Online identity Social identity that an Internet user establishes in online communities and websites Internet identity (IID), also online identity or internet persona, is a social identity that an Internet user establishes in online communities and websites. It may also be an actively constructed presentation of oneself. The concept of the self, and how this is influenced by emerging technologies, are a subject of research in fields such as education, psychology and sociology. Online social identity[edit] Identity expression and identity exposure[edit] The disclosure of a person's identity may present certain issues[2] related to privacy. Online activities may affect our offline personal identity, as well.[8] Avi Marciano has coined the term "VirtuReal" to resolve the contested relationship between online and offline environments in relation to identity formation. Concept of the mask[edit] Because of many emotional and psychological dynamics, people can be reluctant to interact online. Blogging[edit]
Facebook Moves Closer to Becoming a 'Mobile Company' Only weeks after Facebook mobile chief Erick Tseng said the social networking giant would soon “become a mobile company,” Facebook unveiled several new features to show that it’s quickly moving in that direction. In blog posts Monday afternoon, the company not only announced its long-awaited iPad application, but also said it was bringing more of its Facebook Platform capabilities to mobile. "Today, we are extending Facebook Platform on mobile, bringing all the social channels that have helped apps and games reach hundreds of millions of users on the Web to mobile apps and websites,” wrote Facebook engineer Luke Shepard in a post on the company’s Developer Blog. Although their final form has yet to take shape, Shephard said the new features will make it easier for developers to reach the 350 million people who access Facebook monthly through mobile devices like the iPad, iPhone, and iPod touch.
Online profiles should be optimised for SEO Note: For SEO, keyword and keyword phrase are used interchangeably. A keyword can be just a single word, but it can also be a phrase or combination of 2+ words. Having decided how many keywords to target and which keywords are best for you to target, based on relevance, commercial intent, search volume and competitiveness, you then need to correctly use those keywords on your website. The aim with this is to keyword optimise the pages on your site without anyone (who doesn’t have knowledge of SEO) being able to tell that you’ve done so. These days, keyword optimisation, due to keyword spamming in the past, has been reduced in importance. Keywords are still a factor in how Google ranks websites, however, you shouldn’t expect to optimise your website with keywords and then see your site rise to the top of the search results for those keywords. These are the three issues to consider during the keyword optimisation process: Where To Use Keywords H1 Tag: The main header tag for the page.
Social Media: Become a 'One Percenter' Years ago, usability expert Jakob Nielsen developed the “Community Participation Pyramid,” which some observers now call the “90-9-1 Principle.” It states: 90 percent of web users are lurkers — read or observe, but don’t contribute;9 percent of users contribute from time to time, but other priorities dominate their time;1 percent of users participates heavily and account for most contributions. What are the implications of this trend as it pertains to content creators? It means that we have the opportunity to become centers of influence. Being a member of the “one-percenter” club means there are 99 percent of users that we have the ability to influence. Perhaps the real promise of social media is not that everyone participates equally, but that those who constitute the “one percenters” have the opportunity to do so with fewer obstacles. “There’s an explosion of new tools available to help lead the tribes we’re forming,” said Seth Godin in his book Tribes. Express servant leadership.
Simple optimisation techniques Although everyone is looking, there are no silver bullets for SEO. For me, successful SEO is about consistently applying some well-known approaches. It's not rocket science, but it is hard graft using a range of techniques which different people in a company and their agencies need to work on together. I've written a lot in the past about "best practices" and on Smart Insights we have summarised the basics of SEO and also the latest SEO ranking factors with which many online marketers are aware of. On their own, the ranking factors aren't so useful, context is needed to illustrate how they can be applied in practice through being creative, so I thought it would be interesting and different to create a series of posts looking at simple SEO approaches with examples. Some ideas will be a little leftfield, but all ideas will be fairly simple, non-spammy and our posts should build up into a gallery of example SEO practices to learn from. On-page optimisation techniques 1. 2. 3. 4. 5. 6. 7.
