The Perks of Working at Google, Facebook, Twitter and More [INFOGRAPHIC]

7 Ways Universities Are Using Facebook as a Marketing Tool Social media use by universities has become ubiquitous. When earlier this year, researchers from the University of Massachusetts at Dartmouth asked a representative sample of U.S. schools whether they use some social media, 100% of them said they did. Four years ago, just 61% of them said the same. Facebook is the most prevalent social media tool in higher education — 98% of the universities in the study said they had a presence there. "Prospective students, parents, current students, alumni — one common area in which they are all present in one way or another is on Facebook," says Kevin Morrow, the executive director of public affairs at Syracuse University. For this and other reasons, schools are pretty much unanimous in their use of Facebook. "The book hasn’t been written," says Michael Kaltenmark, director of web marketing and communications at Butler. Here are seven ways schools are leveraging Facebook. 1. 2. Butler's particularly photogenic mascot, Blue II, has his own Facebook Page.

Are Wall Street Suicide Epidemics Real? Last week, German investor Adolf Merckle, a multibillionaire who lost a fortune on shorted Volkswagen stock, threw himself under a train. Two weeks earlier, Rene-Thierry Magon de la Villehuchet, an heir to French aristocracy and the co-founder of an investment fund whose money vanished in Bernie Madoff’s alleged pyramid scheme, told the cleaning crew at his Madison Avenue office to clear out, sat behind his desk, and slashed his wrists with a box cutter. Five days before that, in London, a hotel worker entered a $750-a-night suite at the Jumeirah Carlton Tower to find the body of Christen Schnor, HSBC’s head of insurance, hanging by a belt in a closet. This spate of financier suicides is already the second such wave in a year: The first commenced with Bear Stearns research supervisor Barry Fox’s 29-story plunge in Fort Lee, New Jersey, on May 22, and was quickly followed by at least two more cases in June and July. Not sufficiently depressed? Have good intel?

HOW TO: Fill In Your Facebook Timeline Why I Sold Zappos, Page 2 The first time Amazon.com tried to buy Zappos, we said no without even thinking. It was the summer of 2005, and Zappos, the start-up into which I'd poured the past five years of my life (and almost all of my money), finally seemed to be on the right track. Zappos sells shoes and apparel online, but what distinguished us from our competitors was that we'd put our company culture above all else. We'd bet that by being good to our employees -- for instance, by paying for 100 percent of health care premiums, spending heavily on personal development, and giving customer service reps more freedom than at a typical call center -- we would be able to offer better service than our competitors. Better service would translate into lots of repeat customers, which would mean low marketing expenses, long-term profits, and fast growth. Amazingly, it all seemed to be working. These ideas about the power of our company culture had yet to be proved. But our board of directors had other ideas.

11 Facebook Marketing Tips and Tactics for B2B Marketers Facebook has an image problem. It started as a social network that was initially invented to provide a voting platform on rating the popularity of the fairer sex. It was more about girls than commerce. The CEO who might be on Facebook with his own personal profile, often has trouble seeing its value beyond its initial primary use as a channel to connect and share with family and friends. Senior managers who were not brought up in the world of texting, instant messaging or watching YouTube videos often do not know that there are 3 types of Facebook profiles. Personal Facebook profiles for individualsGroups for community organisations and clubsFacebook “Pages” for brands and companies It is often forgotten that brands and companies on Facebook is only a relatively recent addition to the web (less than 3 years) Facebook is Growing Up The young pimply adolescent social networking platform is becoming a serious grown up business marketing channel. Facebook is Not Just a B2C Marketing Channel 1. 2.

Adjusting My Fit… Courtesy of a Conversation with zappos – Part I of III « I2I – Incentive Intelligence by paul hebert This is post 1 of a 3 post discussion with Jamie Naughton – Cruise Ship Captain at zappos. Parts II and III will be forthcoming. Part I is the setup and big picture, Part II is the specifics of some of the engagement programs conducted at zappos and Part III is where I “adjust my fit.” Every once in a while you need to adjust the fit of your thinking. Think of the show “What Not To Wear.” But advice is only half the equation – change is also dependent on the target’s willingness to “adjust their thinking” and consider the input they are given. That’s what I needed the other day. Zappos… For those just coming back from your walk through Tibet – zappos is the darling of the employee engagement world. I connected to zappos through a friend (@femelmed) who had a connection at zappos and I asked if she could introduce me to someone at zappos to talk about the way the reward and recognize their employees. I’ll say this right now – BUY from zappos. My Goal… And I was mostly wrong.

5 B2B Facebook Pages Worth Copying Facebook pages for consumer brands are sexy, they have millions of followers and they attract all the attention. The reality is that a lot of people do not want Lady Gaga to build them a website or provide professional services or paint their house, she is there for the show. Facebook for B2B brands are seen as boring, drab and conservative and not worth asking out for a date. The use of Facebook for business that are not B2C requires a different approach and one that is more about educating and solving your customers challenges. The focus should be about providing great content rather than fluff , light entertainment and a giggle. Facebook for B2B is more about the thinking persons Facebook that provides resources and information that is easily searched and shared within the Facebook ecosystem. Why Should a B2B Company have a Facebook Page? So why should you even think about using Facebook for your company if you are selling to non consumer based companies? Here are some reasons why 1. 4.

