Design Thinking » thoughts by Tim Brown How To Do Design Thinking — What I Learned Building… David Kelley: The first step in the Design Thinking process is what we call the Understand phase: if you’re going to work in a certain area you really need to talk to experts. We’re generalists, we’re expert at process but if you really want to do something, if you’re going to design a new medical device, you have to really immerse yourself in it. So in the first step you end up studying the state of the art, going and talking to experts, doing research to bring yourself up to speed. You’d be really surprised how quickly you can get up to speed, even in a highly technical area, just from doing a little research and talking to experts. They’ll tell you a lot more than you can use, more than you could ever imagine. Then there’s the Observation phase. If we’re going to design a new gas station we’ll go and see how they pump gas in Japan. At some point by observing these people and building empathy for them you start to have insights about them. The next phase we call Visualize.
Design Thinking... What is That? To promote its new Athleisure Makeup line, Tarte partnered with social media "fitfluencers" to push the concept that "sporty is the new sexy." The campaign, titled Hustle & Glow, includes a beautifully produced video in which a woman wakes up in her spacious Malibu mansion and heads to the bathroom for a full beauty routine in preparation to . . . go on a solo run. The video was met with wide appreciation from Tarte fans (and nearly 80,000 YouTube views), with many saying it inspired them to get out there and look good on the asphalt (or sand). In other words, yoga pants for your face. "These are high-maintenance products with a low-maintenance routine," says Tarte CMO Candace Craig Bulishak. Birchbox, the beauty e-tailer and subscription service, also noticed that their customers were among the women embracing the athleisure trend, says PR director Jenna Hilzenrath. The concept is working. More Than A Fad Birchbox’s success shouldn’t be a surprise. That was in June 2015. The Message
To get you started... Design thinking is a methodology for creative problem solving. You can use it to inform your own teaching practice, or you can teach it to your students as a framework for real-world projects. We believe that creative confidence comes from repeated practice using a human-centered creative process to solve problem scenarios called design challenges. After using the process on these challenges, people will have another tool, the design thinking process, to apply towards solving real life problems. Check out these tour modules we facilitate for students at the d.school. How to bring design thinking into your school Getting Ready Resources Helpful resources to train others about design thinking Workshops and materials from our network
The Four Phases of Design Thinking - Warren Berger by Warren Berger | 10:54 AM July 29, 2010 What can people in business learn from studying the ways successful designers solve problems and innovate? On the most basic level, they can learn to question, care, connect, and commit — four of the most important things successful designers do to achieve significant breakthroughs. Having studied more than a hundred top designers in various fields over the past couple of years (while doing research for a book), I found that there were a few shared behaviors that seemed to be almost second nature to many designers. Question. In a business setting, asking basic “why” questions can make the questioner seem naïve while putting others on the defensive (as in, “What do you mean ‘Why are we doing it this way?’ Care. Connect. Commit. But it’s also true that when you commit to an idea early — putting it out into the world while it’s still young and imperfect — you increase the possibility of short-term failure.
Design thinking: A new approach to fight complexity and failure The endless succession of failed projects forces one to question why success is elusive, with an extraordinary number of projects tangling themselves in knots. These projects are like a child's string game run amok: a large, tangled mess that becomes more convoluted and complex by the minute. In my view, the core problem lies in mismatched expectations, poor communication, and a host of other non-technical causes. During the last few years, the practice of "design thinking" has become popular among some enterprise practitioners and observers. I first learned about design thinking during conversations with people like Chirag Metha, an enterprise software strategist and design thinking expert; Chirag is one of the most thoughtful folks I know and writes a great blog on enterprise software. Chirag works for SAP, driving business development and early adoption of new applications built on SAP's in-memory computing platform. Thank you to Chirag Mehta for writing this guest post. 1. 2. 3. 4.
