How to Persuade People with Subconscious Techniques: 12 Steps

untitled Makosky (1985) argued that most introductory textbooks tend to focus on persuasion issues such as communicator attributes, whether the message is one- or two-sided, and aspects of the audience like attention and prior opinions concerning the message. She noted, however, that advertising makes use of additional persuasion techniques that may not be included in the textbook. Therefore, she proposed an exercise designed to expose the student to common techniques used in advertising. 1. an appeal to or creation of needs—Makosky suggested describing this technique through reference to Maslow's hierarchy of needs (biological, safety and security, belonging and love, self-esteem and status, cognitive, aesthetic, and self-actualization). 2. social and prestige suggestion—these are techniques based on the premise that you should buy or do something because many others do so (social suggestion) or some well-known person makes a recommendation (prestige suggestion).