Khan Academy A Complete Guide to Creating Awesome Visual Content We love setting goals for improvement here at the Buffer blog, and one of our most recent challenges has been this: Every post gets an original image. This might not sound like such a tall task until you consider that Courtney and I are journalism majors whose skills lie in painting pictures with words and not so much in painting pictures with Photoshop. We try our best, in the name of visual content. You’ve perhaps heard of visual content? As visual content on social networks has grown, so too has the emphasis on storytelling with pictures. So what are you to do with this new focus on visuals? First off: Why visual content is so important Here are some telling stats on just how big visual content has become and how it’s changing the way we all approach marketing. Sixty-three percent of social media is made up of images. Nearly half of all Internet users have reposted a photo or video they have found online. Content with relevant images gets 94 percent more views than content without. 1.
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5 Common Visual Design Mistakes I was working with a student intern the other day. We reviewed his first attempt at a rapid elearning course. For this review, we focused on the course’s visual design. Overall, he did a great job, especially for someone just starting out. 1. Good elearning design is as much about visual communication as it instructional design and learning theory. When I learned video production years ago, we were always told that everything in the frame means something. Look at a company like Apple. In the same sense, your course is a story. It’s not about just making the screen look good. 2. Your course has a central idea or objective and the visual design should be built around that. Many web designers will use a grid structure to map out the page design. 3. The intern’s demo had some really nice use of photos to support the course. The first rule for using graphics in your elearning course is to make sure that they’re not just decorative. The second rule is to use graphics that belong together. 4.