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7 Ways Universities Are Using Facebook as a Marketing Tool

7 Ways Universities Are Using Facebook as a Marketing Tool
Social media use by universities has become ubiquitous. When earlier this year, researchers from the University of Massachusetts at Dartmouth asked a representative sample of U.S. schools whether they use some social media, 100% of them said they did. Four years ago, just 61% of them said the same. Facebook is the most prevalent social media tool in higher education — 98% of the universities in the study said they had a presence there. "Prospective students, parents, current students, alumni — one common area in which they are all present in one way or another is on Facebook," says Kevin Morrow, the executive director of public affairs at Syracuse University. For this and other reasons, schools are pretty much unanimous in their use of Facebook. "The book hasn’t been written," says Michael Kaltenmark, director of web marketing and communications at Butler. Here are seven ways schools are leveraging Facebook. 1. 2. Butler's particularly photogenic mascot, Blue II, has his own Facebook Page. Related:  EdTech

A Visual History of Twitter [INFOGRAPHIC] The Social Media Infographics Series is supported by Vocus' Social Media Strategy Tool, a free, six-step online tool that lets you build a custom social media framework tailored to your organization’s goals. Since its launch in the summer of 2006, Twitter has become the leader in microblogging, limiting even its most famous users to a concise 140 characters. This infographic details Twitter's most influential content creators, staggering adoption rates, and struggle to turn a profit. Curious about The Biebs' first tweet? Infographic design by Emily Caufield Series supported by Vocus This series is supported by Vocus' Social Media Strategy Tool, a free online tool which lets you build your own custom social media framework in six easy steps.

30+ Cool Content Curation Tools for Personal & Professional Use | Social Media Content Curation 10 Infographics for Learning We all love infographics. Why? Well, they help us grasp information in a quick and fun way that appeals to our visual senses. In fact, there’s an infographic here explaining that. Below you’ll find 10 infographics that discuss learning in many different capacities – online, blended, mobile, etc. 1. Knewton published an infographic on “Blended Learning: A Disruptive Innovation” that explores K-12 blended learning models by Innosight Institute and Charter School Growth Fund. 2. Voxy Blog published an infographic titled “Are We Wired for Mobile Learning?” Photo Courtesy of Voxy Blog 3. Rick Man posted an infographic, “Why infographics accelerate decision making,” that identifies the ways we traditionally present information versus the visual way we can present information through infographics. Photo Courtesy of Rick Mans 4. Matthew Bloch and Bill Marsh published an interactive map, “Mapping the Nation’s Well-Being,” on the New York Times this March. Photo Courtesy of the NY Times 5. 6. 7. 8.

10 Awesome Free Tools To Make Infographics Advertisement Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. Designing An Infographic Some great tips for designing infographics: Keep it simple! Ideas for infographic formats include: Timelines;Flow charts;Annotated maps;Graphs;Venn diagrams;Size comparisons;Showing familiar objects or similar size or value. Here are some great tutorials on infographic creation: Creating Your Infographic Plan and research.If required, use free software to create simple graphs and visualisations of data.Use vector graphic software to bring these visualisations into the one graphic. Ultimately, if you have a little design skill, the very best approach is to create all the simple graphs and illustrations yourself using vector graphic software. Free Online Tools For Creating Infographics Stat Planet Hohli Hohli is an intuitive, simple online chart maker. Creately New York Times Many Eyes Wordle Tableau

Libraries and Museums Become Hands-On Learning Labs Culture Teaching Strategies YOUmedia Earlier this month, we covered the Fayetteville Free Library‘s new Fab Lab, the public library’s plans to build a “makerspace” where library patrons could gain hands-on experience using 3D printers and other tools and could take programming and “shop” classes. It’s part of a larger movement to rethink and re-imagine what a public library will look like and what functions it will serve. While many people do see libraries solely as book repositories, it’s clear that the library is much more than that. For many, it’s an important community center and a place that offers access to digital tools and media. A new competition sponsored by the Institute for Museum and Library Services (IMLS) and the John D. and Catherine T. The idea was inspired by YOUmedia, a teen learning space at the Chicago Public Library’s downtown center. New teen learning labs will be built in San Francisco, CA; Thornton, CO; Columbia, MD; St. The St. Related

10 Tips for Teaching Technology to Teachers I have been working with teachers to learn to integrate technology into their teaching for almost ten years. Here are a few of the things I have learned - in no particular order (number 10 is probably the most important). Please share your thoughts and suggestions! 1. 2. 3. 4. 5. Twitter, ask questions, share your frustrations. 6. 7. 8. 9. 10. Training Teachers for 21st Century Classrooms Professional Development | Feature Training Teachers for 21st Century Classrooms After receiving a modest technology grant, a middle school in Ohio began deploying mobile devices and traditional computers in classrooms and labs. And a key component of the rollout has been in-depth development for teachers focused on problem solving, project-based learning, and student engagement. By Bridget McCrea03/30/11 Three years ago, Ohio's Galion Middle School was hardly the picture of technological advancement. That changed in 2008, when the school moved into a new building, which included a computer lab, a media center, and wireless connectivity throughout the facilities. Funding New Technology Eager to fill those new spaces with state-of-the-art technological equipment, Johnson and his team went after a 21st Century Learning Environments Technology Grant (which was funded through the American Recovery and Reinvestment Act of 2009).