Drive * New York Times bestseller * Wall Street Journal bestseller * Boston Globe bestseller * Los Angeles Times bestseller * Washington Post bestseller * San Francisco Chronicle bestseller * Publishers Weekly bestseller * Indie Bound bestseller * Amazon.com top 50 bestseller for all of 2010 * Amazon.com top 100 bestseller for all of 2011 From Daniel H. Most of us believe that the best way to motivate ourselves and others is with external rewards like money—the carrot-and-stick approach. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. Drive is bursting with big ideas—the rare book that will change how you think and transform how you live. International editions

Zuckerberg: “I Really Do Use Facebook All Day Long.” Awesm developer Jeremiah Cohick posted the following Facebook status earlier today, postulating that Facebook CEO Mark Zuckerberg is too busy wheeling and dealing to actually use Facebook, “In the same way drug dealers don’t use the product they sell, I doubt Zuckerberg is on Facebook all day. Visionaries don’t idle online.” Well, the proof is in the pudding as they say; From what it looks like, Zuckerberg immediately replied to Cohick’s status update, “No, I really do use Facebook all day long.” Perfect. Thus far 1,732 people have liked Zuckerberg’s response, 243 have liked Cohick’s original comment and 32 people have shared the exchange mostly because it humanizes Zuck, bringing him down to our level. In my humble experience, Internet visionaries do spend massive amounts of time online, because having a deep and continually updating understanding of how people communicate and interact here sparks the visionary process. Via: Truthful Tech

Recognition and Rewards – The zappos Way Part II of III « I2I – Incentive Intelligence by paul hebert Continuing my thoughts on the conversation I had with Jamie Naughton – “Cruise Ship Captain” at zappos… See intro post here. Doing it Different – Almost Wrong? The net-net for me after listening to Jamie talk about the engagement initiatives at zappos is this… A strong culture, recognized regularly, decreases the need for specific performance-based incentives. Again – I’ll caution all who read this site – zappos is an outlier – a positive deviant. First of all – they do have incentives…and they have recognition… and they have merchandise awards. Incentives, Recognition, Zollars and Swag (Oh My) At zappos they have created a reward currency called “zollars” (not sure the exchange rate with Shrutebucks) that is redeemable for logo-identified merchandise from their company store. So zappos uses “zollars” as their award currency redeemable for logo-identified merchandise. Zollars are distributed by Managers and employees. After The Fact – Not Before (Most of the time) Specifically…

Quel utilisateur Facebook êtes-vous et quel est votre degré de sociabilité ? Google AdWords: A Brief History Of Online Advertising Innovation All innovation looks inevitable, except while it’s happening. Google’s search advertising model didn’t spring forth fully formed. It was iterated, and many of the key concepts were borrowed — something many people don’t realize. In late 1999, Google began testing a program to sell ads on a CMP basis, the dominant ad model of the time. But instead of using banner ads, the dominant ad format of the time, Google decided to sell only unobtrusive text ads. Advertising first appeared on Google.com in January 2000 — text ads were sold by a sales rep on a CPM basis. “It didn’t generate much money.” – Sergey Brin In what would turn out to be a massive irony, based on its initial lack of success with advertising, Google had planned to give its inventory over to DoubleClick, the largest banner ad business of the time. But then the bubble burst in Spring 2000, and the online ad banner market crashed. This first version of AdWords still sold ads on a CPM basis — the program was successful.

Exiger ses données Facebook sur CD Vous avez l’âme d’un enquiquineur ? La politique de protection des données de Facebook vous dérange ? Les deux à la fois ? La loi est avec vous, et vous pouvez demander aux équipes de Zuckerberg de vous envoyer un CD regroupant toutes les données accumulées vous concernant depuis la création de votre compte. Il est déjà possible de télécharger vos données Facebook, via les paramètres du compte. Ainsi, il suffirait de se rendre sur cette page, bien cachée dans les entrailles de Facebook, et de remplir le formulaire avec : vos données personnelles (nom, date de naissance, adresse, téléphone, url de votre profil)la loi justifiant votre demande : « Section 4 DPA + Art. 12 Directive 95/46/EG »une pièce d’identité La suite, la voilà : vous recevrez un mail de la part de Facebook stipulant qu’ils répondront à la demande sous 40 jours. Les fervents défenseurs de la vie privée peuvent se réjouir de cette astuce. (source) edit : apparemment, la loi citée ci-dessus concerne le Royaume-Uni.

Google Snakes An Additional $5.5 Billion from Adwords Customers in 2010. What about 2011? Last month I read a news brief on Google’s projected numbers for 2011. It was no surprise the damn thing had a green arrow pointing north. With Larry Page at the helm of Planet GOOG (ticker), he has a major undertaking to GOOG shareholders. The idea of making money hasn’t changed. However, one could only question if the plan for making money has changed. Frankly, it’s been the same plan all along. Google published its projected increase for CPC (cost per click) in 2011 as 5%, the same as last year. Youssef may not be so quick to overstate but I will. Above is a chart showing year over year differences in Google advertising revenues and advertiser performance metrics from 2005 to 2010. Google Ad Revenue (In Millions) The correlation between the average CPC and Google’s ad revenue isn’t exact year over year. From what we’ve seen of both national and local markets, hiked CPCs are posing a huge barrier to entry. So what the heck is happening? What can you do about it?