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7 Ways Universities Are Using Facebook as a Marketing Tool

7 Ways Universities Are Using Facebook as a Marketing Tool
Social media use by universities has become ubiquitous. When earlier this year, researchers from the University of Massachusetts at Dartmouth asked a representative sample of U.S. schools whether they use some social media, 100% of them said they did. Four years ago, just 61% of them said the same. Facebook is the most prevalent social media tool in higher education — 98% of the universities in the study said they had a presence there. "Prospective students, parents, current students, alumni — one common area in which they are all present in one way or another is on Facebook," says Kevin Morrow, the executive director of public affairs at Syracuse University. For this and other reasons, schools are pretty much unanimous in their use of Facebook. "The book hasn’t been written," says Michael Kaltenmark, director of web marketing and communications at Butler. Here are seven ways schools are leveraging Facebook. 1. 2. Butler's particularly photogenic mascot, Blue II, has his own Facebook Page. Related:  EdTech

A Visual History of Twitter [INFOGRAPHIC] The Social Media Infographics Series is supported by Vocus' Social Media Strategy Tool, a free, six-step online tool that lets you build a custom social media framework tailored to your organization’s goals. Since its launch in the summer of 2006, Twitter has become the leader in microblogging, limiting even its most famous users to a concise 140 characters. This infographic details Twitter's most influential content creators, staggering adoption rates, and struggle to turn a profit. Curious about The Biebs' first tweet? Infographic design by Emily Caufield Series supported by Vocus This series is supported by Vocus' Social Media Strategy Tool, a free online tool which lets you build your own custom social media framework in six easy steps.

The Perks of Working at Google, Facebook, Twitter and More [INFOGRAPHIC] Are you a techie looking for work? We recently offered some tips on landing jobs at Google, Apple and Facebook, but there are more companies in the Valley than those three. And you might be wondering what the culture is like at each of these companies, as well as at LinkedIn, Twitter, Eventbrite, Gaia and Tagged. Back in August, we brought you word of awesome perks at various startups; now, we bring you perks at a number of Silicon Valley's largest and finest. Check out the infographic below from ResumeBear for a breakdown of who offers what perks. Every week we post a list of social media and web job opportunities. Interactive Designer at Weber Shandwick / Powell Tate in Washington, DCDigital Producer at Adkeeper in New YorkSoftware Engineer — Front End at Yelp, Inc. in San Francisco Infographic courtesy of ResumeBear

95% Of Facebook Wall Posts Not Answered By Brands Will Facebook users who frequent brand pages begin organizing under the theme, “We are the 95 percent?” According to a study by Socialbakers, only five percent of wall posts on brand pages ever receive answers. The telecommunications and airline sectors had the highest rates of answered wall posts, but even those were woefully low, at 26 percent and 28 percent, respectively. On the opposite end of the spectrum, the media industry seems to ignore the “media” in social media, responding to just 1 percent of wall posts, and the automotive industry has stalled on this front, as well, at around 2.5 percent. Socialbakers believes the response rate to wall posts should be 65 percent –75 percent — a mark not even remotely approached.

Croatia’s iSTUDIO wants to revolutionize the way we monitor social media A few years back, Facebook was just a procrastination tool where people would spend their whole days logged in and buying friends on Friends for Sale. Not that it’s much different from today, but if you wanted to open a social media agency specialized in fan page management back then, people would say that you’ve lost your mind. Especially in Croatia. Daniel Ackermann and Tomislav Grubišić decided to ignore all of that; they got some money together and founded the iSTUDIO, one of the leading social media marketing agencies in Croatia today. I asked Filip Topol, project manager at iSTUDIO about the company. iSTUDIO was founded by Daniel and Tomislav. One of their first clients was Jutarnji List, a daily newspaper which is a part of the EPH media group, one of the biggest Croatian media companies. Social media marketing and working with clients can be time-consuming. TNW: Aside from fan page management, your company now has two products: Mediatoolkit and Socialnumbers.