We are the 5th P: People Brian Solis inShare299 Part 4 in a series introducing my new book, The End of Business as Usual… It seems that adding the word “social” to any category escalates its importance. From the Social Customer to Social Commerce and from Social Business to Social CRM, the common thread that weaves everything together is people. It is people after all that are responsible for placing the social in social media. Everything else is just technology. Regardless of media, good business comes down to a simple process of identifying customers, learning what they want or need, feeling their challenges, learning how they communicate with one another, and observing how they discover and share information. Even though businesses are experimenting with engagement in Facebook, Twitter, forums, comments, et al., I’m not convinced they see us beyond our avatars. The bottom line is that customers are not necessarily looking to build relationships with brands. We’re not driving experiences, we’re reacting to them.
Search Engine Optimisation guide Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! Combine this information with some practice and you are well on your way to becoming a savvy SEO. The basics of search engine optimization Ever heard of Maslow's hierarchy of needs? Here's what it looks like:
HOW TO: Fill In Your Facebook Timeline 1. How to Find Plagiarism - Plagiarism Today Plagiarists rely upon the anonymity and the vastness of the Internet to hide their activities. Almost always, they know what they’re doing is wrong (at least morally) and though they seem very bold about their activities, they are betting that you won’t learn about their misuse of your work. What plagiarists don’t realize is that the same tools that make it easy for them to find works to steal also make it easy for you, the copyright holder, to retrace their steps and catch them. Because, even though the Internet is vast, it’s so well indexed that finding plagiarism is a very easy task. Non-Blogging Writers If you’re a writer looking for copycats, Google is your best friend. The first step to a successful Google search is to NOT use the title of your work. The best thing to do is to find a statistically improbable phrase (SIP) in your work and search for it. On your first try, place your SIP in quotes. If you get this message, click the link and repeat the search. Bloggers
Social Media Presence More Important Than Social Media Ads Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. In July 2011, Microsoft Advertising and Advertiser Perceptions surveyed social media marketers in six countries around the world and found that 74% of them thought it was very important to have a presence on Facebook, but only 57% felt the same way about advertising there. On Twitter, presence also carried more weight, with 47% of respondents saying they thought it was very important. But in Twitter’s case, there was not as much of a difference between presence and advertising, at 42%. Of the marketers surveyed, 72% agreed that measuring return on investment from social media was too hard, an oft-cited challenge of social media overall. Looking at social media budgets gives more insight into how marketers are keeping their communities engaged online. Keep your business ahead of the digital curve.
Intellectual property: Copyright, trademarks and patents Intellectual property (or IP) refers to creative work which can be treated as an asset or physical property. Intellectual property rights fall principally into four main areas; copyright, trademarks, design rights and patents. Copyright Copyright applies to work that is recorded in some way; rights exist in items such as literary, artistic, musical and dramatic work as well as films, sound recordings and typographical arrangements. Please see our pages: Copyright law, the Berne Convention, or UK copyright law for more details of the protection. Copyright is an automatic international right, and excepting specific considerations for US citizens, a single registration with the UK Copyright Service ensures you have verifiable evidence of copyright ownership to help prove and protect your rights at a worldwide level. Trademarks A trademark can be a name, word, slogan, design, symbol or other unique device that identifies a product or organisation. Design rights Patents More information
95% Of Facebook Wall Posts Not Answered By Brands Will Facebook users who frequent brand pages begin organizing under the theme, “We are the 95 percent?” According to a study by Socialbakers, only five percent of wall posts on brand pages ever receive answers. The telecommunications and airline sectors had the highest rates of answered wall posts, but even those were woefully low, at 26 percent and 28 percent, respectively. On the opposite end of the spectrum, the media industry seems to ignore the “media” in social media, responding to just 1 percent of wall posts, and the automotive industry has stalled on this front, as well, at around 2.5 percent. Socialbakers believes the response rate to wall posts should be 65 percent –75 percent — a mark not even remotely approached.
Intellectual property and your work Having the right type of intellectual property protection helps you to stop people stealing or copying: the names of your products or brands your inventions the design or look of your products things you write, make or produce Copyright, patents, designs and trade marks are all types of intellectual property protection. Intellectual property is something unique that you physically create. Owning intellectual property You own intellectual property if you: created it (and it meets the requirements for copyright, a patent or a design) bought intellectual property rights from the creator or a previous owner have a brand that could be a trade mark, eg a well-known product name Intellectual property can: have more than one owner belong to people or businesses be sold or transferred Intellectual property if you’re self-employed If you’re self-employed, you usually own the intellectual property even if your work was commissioned by someone else - unless your contract with them gives them the rights.