when this metric is too high, it indicates low-quality conversations.So, don’t look at this metric by itself.
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