50 Awesome Ways to Use Skype in the Classroom | Teaching Degree.org Written By: Jillian Terry Skype is a free and easy way for teachers to open up their classroom and their students to a world way beyond their campus. With Skype, students can learn from other students, connect with other cultures, and expand their knowledge in amazing ways. Promoting Education These great ideas are all about teaching students in dynamic ways. See Me, Hear Me: Skype in the Classroom. Promoting Community Using Skype in the classroom can promote communities within a school or globally. Inclusion — helping a classmate join the classroom from home. Skype Ideas for Teachers and Parents Teachers and parents can benefit from Skype in the classroom, too. Professional development. Resources for Getting Started and Using Skype Find out how you can take advantage of Skype with the advice below. Using Skype in the Classroom (or just learning how to use it!). Finding Others Using Skype Here are a few ways to connect with others using Skype in classrooms and to promote education. ePALS.

The Problem with Classroom Technology? Faculty Can't Use It IT Trends | Research The Problem with Classroom Technology? Faculty Can't Use It By Dian Schaffhauser07/28/11 The top challenge to implementing classroom technology on campus is faculty's inability to use it. That's the consensus among faculty, students, and administrators on campus, according to a new report. It isn't simply a lack of professional development holding back instructors either. These findings and others come out of an annual research project sponsored by CDW-G, with an online survey of the college community conducted by O'Keeffe & Co. in June 2011. The 2011 CDW-G 21st Century Campus Report, now in its fourth year, also reported the desire for digital resources--online textbooks and other course material available for download--is steadily burning through the halls of college campuses, primarily because both students and faculty perceive the possibility of cost savings for the students. Yet potential challenges abound.

5 Tools for Building a Next-Generation 'Hybrid' Class Website [Nicholas C. Martin is a visiting professor at American University and the United Nations University for Peace. He is also co-founder and president of TechChange, an organization that trains leaders to leverage emerging technologies for sustainable social change. TechChange specializes in creating “next-generation” e-learning content, tools and communities. You can follow him on Twitter at @TechChange.--@jbj] Last month, I co-taught a course at American University’s School of International Service entitled ”Applications of Technology for Peacebuilding.” Prior to the course, we created an online social learning community in Drupal with a number of innovative features. Once we got the Drupal site up and running we began creating and embedding various tools to support the learning process. If you’re interested in seeing some of these tools in action you can view a sample TechChange Unit. What We’re Working on Next: Photo provided by Nick Martin. Return to Top

Daniel Donahoo: Horizon Report K-12 Released: The Future of Education Is Mobile With the release of the New Media Consortium's 2011 Horizon Report for K-12 there is no doubt that the future of education is mobile. But, despite what tech-evangelists would have us believe it will not be enough to put mobile devices into children's hands and expect the education system to improve or their learning to suddenly take off. The revolution in technology, and subsequently educational technology, is an opportunity, but not a guarantee. The most recent Horizon Report repeats what it has stated for a few years now: "Digital media literacy continues its rise in importance as a key skill in every discipline and profession." And, it is for this reason developing children's skills across multiple literacies like visual, digital, media and networking is important and using technology to do it is a no-brainer. Mobiles are a category that defies long-term definitions. It sounds impressive because it is impressive. We don't have to evolve, and if we don't it will be a great loss.

100+ Online Resources That Are Transforming Education Yury Lifshits is working on algorithms and prototypes of new services at Yahoo! Research. Before that he was teaching university courses in the U.S., Germany, Russia and Estonia. He blogs at yurylifshits.com and publishes his teaching materials at yury.name/teaching. Education technology has become a busy space in recent years. With so many startups on the scene, it is easy to get lost. 1. The education system of the 20th century is built around institutions: schools, colleges, academies and universities. We've now seen the first online high schools (Keystone School), colleges (University of Phoenix, Kaplan University, The Open University, University of the People), certification programs (Alison.com), enterprise training programs (GlobalEnglish.com), art schools (AudioVisualAcademy.com) and test preparation programs (Top Test Prep, GrockIt, Knewton, RevolutionPrep, TutorJam, BrightStorm). 2. To build a new educational institution, one needs to assemble a lot of pieces. 3. 4. 5. 6. 7.

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