Mobile Ad Spending In The U.S. Expected To Grow 65 Percent In 2011 To $1.2 Billion Spending on mobile ads is expected to reach $1.23 billion this year, according to a revised estimate from eMarketer, which represents a 65 percent increase from 2010. The estimate is slightly up from the $1.1 billion number eMarketer put out a year ago. The estimates for future years out are also up. Mobile ad spending 2010: $743 million 2011: $1.2 billion 2012: $1.8 billion 2013: $2.5 billion 2014: $3.4 billion 2015: $4.4 billion These numbers include display, search, text ads, and even video ads (which are the fastest growing mobile ad unit). INFOGRAPHIC: Generation Y, Employment And Facebook Young people are using Facebook for personal over professional reasons, yet they are friending their coworkers. A new study by Millennial Branding, of over 50 million Facebook data points from Identified.com, uncovers that people aged 18 to 29 are inadvertently using their profiles as an extension of their professional personality, even though they are socializing with family and friends. And 64 percent of so-called generation y fails to list their employer on their profiles, yet they add an average of 16 coworkers each to their friend group. “Gen y needs to be aware that what they publish online can come back to haunt them in the workplace. Gen y managers and co-workers have insight into their social lives, which could create an awkward workplace setting or even result in a termination,” says Dan Schawbel, Founder of Millennial Branding. Identified.com is the largest professional database on Facebook. Other major findings in this study were:
Top Mobile Activities in the U.S. – February 11, 2011Posted in: Mobile, News & Information, U.S. The comScore 2010 U.S. Digital Year in Review is now available for download. Text messaging lead as the top mobile activity with 68 percent of Americans texting in December 2010, while more than half took a photo with their mobile device (52.4 percent) and 39.5 percent of subscribers accessed news and information. Although application usage continued to grow in 2010, slightly more Americans (36.4 percent) used their mobile browser than accessed applications (34.4 percent). Apple Stores: The Most Profitable Retail In America [INFOGRAPHIC] While online shopping is quickly dominating retail, there's no substitute for a visit to the Apple Store. From the distinct style to the bright-eyed employees with an encyclopedic knowledge of the brand's products, shopping at an Apple Store is an experience all its own. If you count yourself among the Apple fanboys and fangirls, you're in one of the biggest clubs in the world. As of July 2012, Apple has opened 363 retail hubs in 11 years, stores that shoppers have come to associate with the latest tech innovations. SEE ALSO: Which U.S. OnlineMBA created this graphic, which takes you behind the scenes of Apple's in-store retail operations. Thumbnail image courtesy of Flickr, Anna Fischer
The birth of the Kindle Fire and the death of the public library On Wednesday, Amazon is expected to release or announce the Kindle Fire, an Android-based 7-inch touchscreen device that will embrace, extend, and enhance Amazon’s bag of highly-successful tricks. The Amazon Appstore will provide easy access to thousands of cheap or free apps. Amazon MP3 and Cloud Drive will be built right in — kind of like iOS and iCloud, but with streaming, web access, and cross-platform compatibility. There’ll be an easy, touch-friendly one-poke shopping experience, too. Obviously, though, front and center will be Kindle for Android — or, perhaps, a brand new, tailored-for-the-Kindle-Fire version. Let that sink in for a moment: for $80 per year, you would get unlimited library-like access to Amazon’s e-books. You can check out any time you like, but you can never leave As far as Amazon is concerned, this maneuver is as close to perfect as it gets. The only stumbling block is the publisher. Hook, line, and…
What Smartphone Internet Usage Means for Libraries eBooks have been the hot topic in libraryland for a few months now and with good reason. It seems like every other day there is some new revelation that makes us either jump for joy or groan in agony. While these conversations and revelations have been happening, there has been another revolution underfoot. The Pew, Internet, and American Life Project released a report last month on the usage of smartphones. According to the study, 35% of adults own a smartphone with the numbers of ownership being slightly higher at 44% for African-Americans and Latinos. The numbers cited above confirm the trends we are seeing, but the trend that the report revealed that I think is even more important for libraries is that for some of the population, their phone is their Internet access. Even among smartphone owners who use their phone as their main source of internet access, computer (i.e. laptop or desktop) ownership is quite prevalent. For libraries, these findings mean two very different things.
