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7 Ways Universities Are Using Facebook as a Marketing Tool

7 Ways Universities Are Using Facebook as a Marketing Tool
Social media use by universities has become ubiquitous. When earlier this year, researchers from the University of Massachusetts at Dartmouth asked a representative sample of U.S. schools whether they use some social media, 100% of them said they did. Four years ago, just 61% of them said the same. Facebook is the most prevalent social media tool in higher education — 98% of the universities in the study said they had a presence there. "Prospective students, parents, current students, alumni — one common area in which they are all present in one way or another is on Facebook," says Kevin Morrow, the executive director of public affairs at Syracuse University. For this and other reasons, schools are pretty much unanimous in their use of Facebook. "The book hasn’t been written," says Michael Kaltenmark, director of web marketing and communications at Butler. Here are seven ways schools are leveraging Facebook. 1. 2. Butler's particularly photogenic mascot, Blue II, has his own Facebook Page. Related:  EdTech

A Visual History of Twitter [INFOGRAPHIC] The Social Media Infographics Series is supported by Vocus' Social Media Strategy Tool, a free, six-step online tool that lets you build a custom social media framework tailored to your organization’s goals. Since its launch in the summer of 2006, Twitter has become the leader in microblogging, limiting even its most famous users to a concise 140 characters. This infographic details Twitter's most influential content creators, staggering adoption rates, and struggle to turn a profit. Curious about The Biebs' first tweet? Infographic design by Emily Caufield Series supported by Vocus This series is supported by Vocus' Social Media Strategy Tool, a free online tool which lets you build your own custom social media framework in six easy steps.

Croatia’s iSTUDIO wants to revolutionize the way we monitor social media A few years back, Facebook was just a procrastination tool where people would spend their whole days logged in and buying friends on Friends for Sale. Not that it’s much different from today, but if you wanted to open a social media agency specialized in fan page management back then, people would say that you’ve lost your mind. Especially in Croatia. Daniel Ackermann and Tomislav Grubišić decided to ignore all of that; they got some money together and founded the iSTUDIO, one of the leading social media marketing agencies in Croatia today. I asked Filip Topol, project manager at iSTUDIO about the company. iSTUDIO was founded by Daniel and Tomislav. One of their first clients was Jutarnji List, a daily newspaper which is a part of the EPH media group, one of the biggest Croatian media companies. Social media marketing and working with clients can be time-consuming. TNW: Aside from fan page management, your company now has two products: Mediatoolkit and Socialnumbers.

The Rocky Relationship Between Apple and Facebook [Report 30+ Cool Content Curation Tools for Personal & Professional Use | Social Media Content Curation Why Uncle Sam might be ready for Hadoop in the cloud — Cloud Computing News Buying Yahoo Is A No-Brainer For Alibaba Today at the China 2.0 conference at Stanford, Alibaba Groups’s Jack Ma replied to a pointed question about buying Yahoo with, “We are very interested in Yahoo. Our Alibaba group is important to Yahoo and Yahoo is important to us … All the serious buyers interested in Yahoo have talked to us.” Those “serious buyers” most likely include Alibaba Group investor Silver Lake Partners, Microsoft, Hellman & Friedman and Andreesen Horowitz, who have all reportedly reached out to Yahoo’s board. Is Ma’s interest enough to spark consumer and shareholder interest in Yahoo? On the surface Ma is certainly the type of CEO that Yahoo needs post-Bartz, diplomatic, cunning, and a man of (relatively) few words. Alibaba Group’s recent funding from Silver Lake valued it at $32 billion, while Yahoo is at a 16 billion market cap. Is the rest of Yahoo worth $3 billion? Would the Yahoo board take an offer from Ma? Related: Looking up that YHOO ticker on Yahoo Finance is just depressing. Image: Mick Orlosky

10 Infographics for Learning We all love infographics. Why? Well, they help us grasp information in a quick and fun way that appeals to our visual senses. In fact, there’s an infographic here explaining that. Below you’ll find 10 infographics that discuss learning in many different capacities – online, blended, mobile, etc. 1. Knewton published an infographic on “Blended Learning: A Disruptive Innovation” that explores K-12 blended learning models by Innosight Institute and Charter School Growth Fund. 2. Voxy Blog published an infographic titled “Are We Wired for Mobile Learning?” Photo Courtesy of Voxy Blog 3. Rick Man posted an infographic, “Why infographics accelerate decision making,” that identifies the ways we traditionally present information versus the visual way we can present information through infographics. Photo Courtesy of Rick Mans 4. Matthew Bloch and Bill Marsh published an interactive map, “Mapping the Nation’s Well-Being,” on the New York Times this March. Photo Courtesy of the NY Times 5. 6. 7. 8.

