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How The Independent uses Facebook “Likes” to push specialized content to readers Robert Fisk, the Middle East correspondent for The Independent in the United Kingdom, is surging in popularity on Facebook, with more than 13,000 “Likes” since mid-January. In comparison, the publication’s primary account has garnered about 39,000 “Likes” in about a year. What’s behind Fisk’s recent rise? Two things: lots of news in the Middle East and an effort by The Independent to use the Facebook “Like” button to push specialized content to users. According to The Independent’s Digital Media Editor Jack Riley, Fisk’s popularity shows that consumers’ loyalty to publications may be waning, but their desire to find specific types of news is strong, if not growing. Riley argues that readers do associate types of coverage with brand names. The Independent is not the only publication to use the Facebook “Like” button to create news feeds based on topics and writers. Facebook calls its tool for integrating news into social media the “Open Graph” protocol.

Why Journalists should be using Facebook more Twitter has long been regarded as a default news channel for breaking stories, featuring them well ahead of traditional news outlets. It’s also the place where you can get valuable content that you wouldn’t normally find such as people sharing first-hand real time accounts with photo and video. Indeed, this content often sets the mainstream news agenda, as the famous picture of the plane in the Hudson river showed, first uploaded to Twitpic. Facebook however, despite enjoying the advantage of a significantly larger userbase has never been the place for finding breaking news, nor has it been as natural a channel for journalists to use for sourcing stories as Twitter is. Journalists on Facebook Facebook is making a proactive effort in recruiting journalists to the platform. Facebook Pages are a good route for journalists to explore. Sharing News real time There are already some great examples of journalists using Facebook, although more so as a way of showcasing their work. Split newsfeed?

How to: create a Facebook page as a journalist | How to succeed in journalism Journalist programme manager Vadim Lavusik's Facebook page "Facebook is a rolodex of more than 750 million potential sources," journalist programme manager at Facebook Vadim Lavrusik told This guide explains why journalists should consider having a professional presence on Facebook by creating a fan page to connect with sources and readers, make contacts, build a brand as a journalist and promote articles. There are also examples of successful journalist fan pages and tips on using your page. According to Lavrusik, a professor teaching social media at the Columbia University Graduate School of Journalism and a journalist who has worked for Mashable and the New York Times, Facebook pages are used by journalists for "reporting, storytelling and engagement". Reasons to create a Facebook page 1. Creating a professional fan page allows journalists to keep a personal profile for friends and family. 2. 4. 6. A Facebook page can help a journalist hunt for sources and information.

Facebook's Timeline spells success for apps | Internet & Media A couple of months ago, most people had no idea what Viddy was. Since getting its start in April 2011, this app -- which is like Instagram but for video -- tallied 60,000 monthly active users. Then, in February, Viddy launched its Facebook Timeline app and it's been smooth sailing ever since. Now Viddy has more than 1.7 million monthly active users and averages about 300,000 new registered users per day. Pressthink Why Every Professional Should Consider Blogging <div class="greet_block wpgb_cornered"><div class="greet_text"><div class="greet_image"><a href=" rel="nofollow"><img src=" alt="WP Greet Box icon"/></a></div>Hello there! If you are new here, you might want to <a href=" rel="nofollow"><strong>subscribe to the RSS feed</strong></a> for updates on this topic.<div style="clear:both"></div><div class="greet_block_powered_by">Powered by <a href=" title="WP Greet Box WordPress Plugin" style="text-decoration:none;">WP Greet Box</a><a href=" title="WordPress Plugin" style="text-decoration:none;">WordPress Plugin</a></div><div style="clear:both"></div></div></div> I often argue that professionals should share their knowledge online via blogging. 1. 2. 3. 4. 5. 6. 7. 8. 9.

Facebook heeft meer dan 900 miljoen actieve gebruikers Gefeliciteerd, je bent een totale uitzondering. Jij, samen met een paar enkelingen en de generaties zonder breedband internet. Jullie zien vooral de negatieve beelden van facebook (/social media) en zien dingen veel te zwart/wit. Neem dit niet verkeerd maar misschien kun je wel iets relativering gebruiken. Je hebt inderdaad types die van jou verlangen dat je net zo veel social media doet als de verslaafde zelf, met als toppunt mijn vriendin haarzelf: zit ze naast mij op de bank en zegt ze opeens: Ik heb iets op je pagina geschreven en je moet daar eens op reageren. Dit neemt niet weg dat facebook een krachtig wapen in je sociaal arsenaal is. Bovendien hoef je voor minder belangrijke dingen niet na te denken of ze nu wel beschikbaar zijn om te bellen, kun je ook niet vergeten om 's avonds te bellen of bel je ze wanneer ze net weg zijn.

9 Real-Life Rules For Creating Shareable Content If social media is a cocktail party, then all the great gossip, funny stories and interesting tidbits you hear at that party are the kinds of content we’re all striving to create. People share information online for the same reasons they share in real life. The good news? That makes us all experts in creating content that spreads, just by being human. 1. Have you had the experience of hearing or reading something and knowing exactly the person you can’t wait to share it with? But if sharing is a way to let someone know you’re thinking about them, it has to be specific. 2. It’s in our nature (and maybe even our biology) to share what’s helpful: coupons to a restaurant, a better way to get your carpet clean, a cool craft project. The lesson here? 3. It can be fun and healthy to argue, debate and disagree. And some of us (you know who you are) share things just to get a reaction, whether it’s good or bad. 4. When you feel something deeply, it’s hard not to talk about it. 5. 6. 7. 8. 9.

How social networking is changing journalism | Media The morning of the Oxford Social Media Convention focused on the impact of social media. Especially interesting were the statements on the panel 'Breaking news: the changing relationships between blogs and mainstream media'. Richard Sambrook, the director of the BBC Global News Division, said that the impact of social media was overestimated in the short term and underestimated in long term. But what is the long term? What he could see evolving though, was a new objectivity. Information is not journalism, he explained further. John Kelly, a columnist for the Washington Post, who has published a report on the rise, challenges and value of citizen journalism for the Reuters Institute for the Study of Journalism explained further, saying that today the Huffington Post competes with the Washington Post not in terms of journalism, but in terms of its readers. Social media for him are not only important for citizen journalism, but for reaching out to the readers as well.

Facebook: population growth and tattoos more popular than hard news | Media Facebook: the BBC's 'The world at seven billion' interactive was the most-shared article of 2011 From a drunk Swedish elk to the death of Amy Winehouse, Facebook has revealed the most popular UK news stories of 2011. The Facebook list shows that users of the social network are as diverse as on Twitter – and that the weird and wonderful often outdoes news on natural disasters. The BBC's smart interactive to mark the 7 billionth person on earth was the most shared news story on Facebook this year, according to the social network. Winehouse's sudden death in July provided the fourth and eighth most-shared stories on Facebook, outdoing the death of Osama bin-Laden, which came in at 14th. The BBC was by far the most-shared UK news outlet this year, with 11 stories in the top 20. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.