More Google Wallet merchants are live. Now you can pay AND save in a single tap. We’re hearing from people at check-out counters throughout the country that paying with your phone is a little like magic. Just look at the ecstatic reaction on the faces of our friends who made their first Google Wallet purchases last Thursday. Today, our partners American Eagle Outfitters, The Container Store, Foot Locker, Guess, Jamba Juice, Macy’s, OfficeMax and Toys“R”Us are rolling out an even better Google Wallet experience. With Google Wallet in hand, you can walk into a Jamba Juice, American Eagle Outfitters or any other partner store. The Offers tab in Google Wallet has been updated to include a new "Featured Offers" section with discounts that are exclusive to Google Wallet. Organizing loyalty cards in your wallet is getting easier too. One more thing—in response to user feedback, we’ve improved transaction details for the Google Prepaid Card with real-time transaction information including merchant name, location, dollar value and time of each transaction.
AppMakr :: iPhone App Maker | Make your own iPhone App | Free iPhone App Maker With the rise of smartphones and mobile apps, businesses of all sizes are looking for ways to develop their own applications without the need for extensive coding knowledge or hiring expensive development teams. In this era of technology, no-code app builders have emerged as a popular solution, allowing individuals and businesses to create their own customized applications with ease. Appy Pie is one such no-code app maker that has gained significant traction in recent years. But how does it compare to traditional app development? Minimize risk Building an app from scratch is fraught with potential pitfalls, and investing a significant amount of resources into traditional app development can leave you exposed to considerable risk. Thankfully, Appy Pie’s intuitive drag-and-drop mobile app creator allows you to visualize and test your app every step of the way, minimizing the risk of miscommunication and ensuring that the final product meets your exact specifications. Faster GTM
Text a Librarian: Text Messaging Reference Software | SMS Mobile Reference Technology | SMS Text Messaging in Libraries | Mobile Software for Public | Academic | Medical | Corporate | Law and Special Libraries | Mobile Lib | Mosio | Answers Finding a Voice Through Twitter Digital Tools Matthew Williams Students at Burton High experiment with tweeting in class. By Matthew Williams Last month, 50 eleventh- and twelfth-graders at San Francisco’s Burton High School started tweeting in class for the first time. Many were familiar with Twitter and some use it on a daily basis, but never for school. But the fact that they were tweeting in class was enough to get them excited in the project. “I think that using Twitter to do an assignment is maybe the coolest assignment in school.” “I remember my mom screaming for my auntie to look at the tv. “i didn’t know what was going on but i was scared.” One student tied it to the war that followed: “the gov prolly didn’t stop 911 cuz they prolly had more benefits from the aftermath. Most of the kids immediately took to the idea for a number of different reasons. “I think that using Twitter to do an assignment is maybe the coolest assignment in school,” said Jason Wong. Nikko Maraya piped in: “We should do it in every class.”
Crossing the Digital Divide: Bridges and Barriers to Digital Inclusion The term digital divide was coined in the mid-1990s as a way to describe the gap in equity between those who have access to computers and the Internet and those who do not. Today, the conversation has shifted to this question: How do we define access when the price of personal computers and related technologies has dropped dramatically over the years and, according to the Pew Internet & American Life Project, 95 percent of Americans between the ages of 18 and 29 use the Internet? And all of this is happening while we are in the midst of an explosive rise in mobile technology. "Wireless is being sold as the bridge across the digital divide," says Amalia Deloney, grassroots policy director at the Center for Media Justice. "But what we know is that wireless is not a substitute for a wired connection." It's very difficult to apply for a job or college, for instance, on a mobile phone. How the Landscape Has Changed Mobiles: The rise of mobile technology in the past few years is mind-blowing.