The Rocky Relationship Between Apple and Facebook [Report 30+ Cool Content Curation Tools for Personal & Professional Use | Social Media Content Curation HOW TO: Fill In Your Facebook Timeline The 5 Types of Facebook Fans Every Business Needs Your Facebook page needs fans. And it turns out that all fans are not created equal. There are five types of fans that every brand page needs. This is how most Facebook pages start. You need 25 fans so you can get that custom address. By the way, it looks like not needing 25 fans was only temporarily true, and Facebook has gone back to the 25 fan requirement. So just use whatever persuasion techniques you have at hand to get this accomplished — bribing, cajoling, guilt trips, or threatening to fire employees (Just kidding!). Many businesses new to Facebook think this is all they need. The problem is, it’s hard to get a large percentage of your current customers to click like on your Facebook page. Even if you have them all on an email list, only 30 percent will open your email, and a smaller percentage will click on the link to your Facebook page. You might be a local business person and you can put a sign up in your store, but how many will remember it when they get home?

Why Uncle Sam might be ready for Hadoop in the cloud — Cloud Computing News Buying Yahoo Is A No-Brainer For Alibaba Today at the China 2.0 conference at Stanford, Alibaba Groups’s Jack Ma replied to a pointed question about buying Yahoo with, “We are very interested in Yahoo. Our Alibaba group is important to Yahoo and Yahoo is important to us … All the serious buyers interested in Yahoo have talked to us.” Those “serious buyers” most likely include Alibaba Group investor Silver Lake Partners, Microsoft, Hellman & Friedman and Andreesen Horowitz, who have all reportedly reached out to Yahoo’s board. Is Ma’s interest enough to spark consumer and shareholder interest in Yahoo? On the surface Ma is certainly the type of CEO that Yahoo needs post-Bartz, diplomatic, cunning, and a man of (relatively) few words. Alibaba Group’s recent funding from Silver Lake valued it at $32 billion, while Yahoo is at a 16 billion market cap. Is the rest of Yahoo worth $3 billion? Would the Yahoo board take an offer from Ma? Related: Looking up that YHOO ticker on Yahoo Finance is just depressing. Image: Mick Orlosky

10 Infographics for Learning We all love infographics. Why? Well, they help us grasp information in a quick and fun way that appeals to our visual senses. In fact, there’s an infographic here explaining that. Below you’ll find 10 infographics that discuss learning in many different capacities – online, blended, mobile, etc. 1. Knewton published an infographic on “Blended Learning: A Disruptive Innovation” that explores K-12 blended learning models by Innosight Institute and Charter School Growth Fund. 2. Voxy Blog published an infographic titled “Are We Wired for Mobile Learning?” Photo Courtesy of Voxy Blog 3. Rick Man posted an infographic, “Why infographics accelerate decision making,” that identifies the ways we traditionally present information versus the visual way we can present information through infographics. Photo Courtesy of Rick Mans 4. Matthew Bloch and Bill Marsh published an interactive map, “Mapping the Nation’s Well-Being,” on the New York Times this March. Photo Courtesy of the NY Times 5. 6. 7. 8.

11 Facebook Marketing Tips and Tactics for B2B Marketers Facebook has an image problem. It started as a social network that was initially invented to provide a voting platform on rating the popularity of the fairer sex. It was more about girls than commerce. The CEO who might be on Facebook with his own personal profile, often has trouble seeing its value beyond its initial primary use as a channel to connect and share with family and friends. Senior managers who were not brought up in the world of texting, instant messaging or watching YouTube videos often do not know that there are 3 types of Facebook profiles. Personal Facebook profiles for individualsGroups for community organisations and clubsFacebook “Pages” for brands and companies It is often forgotten that brands and companies on Facebook is only a relatively recent addition to the web (less than 3 years) Facebook is Growing Up The young pimply adolescent social networking platform is becoming a serious grown up business marketing channel. Facebook is Not Just a B2C Marketing Channel 1. 2.

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