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The cluetrain manifesto

The cluetrain manifesto
These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies.

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A Dozen Handpicked E-Learning Resources It’s hard to believe that we’re approaching the last quarter of 2010. This year seems to have flown by. I’ve had fun with travel across the country and getting to meet so many blog readers at various conferences. 29 Worst Practices & Most Common Failures: SEO Checklist Part I Many consider search engine optimization as a sort of black box. But once the essential features of a search engine optimal website are laid out in a concise list, SEO is not nearly as mystifying. That’s where these checklists come in. They are designed for web marketers and web developers so that they can easily understand SEO and start tackling it. ITIL Customer Satisfaction: Do You Get It? Customer Satisfaction: How bad do we need it in IT Service Management? Where is it mentioned and where is it dealt with in ITIL V3? How do we manage it in real life? - I Can't Get No...- I'd rather be dead than singing "Satisfaction" when I'm forty-five.

How to Define and Use Paid, Owned and Earned Media  When you're a strong marketer, you obsess about data. You can spend hours in Google Analytics (or another BI/Data platform) and Excel analyzing graphs, charts, correlations, growth rates, bounces, etc. And from what I've observed, most marketers will typically focus on channel results. That is, they'll look at data from the perspective of a particular channel, be it Organic Search, Referral, Traffic, a single Paid campaign, facebook, etc. Lingos Coaching for Results and Consumer Protection & Financial Education in Microfinance Courses Win in 2 nd eLearning Global Giveback Competition March 23 (Orlando, FL) Eric Berg, Executive Director of LINGOs (Learning in NGOs) thanked all volunteer developers and announced the eight finalists and two winners of the second eLearning Global Giveback Competition today at the eLearning Guild’s Learning Solutions Conference and Expo. Through the first two eLearning Global Giveback competitions, instructional designers and eLearning developers have created over 50 online courses as volunteers for international non-profit organizations. These courses will help the global staff of the non-profits, all members of LINGOs, do their good work in the fields of humanitarian relief, development, conservation and social justice even better.

The Long Tail: A Motive Force for Web 2.0, Makes Its Official Debut [Dion Hinchcliffe's Web 2.0 Blog] We are multi-dimensional beings, maintaining 2 perspectives almost simultaneously. They work like this: An event occurs. The instant we observe the event is one perspective. The 2nd perspective comes an instant after the 1st in our i The Nation revealed CIA using secret underground prison in basement of Somalia's National Security Agency.

e-Clippings (Learning As Art) So to all the folks who had a moment of crisis about seeing Ender's Game because of the hateful comments of the book's author, as wrong and misguided as I thought that protest would be (since the message of the movie countered those hateful comments), this letter, this makes me want to cross Wolf of Wall Street off my list. I say that having not seen the movie and knowing that while Scorsese is known for nuanced, multi-faceted films - that some people will come away from this seeing the Wolf as someone to emulate.I think looking again at Ender's Game and this film - the fact that one is a fiction and one is based on real people - the Wolf is still out there profiting as a motivational speaker - really makes this a more dificult call. Read the letter though, and you decide. (story link) An Open Letter to the Makers of The Wolf of Wall Street, and the Wolf Himself BY CHRISTINA MCDOWELLI hate to be the bearer of bad news, dear Kings of Hollywood, but you have been conned.

Introducing the Macromedia Web Publishing System July 19, 2003 Macromedia announces their latest in a series of revelations in the Web industry. This time, they've put together an entire system revolving around Contribute that allows organizations to manage their Web publishing in a way that works with the people rather than against them. Their idea? Have the people do what they are already used to doing. IT These people are hired to manage systems and servers.

Simple Governance for Learning Communities Governance is an important tool in sustaining a community. When the community has a hand in shaping a living governance (meaning it’s dynamic and prone to change with the changing needs of the community), based on a set of shared goals, you gain trust in the systems and in the communications that are going on in the systems, because it’s the community that’s making sure the governance is adopted. There’s no one model of governance that works for any two organizations, but I’m trying to boil down the types of communication that happen in learning communities, and this is a first draft at an idea:

Pagerank Explained. Google's PageRank and how to make the most of it. and how to make the most of it by Phil Craven What is PageRank? PageRank is a numeric value that represents how important a page is on the web.

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