Social Media: The Three Big Myths Today, Facebook has more than half a billion active users; Twitter users send more than 140 million tweets per day; and other social media outlets boast millions more logging in every day. That's an enormous marketing forum, and organizations of all types have invested a fortune into using social media to acquire customers. But does that approach actually work? Not in the way you might think. These findings debunk three big myths regarding social media: that it effectively drives customer acquisition, that social networkers are all the same, and that social networking is an online-only phenomenon. Myth: Social media initiatives drive customer loyalty and acquisition. Fact: Engagement with a brand drives social engagement. This first myth cuts to the core of what organizations want social media initiatives to accomplish: getting new customers and keeping existing customers. And customer engagement can't be won solely with an app. Myth: Social networking is an online-only phenomenon.

Intel acquires mapping company Telmap Chip maker dropping support for MeeGo Intel has announced that it has moved to acquire Telmap, an Israeli company that specializes in location-based products and services for mobile devices. The buyout is aimed at bolstering Intel's consumer services division, providing an additional incentive for developers to create content for the chip maker's AppUp application portal. AppUp general manager Peter Biddle suggests the Telmap acquisition will enable Intel to provide developers with an alternative to Bing and Google for location-based search, mapping and navigation content within apps. Services based on Telmap technology will be offered without the licensing agreements required by Google and Microsoft. "Developers can provide an in-app experience without someone getting in between them and their users," Biddle told AllThingsD. The Telmap acquisition was announced at Intel's AppUp Elements developer conference, where the company also admitted it will be dropping support for the MeeGo OS.

10 Awesome Free Tools To Make Infographics Advertisement Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. Designing An Infographic Some great tips for designing infographics: Keep it simple! Ideas for infographic formats include: Timelines;Flow charts;Annotated maps;Graphs;Venn diagrams;Size comparisons;Showing familiar objects or similar size or value. Here are some great tutorials on infographic creation: Creating Your Infographic Plan and research.If required, use free software to create simple graphs and visualisations of data.Use vector graphic software to bring these visualisations into the one graphic. Ultimately, if you have a little design skill, the very best approach is to create all the simple graphs and illustrations yourself using vector graphic software. Free Online Tools For Creating Infographics Stat Planet Hohli Hohli is an intuitive, simple online chart maker. Creately New York Times Many Eyes Wordle Tableau

How digital media will affect the 2012 Presidential Election (infographic) The debates are rolling out and rumbles of the 2012 Presidential Election are growing into much bigger conversations. But where are those conversations occurring? “JFK is considered the first television President. Next year’s victor may well be determined by the impact of Facebook and Twitter,” said Jordan Bitterman, a Digitas senior vice president, in a statement. According to a study by Digitas, 63 percent of social media users expect candidates to have a social media presence. On top of that, 88 percent of social media users who are also registered voters have mobile phones. But it’s not just young voters who are ingesting digital content. Check out the infographic: [Photo via The White House/Flickr]

Facebook And eBay Team Up To Breathe New Life Into Social Commerce “We’re at an inflection point”, eBay CEO John Donahoe said from the stage at Innovate, eBay’s brand new developer conference that launched today in San Francisco. “We’ll see more change in how consumers shop and pay in the next three years than we’ve seen in the last 15 years”. Donahoe’s prediction for the future came as context for giving a more complete introduction today to X.commerce, the platform formed by eBay and its nest eggs PayPal, Magento and GSI — designed to create a robust, full-service and “open” eCommerce solution. But the real kicker is that, as Leena wrote earlier today, what X.commerce really symbolizes is the first instance of eBay creating a business that truly caters to developers. What does this mean? While building Facebook’s features into eCommerce offerings may allow them to make shopping more personalized and display friends’ thoughts about products right in their eShops, the truth is that social commerce hasn’t exactly taken off over the last year.

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