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Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

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Infographic: How Often Should I Post on Social Media? It seems like a great portion of the social media research we do at Buffer often comes back to a few big questions for social media sharing. How do I get more followers? What should I share? When should I share it? And how often should I be sharing? How the Pros Get Leads from Social Media I’ll sometimes find myself inspired by how jampacked and successful some people seem to be on social media, and I can’t help but thinking: What’s their secret? How’d they get so many leads and how can I do things exactly the same way? Well, thank you, Internet! Turns out the majority of these secrets are sitting out there in blog posts and email newsletters and everywhere else that these generous experts in lead collecting tend to share their best stuff. I’ve collected some of the best ideas I’ve found (and a few I’ve had the chance to try, too, with great success!).

The first steps of museums on Periscope « We Are Museums – Europe's digital network for museums What did you do this morning? I watched the sun rise in Finland, had lunch in Seoul, and wandered for a while in Minneapolis. I would have gone on to a boat somewhere in Iceland, but my phone ran out of battery and Periscope switched off. 6 Tools To Help Measure Social Influence When it comes to social media, we all have questions. Or, if we don’t, our bosses surely have them on our behalf. They want to know little, tiny things like: How do we know what we’re doing is working?Who are the people we should be reaching out to?

an Engaged Audience [INFOGRAPHIC] Every web publisher — and especially content marketer — yearns for an engaged and loyal audience. But with the sheer volume of noise, clutter and — well, content — online it can be hard to figure out how to reach people and keep them coming back for more. The content marketing agency BlueGlass knows a lot about how to do this well. They've run successful campaigns for clients including eBay, Conde Nast and Greatist. Now BlueGlass is ready to share some of its secrets with Mashable readers.

How to Format Content for Sharing on Social Media I try to read as much as I can, and every morning I put aside 30 minutes to check out the latest posts from my favorite blogs and writers. In 30 minutes, you can only take in so much. Some posts I read thoroughly, others I open and close again within a matter of seconds. Social Media Optimization: Increase Traffic & Visibility Are you familiar with social media optimization? If so, are your social media profiles and strategy optimized to help your content rank in search and drive traffic to your blog? It’s okay if your answer is “I don’t know.” We wanted to know more about social media optimization and so we rolled up our shirt sleeves (not literally) and dug into some deep research.

11 ways to measure the value of social media This article is the third in a series of ongoing extracts from Econsultancy's new Internet Marketing Strategy Briefing. The free-to-download report covers the most important online trends in digital marketing that currently occurring. Topics covered within the document include customer centricity, channel diversification, data, social media and content strategy. This extract, written by Econsultancy's US Vice President of Research, Stefan Tornquist, focuses on the ins and outs of measuring social media. Refining data We hear that “data is the new oil” and maybe so, but just like crude oil, data needs to be refined to maximise its value.