Social Media Metrics If you want good social media metrics to track, be sure to pick the right ones. A quick disclaimer: it depends what you’re hoping to accomplish as to which metrics you might want to track. I’ll give you my take, and what we tend to work from at New Marketing Labs, and then you’re welcome to point out different opinions in the comments section. Social Media Metrics? First, which metrics from social media do you think are important to begin with? Does # of friends or followers matter? And that’s the first problem with social media metrics. The social media metric that I think does matter and that is difficult to fully qualify is sentiment: the positive or negative mentions of a brand, product, service, whatever. Ones I’m not so sure of: Comments – it’s great that people comment. Metrics I DO Like I like sales. I like leads. I like members. Those are the metrics I think have some value, at least from a business perspective. Your Mileage Will Vary It depends what you’re trying to do. Thoughts?
Top of the Web Follow Springo on : Find top sites My top sites Top Sites News Music Video Sports Online Games Shopping Maps Photos Movies Select your setting: 12 Social Media Monitoring Tools Reviewed After several months of researching, testing, and using various tools for social media monitoring and response, I thought it might be helpful to share some of my findings. It was fun to dive into these tools, but I hope the information in this article will save you time and help you quickly find the tool that’s right for your needs. Why Bother Monitoring Social Media? Even if you or your clients have "decided" not to actively participate in social media, it’s really not a choice. Nature abhors a vacuum, and so does social media. Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed. Monitoring is only one piece of the puzzle, however. Terminology There are few terms you’ll need to be familiar with before we talk about the tools, so let’s take a moment to cover them before we jump into the details. Influence How many followers do they have? Sentiment Are the comments positive or negative? Volume Workflow 1. 2. 3.
POMO | Blog Published on June 19th, 2014 | by Lisa Harrison 1inShare Facebook Groups is an arrow in the Facebook quiver that can keep your employees on side and demonstrate true transparency to your staff. Why is transparency and trust important to your employees? Serena Software vice president of corporate communications Kyle Arteaga explains: “People entering the workforce now won’t work hard for you if they feel you’re holding back info.” “It creates relationships that wouldn’t have existed if it wasn’t for Facebook.” My advice for companies of any size considering creating Facebook Groups for employees – keep the groups to less than 20 people if the conversation is going to be solely work-related (i.e. not designed around a staff event like a Christmas party or a common interest i.e. a work sports team). Here’s 3 reasons employers should be using Facebook Groups to engage employees: Save your pennies You can use Facebook Groups for employees instead of workplace intranets. Bridge divides
8 Social Media Metrics You Should Be Measuring Do you think social media measurement is only about return on investment (ROI)? Are you struggling to find measurements that are meaningful to your organization? Do you feel like you’re searching for a needle in a haystack of metrics? Here are 8 useful metrics that you may not be measuring, but should be. #1: Conversion Rates Everyone wants to measure the volume of leads generated to get to the bottom-line ROI of social media efforts. You’ll need to have a mechanism in place to know when a lead comes from social media. One of the most important steps in understanding where your lead came from is to know when someone clicks on a social media link and then converts. The number will likely be fairly low in the beginning but by looking at conversions divided by leads, you can get your conversion rate for social media leads. # 2: The Control Group Some of the greatest metrics I’ve brought forward in my company really didn’t look that impressive when I first got them. #3: Growth Rate
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