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16 Pixels: For Body Copy. Anything Less Is A Costly Mistake

16 Pixels: For Body Copy. Anything Less Is A Costly Mistake
16 Pixels: For Body Copy. Anything Less Is A Costly Mistake Advertisement I know what you’re thinking. “Did he just say 16 pixels? For body copy? I’d like to persuade you otherwise. As usability expert Oliver Reichenstein says in “The 100% Easy-2-Read Standard1”: [16 pixels] is not big. In this article, I’ll explain why 16 pixels should generally be the minimum size for body copy in modern Web design. You see, in most cases, if you’re building websites with the font size set between 10 and 15 pixels, you are costing your clients money. Readership = Revenue If you’re building a website for someone — even yourself — chances are its purpose is to make money. Perhaps it’s to sell a product directly, or to offer a service, or just to generate leads. So, every element should be designed to achieve that goal. Think about it. Important Facts About Reading At age 40, only half the light gets through to the retina as it did at age 20. Fact: Most Web Users Hate The “Normal” Font Size “But Users Can Zoom”

http://www.smashingmagazine.com/2011/10/07/16-pixels-body-copy-anything-less-costly-mistake/

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