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What is Design Thinking, Really

What is Design Thinking, Really
If you’re a businessperson or someone interested in understanding how to facilitate innovation, you’ve probably heard of “design thinking” by now. Coined by IDEO’s David Kelley, the term refers to a set of principles, from mindset to process, that can be applied to solve complex problems. I’ve seen articles lately ranging from those that highlight its potential, [Design Thinking for Social Innovation, How does design thinking give companies a competitive advantage?] to those that warn of it’s impending failure as a practice [Why Design Thinking Won't Save You , The Coming Boom and Bust of Design Thinking]. I’ve been eager to enter into the conversation, especially because some of the arguments around the topic don’t make sense to me and I wanted to know why. Change by Design, written by IDEO’s CEO Tim Brown, was on my winter reading list anyway, so I decided to finish it before bringing in my own perspectives. I just got through the book a few days ago, and feel like I “get it.”

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How To Do Design Thinking — What I Learned Building… David Kelley: The first step in the Design Thinking process is what we call the Understand phase: if you’re going to work in a certain area you really need to talk to experts. We’re generalists, we’re expert at process but if you really want to do something, if you’re going to design a new medical device, you have to really immerse yourself in it. So in the first step you end up studying the state of the art, going and talking to experts, doing research to bring yourself up to speed. Design Thinking... What is That? To promote its new Athleisure Makeup line, Tarte partnered with social media "fitfluencers" to push the concept that "sporty is the new sexy." The campaign, titled Hustle & Glow, includes a beautifully produced video in which a woman wakes up in her spacious Malibu mansion and heads to the bathroom for a full beauty routine in preparation to . . . go on a solo run. The video was met with wide appreciation from Tarte fans (and nearly 80,000 YouTube views), with many saying it inspired them to get out there and look good on the asphalt (or sand). As athleisure becomes more than just a fashion trend, it’s extended into new, unexpected categories.

The Four Phases of Design Thinking - Warren Berger by Warren Berger | 10:54 AM July 29, 2010 What can people in business learn from studying the ways successful designers solve problems and innovate? On the most basic level, they can learn to question, care, connect, and commit — four of the most important things successful designers do to achieve significant breakthroughs. Having studied more than a hundred top designers in various fields over the past couple of years (while doing research for a book), I found that there were a few shared behaviors that seemed to be almost second nature to many designers. And these ingrained habits were intrinsically linked to the designer’s ability to bring original ideas into the world as successful innovations.

Design thinking: A new approach to fight complexity and failure The endless succession of failed projects forces one to question why success is elusive, with an extraordinary number of projects tangling themselves in knots. These projects are like a child's string game run amok: a large, tangled mess that becomes more convoluted and complex by the minute. In my view, the core problem lies in mismatched expectations, poor communication, and a host of other non-technical causes. During the last few years, the practice of "design thinking" has become popular among some enterprise practitioners and observers.

Problem Finding and Student Ownership This term I have been co-teaching a module with Pete McGhie that has had students focusing on our developing neighbourhood, Hobsonville Point, as a place. By investigating this place we have looked to find a need facing residents and then design a product that would improve their life here. After initial lessons focusing on developing an understanding of how place, food and culture interact as concepts we went out to explore our surroundings: After this exploration we focused on generating as many problems as possible that we saw in the neighbourhood. Once we had brainstormed, shared and discussed the possible problems it was time to start defining the core problem as each group saw it.

Design Thinking as a Strategy for Innovation How do you create a strategy for guaranteeing that innovation and creativity flourish in your organization? When design principles are applied to strategy and innovation the success rate for innovation dramatically improves. Design-led companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble and Whirlpool have outperformed the S&P 500 over the past 10 years by an extraordinary 219%, according to a 2014 assessment by the Design Management Institute.

Why DEEPdt as a design thinking process? « DEEP Design Thinking The below post was written almost a year ago (I have made a couple edits- MoVe- Moment of Visible Empathy being the most prominent change and added some of the latest graphics collaboratively created for DEEPdt). Also, during the #FUSE14 experience on June 25-26, the DEEPdt Playbook & FlashLab (DEEPdt crash lab) will be launched to the masses. A collaborative effort to create and design two products that will bring DEEPdt even closer within reach and use for educators and anyone wanting to jump into the world of design thinking. The DEEPdt methodology is user friendly, designed for all ages, and over the last 6 years, we have had our @mvpschool K12 students and faculty practice, iterate, and implement this process. I have said it before, instead of putting the cart before the horse, we worked with the horse and over time the cart was designed and created. I hope that makes sense— for me I have seen products for design thinking created and then unleashed to the users.

Seven design thinking principles for rethinking social sector needs assessment - Tandemic By Kal Joffres The needs assessment is one of the most critical tools to design interventions in the social sector but it is long due for an overhaul. When it comes to understanding the technology needs of social organisations, we’ve been asking the wrong questions for too long. Many assessments still focus on questions such as; the percentage of NGOs that use cloud services or customer relationship management tools.

DTK12chat Please join us for a weekly conversation about design thinking in K12 education. We will have a variety of moderators with a wide range and depth of design thinking experiences. Each week, we will connect the dots to the design thinking methodology and how it can and will play a bigger role in today's K12 educational arena via a twitter chat. The hashtag to bookmark is #DTK12chat. Employing Design Principles What Evangelists of Design Thinking Say “I would refer the inquirer to Bill Buxton’s great book, Sketching User Experiences, in which he suggests several core elements comprising design thinking,” recommends Leo. “Some of these elements include critique, reflection, abductive thinking—pretending the future is now, and considering the results—and rapid sketching, or physical expression of concepts. Many of us work in the context of engineering groups.

Cooper Hewitt Smithsonian Design Museum Ready, Set, Design is one of our favorite group activities, for adults and kids alike, at Cooper-Hewitt. It’s a highly adaptable design challenge that can jump-start collaborative and creative thinking in any group. We use it with kids’ groups at the Museum, for internal staff meetings, and even at industry conferences and summits we host. A Design Challenge to Students: Solve a Real-World Problem! Teaching Strategies Design Learning Challenge Creating a safe recreation space for teens; protoyping a recyclable lunch tray; setting up a water delivery system to guard against urban fires; building a public awareness campaign to combat hunger.