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Mobile Marketing Association

BGR | Boy Genius Report WebApp vs Applications : Leurs usages... leurs légitimités Par Nicolas d'Hueppe, Directeur France de Cellfish Media Depuis son arrivée sur le marché, près de 2,8 millions d’iPhone auraient été vendus en France, dont 2,2 millions en 2009. Apple a bouleversé la donne. Il y a aujourd’hui un avant et après iPhone. Facilité d’utilisation, ergonomie intelligente, navigation tactile, les usages liés à l’iPhone sont multiples, pratiques et font de cet outil de communication un véritable « couteau suisse ». Avec lui - et par la suite l’essor des Smartphones - les usages multimédias se sont enrichis de l’Internet mobile avec succès, l’iPhone ayant révélé l’usage d’Internet dans le secteur du Mobile. Divertissement, informations, échanges, il est devenu un véritable outil mass media, offre une nouvelle manière de consommer l’information et permet aux annonceurs et éditeurs d’adapter leur stratégie marketing. Tous éditeurs ou annonceurs s’engageant dans une stratégie relevant du média et proposant du contenu se doit de pouvoir bénéficier d’un espace de liberté pour s’exprimer. Autre alternative, les Applications.

Lead Bullets Yet our best trained, best educated, best equipped, best prepared troops refuse to fight. As a matter of fact, it’s safe to say that they would rather switch than fight.—Public Enemy (sampled from Thomas Todd), Fight the Power Early in my tenure as product manager for the web servers at Netscape, we faced a terrible crisis. We just got our hands on Microsoft’s new web server, Internet Information Server (IIS), and benchmarked against our product. Microsoft’s IIS had every feature that we had, was five times faster and we knew that they were going to give it away for free. I immediately went to work trying to move the playing field and pivot the server product line to something that we could sell for money. As I excitedly reviewed the plan with my engineering counterpart, Bill Turpin, he looked at me as though I was a little kid who had much to learn. I carried that lesson with me for many years. “Let’s build a light-weight version of the product and go down market.”

MarketingSherpa Home Mobile Marketing Case Studies and Best Practices: A Roundup - The eMarketer Blog Monday, April 14, 2014 Facebook’s change to its News Feed algorithm has caused uproar among many, as it drastically reduces organic reach on the social site. But while marketers see organic posts as effective, the fact that organic reach has been declining since February 2012 suggests otherwise. Finding new business is a top challenge for small businesses. An increasing number of retailers in the UK are operating across multiple sales channels, with mobile seeing particularly strong growth in this respect. Friday, April 11, 2014 According to new eMarketer figures, computers and consumer electronics will claim the greatest share of US retail ecommerce sales through 2018. In an interview with eMarketer, David Edelman, a partner and global co-leader of sales and marketing practice at management consulting firm McKinsey & Company, discusses how mobile tracking technology, including iBeacon, is changing retail. Thursday, April 10, 2014 Wednesday, April 09, 2014 Tuesday, April 08, 2014

Corporate Branding Races to iPhone Apps: Winners and Losers - iSmashPhone iPhone Blog iPhone apps are probably the most popular thing to be used since the color TV. We’ve seen companies of all sizes put together some really cool concepts for iPhone apps. While most of these applications exist only as marketing techniques, some of them are quite useful. The question is, however, are they meeting the expectations of iPhone users? Regardless of the app’s cost, we expect these applications to run fast and without a glitch, especially the ones made by established high-tech companies. iPhone apps should be designed for those who are 100% mobile; otherwise, we might as well hop on the computer for the same information. Corporations are scrambling and fighting for the business in today’s poor economy. Brand apps that don’t disappoint… Google Mobile (Free) Google Mobile has just made it faster and easier for you to search Google. App Store Link Amazon (Free) The shopping cart on the icon is a great reminder of what you can do at Amazon. App Store Link Web MD Mobile (Free) Yelp (Free)

Social Realist Direct Marketing Association: Telephone, Mail & Internet Marketing Brand iPhone apps: benchmarks for success » *supercollider “My iPhone app has had 200,000 downloads — is that good?” By all accounts the long heralded “Year of Mobile” is finally upon us, and it’s raining apps. IDC is predicting the iPhone will have 300,000 apps by the end of 2010, and Android will rise to 50-75,000. And we can count on brands to help fuel a lot of the growth and hype. Just in the last few months we’ve seen app releases from Van Cleef & Arpels, Piaget, Gucci, Hilton, Polo Rugby, Jack Daniels, Weber, Audabon, Jaeger-LeCoultre, Discovery, Time Out, Stella Artois and more. This is not without merit either. So for all this activity, how do we know what success looks like? This post is a first shot at exploring the short and long answers to that question, by addressing the following: Context and mitigating factors: Like any other metric, measuring iPhone apps “success” is relative and depends on the context. Downloads Promotion Promotion makes a huge difference to the success of an app. Star rating That’s a pretty dismal stat.

Startup Addict | Entrepreneurs, Startups, Blogging & Real Estate Mary Meeker: Mobile Internet Will Soon Overtake Fixed Internet: Tech News « Mary Meeker of Morgan Stanley isn’t just any Internet analyst. She was covering the sector when the brokerage firm was the lead underwriter for Netscape Communications’ initial public offering in 1995, was dubbed the “Queen of the Net” by Barron’s magazine in 1998 and was covering the space in 2004, when Morgan Stanley helped launch the Google IPO. Now a managing director at Morgan Stanley and head of the global technology research team, she has released her latest massively detailed “State of the Internet” report, which she has been putting out periodically since 1995. And what does Meeker see in her crystal ball this year? The Morgan Stanley analyst says that the world is currently in the midst of the fifth major technology cycle of the past half a century. But that mobile boom will take its toll on carriers, Meeker says, because mobile Internet use is all about data. * Easy-to-Use/Secure Payment Systems — embedded systems like carrier billing and iTunes allow real-time payment

11 Mind-Blowing Mobile Marketing Infographics Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly . With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen. To better illustrate the growing mobile marketing opportunity, take a look at these infographics. 1. The Size of the Mobile Market 2. 3. 4. 5. 6. 7. 8. 9. 10. " target="_blank">Local Mobile Search Marketing Takeaway As mobile usage continues to climb, it is more important than ever for marketers to understand how their target audience consumes information not only on their desktops but also on the mobile web . What is your business doing to leverage the mobile web ?

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