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The Cluetrain Manifesto

The Cluetrain Manifesto
These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies.

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Appreciative Inquiry What is Appreciative Inquiry? by Joe Hall and Sue Hammond also offers a reasonably brief and readable introduction to the principles and practice of AI. Richard Seel: "We use AI principles quite a lot in our work – for instance, when a team I was working with suddenly had the plug pulled on their project they were very angry and depressed. I encouraged them to undertake a brief appreciative inquiry into the times when they had worked really well as a team. The results were extremely positive. It didn’t change their disappointment at the cancellation but it added a positive and realistic dimension which could easily have got lost otherwise." Marketing News & Expert Advice The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. It should be noted though, that its not about writing sensation headlines for short-term traffic gains, it’s about ensuring that, if you write a quality article, the headline works to sell it.

A Dozen Handpicked E-Learning Resources It’s hard to believe that we’re approaching the last quarter of 2010. This year seems to have flown by. I’ve had fun with travel across the country and getting to meet so many blog readers at various conferences. Home Page of Mel Conway's Site Author's note 33 years after publication: Perhaps this paper's most remarkable feature is that it made it to publication with its thesis statement in the third-last paragraph. To save you the trouble of wading through 45 paragraphs to find the thesis, I'll give it to you now: Any organization that designs a system (defined more broadly here than just information systems) will inevitably produce a design whose structure is a copy of the organization's communication structure. This turns out to be a principle with much broader utility than software project management, where references to it usually occur.

US Online Ad Spend to Close in on $40 Billion US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer. Print advertising spending is expected to fall to $33.8 billion in 2012 from $36 billion in 2011. eMarketer’s previous US online advertising forecast from July 2011 was among the more bullish estimates issued during the year, yet consistently stronger-than-expected results from major industry players and the IAB/PwC through the first three quarters of 2011 contributed to the upward revision. “Advertisers’ comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online,” said David Hallerman, eMarketer principal analyst. About eMarketer eMarketer publishes data, analysis and insights on digital marketing, media and commerce.

Lingos Coaching for Results and Consumer Protection & Financial Education in Microfinance Courses Win in 2 nd eLearning Global Giveback Competition March 23 (Orlando, FL) Eric Berg, Executive Director of LINGOs (Learning in NGOs) thanked all volunteer developers and announced the eight finalists and two winners of the second eLearning Global Giveback Competition today at the eLearning Guild’s Learning Solutions Conference and Expo. Through the first two eLearning Global Giveback competitions, instructional designers and eLearning developers have created over 50 online courses as volunteers for international non-profit organizations. These courses will help the global staff of the non-profits, all members of LINGOs, do their good work in the fields of humanitarian relief, development, conservation and social justice even better.

Nature of Change {To download a Word version, click here.} This article offers a simple typology of different kinds of change. It was developed to help clients understand change in organisations and it helps to explain the specific nature of organisational change as the most fundamental of these. Facebook, Inc. News Facebook, Inc. (Facebook) is engaged in building products to create utility for users, developers, and advertisers. People use Facebook to stay connected with their friends and family, to discover what is going on in the world around them, and to share and express what matters to them to the people they care about. Developers can use the Facebook Platform to build applications and Websites that integrate with Facebook to reach its global network of users and to build personalized and social products. It offers advertisers a combination of reach, relevance, social context and engagement. In September 2013, Mail.Ru Group Limited sold its remaining interest in Facebook Inc.

e-Clippings (Learning As Art) So to all the folks who had a moment of crisis about seeing Ender's Game because of the hateful comments of the book's author, as wrong and misguided as I thought that protest would be (since the message of the movie countered those hateful comments), this letter, this makes me want to cross Wolf of Wall Street off my list. I say that having not seen the movie and knowing that while Scorsese is known for nuanced, multi-faceted films - that some people will come away from this seeing the Wolf as someone to emulate.I think looking again at Ender's Game and this film - the fact that one is a fiction and one is based on real people - the Wolf is still out there profiting as a motivational speaker - really makes this a more dificult call. Read the letter though, and you decide. (story link) An Open Letter to the Makers of The Wolf of Wall Street, and the Wolf Himself BY CHRISTINA MCDOWELLI hate to be the bearer of bad news, dear Kings of Hollywood, but you have been conned.

Semiotics Semiotics frequently is seen as having important anthropological dimensions; for example, Umberto Eco proposes that every cultural phenomenon may be studied as communication.[2] Some semioticians focus on the logical dimensions of the science, however. They examine areas belonging also to the life sciences – such as how organisms make predictions about, and adapt to, their semiotic niche in the world (see semiosis). In general, semiotic theories take signs or sign systems as their object of study: the communication of information in living organisms is covered in biosemiotics (including zoosemiotics). Syntactics is the branch of semiotics that deals with the formal properties of signs and symbols.[3] More precisely, syntactics deals with the "rules that govern how words are combined to form phrases and sentences".[4] Terminology[edit] Ferdinand de Saussure, however, founded his semiotics, which he called semiology, in the social sciences:

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