Design Thinking: Lessons for the Classroom The Design Thinking Process While design thinking has its roots in the innovation/design sector, the process itself can be used anywhere. Indeed, it is a great tool for teaching 21st century skills, as participants must solve problems by finding and sorting through information, collaborating with others, and iterating their solutions based on real world, authentic experience and feedback. I had the good fortune to participate in a collaborative workshop at the Big Ideas Fest, where we practiced design thinking with about 12 other educators over a three-day period. Practitioners of design thinking have different steps depending on their needs. 1) Identify Opportunity 2) Design 3) Prototype 4) Get Feedback 5) Scale and Spread 6) Present In design thinking, you work through the steps together in small groups (or "Collabs" as they were called at BIF2011). With driving question in hand, each Collab is led by a trained facilitator. This right here is another novel idea! Step 4: Feedback
Problem Finding and Student Ownership This term I have been co-teaching a module with Pete McGhie that has had students focusing on our developing neighbourhood, Hobsonville Point, as a place. By investigating this place we have looked to find a need facing residents and then design a product that would improve their life here. After initial lessons focusing on developing an understanding of how place, food and culture interact as concepts we went out to explore our surroundings: After this exploration we focused on generating as many problems as possible that we saw in the neighbourhood. Once we had brainstormed, shared and discussed the possible problems it was time to start defining the core problem as each group saw it. Pete pointed out that we were at the “Fuzzy Front End” where all ideas are valid then we would be able to refine it to the quality ideas afterwards. Once students had worked through the generation stage they shared with other groups and challenged some of the ideas brought up. Fold away Play House prototype
Design Thinking as a Strategy for Innovation How do you create a strategy for guaranteeing that innovation and creativity flourish in your organization? When design principles are applied to strategy and innovation the success rate for innovation dramatically improves. Design-led companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble and Whirlpool have outperformed the S&P 500 over the past 10 years by an extraordinary 219%, according to a 2014 assessment by the Design Management Institute. Great design has that “wow” factor that makes products more desirable and services more appealing to users. Due to the remarkable success rate of design-led companies, design has evolved beyond making objects. Organizations now want to learn how to think like designers, and apply design principles to the workplace itself. You can design the way you lead, manage, create and innovate. What is Design Thinking? Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients.
Why DEEPdt as a design thinking process? « DEEP Design Thinking The below post was written almost a year ago (I have made a couple edits- MoVe- Moment of Visible Empathy being the most prominent change and added some of the latest graphics collaboratively created for DEEPdt). Also, during the #FUSE14 experience on June 25-26, the DEEPdt Playbook & FlashLab (DEEPdt crash lab) will be launched to the masses. A collaborative effort to create and design two products that will bring DEEPdt even closer within reach and use for educators and anyone wanting to jump into the world of design thinking. The DEEPdt methodology is user friendly, designed for all ages, and over the last 6 years, we have had our @mvpschool K12 students and faculty practice, iterate, and implement this process. I have said it before, instead of putting the cart before the horse, we worked with the horse and over time the cart was designed and created. Why DEEPdt as a design thinking process? Thankfully Stanford’s d. Discover Empathize Experiment Produce ps.
Seven design thinking principles for rethinking social sector needs assessment - Tandemic By Kal Joffres The needs assessment is one of the most critical tools to design interventions in the social sector but it is long due for an overhaul. When it comes to understanding the technology needs of social organisations, we’ve been asking the wrong questions for too long. In truth, these kinds of questions tell us very little about how well organisations are using technology. Adopting approaches from design thinking may hold the key to rethinking how we do needs assessment in the social sector. Earlier this month, TechSoup brought together people from social organisations across Asia to think about the future of technology adoption in organisations, including how technology ‘needs assessments’ are done. 1. What does it matter if an organisation uses CRM if they are just using as a glorified address book? Issa Cuevas-Santos from Gawad Kalinga takes it even further and looks at the needs of individuals within organisations, starting with three questions: What do you do? 2. 3. 4. 5.
DTK12chat Please join us for a weekly conversation about design thinking in K12 education. We will have a variety of moderators with a wide range and depth of design thinking experiences. Each week, we will connect the dots to the design thinking methodology and how it can and will play a bigger role in today's K12 educational arena via a twitter chat. As you join in these conversations, we hope you will come to a understand that design thinking is a mindset that if practiced and utilized will open up the doors to possibility in your classroom, teaching, and learning for both you and your students. Join us Wednesdays, 9 PM EST. Click here to see Tweets about "#dtk12chat" Design Thinking Process Examples and reflections on their visualization creation process. D.Think Process Prototype for Ms.D's Creative Design Bootcamp (5th-8th Grade, San Carlos CA)