New neurons help us to remember fear Fear burns memories into our brain, and new research by University of California, Berkeley, neuroscientists explains how. Scientists have long known that fear and other highly emotional experiences lead to incredibly strong memories. In a study appearing online today (Tuesday, June 14) in advance of publication in the journal Molecular Psychiatry, UC Berkeley’s Daniela Kaufer and colleagues report a new way for emotions to affect memory: The brain’s emotional center, the amygdala, induces the hippocampus, a relay hub for memory, to generate new neurons. The figure shows newly born nerve cells (green) colocalizing with a neuronal marker which indicates immature nerve cells (red). Astrocytes are labelled in blue. In a fearful situation, these newborn neurons get activated by the amygdala and may provide a “blank slate” on which the new fearful memory can be strongly imprinted, she said. “Many affective disorders involve disordered emotional memories like PTSD, depression and anxiety.
Music and the Brain Music and the Brain Laurence O'Donnell "Music is so naturally united with us that we cannot be free from it even if we so desired" (Boethius cited by Storr). Music's interconnection with society can be seen throughout history. Every known culture on the earth has music. The influence of music on society can be clearly seen from modern history. Albert Einstein is recognized as one of the smartest men who has ever lived. Bodily Responses to Music In general, responses to music are able to be observed. People perceive and respond to music in different ways. Rhythm is also an important aspect of music to study when looking at responses to music. It cannot be proven that two people can feel the exact same thing from hearing a piece of music. Responses to music are easy to be detected in the human body. The Power of Music on Memory and Learning The power of music to affect memory is quite intriguing. Healthy and Not So Healthy Effects The key component of music that makes it beneficial is order.
Documentary Heaven :: Food For Your Brain | Free Online Document The 14 Most Powerful and Effective Words in Marketing | 60 Second Marketer | Tips, Tools and Techniques for Marketers Around the Globe In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns. This post gives you a sneak peak at the list that’s included in the book. Enjoy. Have you ever bought a product that you didn’t really need? You know the kind — they’re often found in the aisle displays at Lowe’s, WalMart or Barnes & Noble. You grab it off the shelf, pay for it, then get home and say, “Why did I just buy something I didn’t really need?” Or, you may have been told about a deadline to buy concert tickets, join a health club or even buy a car for 0% interest. What’s up with that? This week, I’ll be posting blogs on this very topic. Below, you’ll find the 14 most powerful and effective words in marketing. I’ll cover this entire topic in depth when I speak at the SXSW conference. FreeNowYouSaveMoneyEasyGuaranteeHealthResultsNewLoveDiscoveryProvenSafety
The Science Network 13 Most Important Emotional Triggers for Marketers | 60 Second Marketer | Tips, Tools and Techniques for Marketers Around the Globe Not too long ago, a friend of mine named Ken Robbins who runs Response Mine Interactive told me there are only three things people are interested in paying money for — Love, Weight Loss and Getting Rich. He was simplifying things a bit. After all, Ken’s company sells plenty of things that don’t have to do with love, weight loss or getting rich. "Love" is one of the 13 most important emotional triggers for marketers. How can you tap into human instincts and make a lot of money? It’s simple, really. Actually, it’s not all that simple. The starting point is to understand what motivates people. Here’s a list of the 13 most important emotional triggers for humans. Here goes: • Sex • Greed • Flattery • Fear • Self-improvement • Love • Better health • Weight loss • Longevity • Exclusivity • Fame • Uncertainty • Doubt Putting the 13 Emotional Triggers to Use How can you use these for your own marketing purposes?
The Internet Revolution - Alexander Bard The internet is a damn drug and we are on it. Everyone. This statement of Alexander Bard summarizes his quite provocative keynote speech best. He talked about the fourth revolution: the internet dramatically changing society, culture and economy. And even though his conclusions sometimes seem obvious, his talk can be compared to a revelation. As a sociologist, he does not focus on technology, but rather on how we are using it and the paradigm change taking place. According to Bard, we are currently developing from individuals to dividuals having different personalities in the various communities we live in and and channels we’re using. Neither business nor communication or relationships are still working the way they used to.
Shepard-Risset Glissando What you’ll be hearing is a fluid audio loop that sounds as thought it is getting lower and lower—like a balloon slowly deflating but never becoming flat. How It Works If you’re anything like HighLab, you too were totally amazed by the Shepard Tone. The Shepard-Risset Glissando is a constantly descending note-by-note configuration of the Shepard Tones woven into a continuous, fluid signal. Lectures from the World's Top Scientists Posted on Thursday June 18, 2009 by Staff Writers By Sarah Russel Unless you’re enrolled at one of the best online colleges or are an elite member of the science and engineering inner circle, you’re probably left out of most of the exciting research explored by the world’s greatest scientists. But thanks to the Internet and the generosity of many universities and online colleges, you’ve now got access to the cutting edge theories and projects that are changing the world in this list below. If you’re looking for even more amazing lectures, check out our updated list for 2012 with more talks from great minds. General Let the world’s top scientists explain exactly how they do their job when you listen to these lectures. Science and Engineering From materials science to the study of thermodynamics, learn more about the science of engineering here. WTC Lecture – collapse of WTC Buildings: Steven E. Biology and Medicine Chemistry Physics and Astronomy Earth and Environment Technology Science and Business
Cognitive Dissonance and learning Cognitive dissonance is a psychological phenomenon which refers to the discomfort felt at a discrepancy between what you already know or believe, and new information or interpretation. It therefore occurs when there is a need to accommodate new ideas, and it may be necessary for it to develop so that we become "open" to them. Neighbour (1992) makes the generation of appropriate dissonance into a major feature of tutorial (and other) teaching: he shows how to drive this kind of intellectual wedge between learners' current beliefs and "reality". Beyond this benign if uncomfortable aspect, however, dissonance can go "over the top", leading to two interesting side-effects for learning: if someone is called upon to learn something which contradicts what they already think they know — particularly if they are committed to that prior knowledge — they are likely to resist the new learning. On cognitive dissonance and sour grapes On application of the theory to Aids
5 Mind Blowing Ways Your Memory Plays Tricks On You Everybody will tell you that memory can't be trusted. When they say that, of course, what they mean is other people's memories can't be trusted. We don't like to think that everything we know about the world is based on a deeply flawed and illogical storage system. We're not talking about being bad at matching faces with names here. Other People Can Manipulate Your Memory With Repetition There was quite a stir recently when it turned out that a growing number of people believe the President of the USA is a Muslim. But according to the Pew Research Center, for almost 20% of the people they polled, those memories have been trumped by the mere act of hearing commentators assert that Obama is a Muslim, over and over and over. Obama, posing with a statue of the famed Imam Ali bin Superman. You can laugh at them all you want, but that technique works on all of us, to various degrees. They call it the "Illusion of Truth" effect. "We will never regret any of these decisions." Speaking of which...
Ten Psychology Studies from 2009 Worth Knowing About - David DiSalvo - Brainspin Image by AFP/Getty Images via Daylife Several great psychology and neuroscience studies were published in 2009. Below I’ve chosen 10 that I think are among the most noteworthy, not just because they’re interesting, but useful as well. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. smart-drugs