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ComScore Examines How Europe Interacts With Facebook Social statistics tracker ComScore recently released the latest Power of Like report, this one examining how Europeans use Facebook and other social media sites. The paper notes that in the United Kingdom, France, and Germany, 32 percent of users’ Facebook time is spent on the news feed page. If the report sounds familiar, it should. Getting Started with Rails — Ruby on Rails Guides 1 Guide Assumptions This guide is designed for beginners who want to get started with a Rails application from scratch. It does not assume that you have any prior experience with Rails. However, to get the most out of it, you need to have some prerequisites installed: The Ruby language version 1.9.3 or newer.The RubyGems packaging system, which is installed with Ruby versions 1.9 and later.
Facebook Begins Testing Sponsored Results, Its First Search Typeahead Ads Heads up, Google. Facebook is testing a new format of search ads called Sponsored Results that lets advertisers show ads in the Facebook search typeahead to users looking for a particular Page, app, or Place. It basically will let businesses divert traffic from each other. The First Trillion-Dollar Startup Editor’s note: Rhett Morris is the director of Endeavor Insight, the research arm of Endeavor, a nonprofit that supports more than 900 entrepreneurs in 20 countries. He edits a blog and monthly newsletter on entrepreneurship ecosystems here. In 1957, eight entrepreneurs decided to do something that seemed crazy. They launched a new tech company called Fairchild Semiconductor in a small town south of San Francisco. The entrepreneurs had a difficult start, but Fairchild eventually became the first major computer chip company in the region.
Facebook for Android update includes event creation, multi-photo upload and more Facebook for Android update includes event creation, multi-photo upload and more Facebook released an update for Android today that includes event creation, multi-photo upload and new features for messages. Android users now have a streamlined way to create new events. Previously, Facebook’s native apps did not have this functionality. The Dark Age Of Enterprise Software Is Ending Editor’s note: K. V. Rao is the CEO of enterprise company Aviso. Enterprise software has been a critical tool to help companies organize data and automate painfully manual processes. And unfortunately little else. To call enterprise software “dumb” might be slightly unfair, but as “smart” devices begin to proliferate, it’s time we all accept that today’s software that we use to run our businesses is painfully ill-equipped for the future.
Facebook gives page owners new option to reach friends of fans with ‘Promote’ button Facebook gives page owners new option to reach friends of fans with ‘Promote’ button Facebook has introduced new audience options through the ‘Promote’ button on page posts so that pages can now indicate whether they want to reach just existing fans or both fans and their friends. Previously, page owners who clicked “Promote” would see a message saying, “Get more people who Like your page to see this post.” If page owners dug into the Help Center, they would learn that Promoted Posts would also be seen by a larger percentage of the friends of people who interact with the post.
Look Out, Facebook Like Button: Pinterest’s Pin This Sees 637 Percent Growth Since February The ever-present Facebook like button has seen growth of 34 percent since February in terms of being published to external websites. One would think that 34 percent is a fairly solid growth rate, but it placed Facebook behind Google Plus, AddThis, Twitter, StumbleUpon, and LinkedIn. And all of those social networks were dwarfed by the performance of the Pin This button from Pinterest, which saw growth skyrocket by 637 percent. Those data were provided by Evidon prior to the December release of its next Evidon Global Tracker Report Evidon said in terms of total volume, the +1 button from Google Plus and Facebook’s like button continue to battle for the top spot, with Twitter’s tweet button running a close third.
Facebook Commerce Startup Ondango Picks Up $500K To Turn More Likes Into Buys To date, Facebook has focused the majority of its revenue efforts on ads, and, to a lesser extent, payment services around apps that run on its social platform. But Facebook commerce, where users buy physical or other good not connected to apps, is one area where Facebook has not done much– yet. In the meantime the social network becoming a revenue driver for third parties, including Berlin-based Ondango. Earlier this month, the company picked up a €500,0000 investment led by the new VC Connect Ventures in London, and it is now using that funding to further build out its services and the number of businesses using its platform to drive their Facebook marketplaces, including a push from next year into the U.S. This brings the total amount of funding in Ondango, which went live 11 months ago, to €700,000.
Facebook Becoming A Powerful Job Searching Tool When most people think of a social media site that’s tailored to job searching and recruitment, the obvious answer seems to be LinkedIn. However, Facebook is becoming more prominent in those arenas just by sheer volume. Many of the site’s 955 million users are eager to connect their job applications to their profiles, according to Susan Vitale, chief marketing officer of recruitment platform iCIMS.
Facebook exploring opportunities to sell premium services for businesses Facebook Chief Operating Officer Sheryl Sandberg told CNBC today that the company is looking at opportunities to sell premium services for businesses. “As we increase our investment in monetization, we’re thinking about premium services for business,” Sandberg said. “We’ve heard from businesses all over the world that they want more from us. There are things they’d pay for they really want us to provide. So it’s an area that we’re currently starting to explore.” Facebook makes recommendations to FTC about children’s privacy law Facebook filed a 22-page letter with the Federal Trade Commission outlining its thoughts and recommendations for the commission’s proposed changes to the Children’s Online Privacy Protection Act (COPPA). The social network lauded the FTC’s commitment to protecting children’s online experiences and privacy, but expressed concern about some language in the proposed change, which could hold Facebook liable in cases where third-parties use its social plugins and create additional burdens for Facebook, developers, publishers and parents. In particular, Facebook urged the commission to explicitly allow first-party advertising as an acceptable use of a child’s “persistent identifier,” such as an IP address or cookie ID. The FTC is proposing that COPPA be expanded to apply to apps, games and online ad networks, in addition to the child-directed websites it currently covers. As we’ve previously written about, Facebook could ultimately serve as a means for age verification all around the web.