6 Strategies to a Productive Event Telemarketing Campaign Industry events remain to be an essential channel for acquiring quality leads as most business leaders prefer face-to-face interactions over digital engagements. The Center for Exhibition Industry Research notes that “43% of event attendees believe the value of face-to-face interactions will continue to increase over the next two years.” For all its worth, an industry event such as a trade show, conference or a seminar generates higher quality leads. It makes sense then that B2B enterprises from across different industries should develop their marketing around these events. Statista, in fact, has concluded that 79% of US marketers are able to generate sales through events. For this reason, event marketing has become as essential an activity as product marketing itself. Aside from allocating the right amount of resources, marketers should also need to make use of the right strategies that will guarantee the best results. Engage prospect needs. Make it competitive. Avoid taking shortcuts.
The Best Advice for Software Startups You can never be truly ready. Even if you read all the best self-help business books available, you can never be truly prepared to start your own company. From conceptualization to strategizing to planning to looking for investors, all successful entrepreneurs had to go through good old trial-and-error. #1: Start with a clear mission and purpose I know it sounds like a cliché and even borders on corny, but this is the beacon that’s going to lead you to wherever you’re going. Here’s what Alan Johnson, Co-founder of Treehouse, in an interview for Entrepreneur, has to say: […] the biggest thing I’d recommend is to start a company that’s on a mission, not just a company that’s building a nifty product. Here’s another morsel of thought from Rich Thornett and Dan Cederholm, Co-founders of Dribbble: Solve a real problem that creates real value in the world. tweet this! #2: Decide how you would like your company to run. Are you the slow and sure, or the fast and furious type?
Lead Generation vs. Demand Generation. Which is Best for IT and Software Businesses? Which water is safer and healthier to drink? Canadian Living noted that tap water is the worst water type to drink. Chlorine treatment may kill unwanted bacteria in it but may contain lead or aluminum as it passes through extensive piping prior to coming out of the faucet. On the safe side of the list is Bottled water which is treated through distillation, reverse osmosis or ionized, and Charcoal filtration but which is also prone to bacteria breed when filters are not changed regularly. The course of IT and Software companies in choosing between Lead Generation and Demand Generation as to which best marketing strategy would work for their business seems turbid as the question which water type is best safe for drinking. However, competition mainly in the aspect of customer acquisition is getting stringy as (other) aggressive companies look for more prospecting options and bravely invest in the powers of advanced technologies to grab all the chances of dominating the market.
Callbox’s Three-Step Tactic To Success for Marketing Consulting Specialist Industry Marketing and Advertising, Marketing Consulting Location Kuala Lumpur, Malaysia Headquarters Campaign Type Lead Generation, Appointment Setting, Event Marketing, Call-to-Invite Target Location Singapore, Malaysia Target Contacts CIO, CTO, IT Director, IT Manager, IT Professionals The Client The Client is a Marketing Consulting Agency which was founded in Kuala Lumpur, Malaysia in 2002. The Challenge The Client’s successes in the past did not leave them overconfident and content with their achievements but rather drove them to set their sights higher with plans for expansion of their services in the Southeast Asia by providing service to multinational IT and software companies. The Top 5 Quotes for Kickstarting a Business | ITSalesLeads Making an impact would always be a challenge for fresh businesses. Startups are currently at a difficult position, and they might need a lot of mentoring from experienced individuals that have gone through difficulties quite similar to what young entrepreneurs are currently facing. Consider the major factors that they need to confront: volatile markets, changing buyer behaviors, competition with big enterprises. The fact that they lay outside their control makes them scarier, but it is already a fact of life. “Ideas are easy. The way to bigger profits and exponential growth is a different thing altogether. “It’s almost always harder to raise capital than you thought it would be, and it always takes longer. We can also agree that starting a business does not happen overnight. “I’ve missed more than 9,000 shots in my career. Featured Blog of the Month: Two Tech Startup Success Stories on Survival Startups have huge potentials. More inspiring cliches from startup quote! And lastly,
Marketing Strategies from the World’s Top Performing Telecom Companies Making it big in your IT lead generation can be daunting. While it’s easy to draft specific goals for your organization, the hardest part is finding the right methods that strike a perfect balance in terms of quantity, quality and cost in acquiring telecom sales leads. In many cases however, some marketers nod at the notion that more spending means better results. Then again, the most successful telecom companies – notwithstanding their capability to fund expensive campaigns – remain the most frugal in creating the best techniques that attract a constant supply of quality telecom lead. Related Post: Three Ways to Lower your IT Lead Costs If finding that perfect balance means the world to you, consider following from these examples dispensed by three of the world’s best performing IT suppliers and service providers. Virgin Mobile’s focus on partnership and approachability Related Post: How to Get More B2B Leads for IT Services Diversified multichannel marketing as sweet as an Orange
Why IT Consulting Firms Should Outsource their Lead Generation Let’s start by thinking about how IT is going to shape the future. As VR and cryptocurrencies are becoming more popular these days, businesses in the IT arena need to step up their game and take advantage of these new niches. Opportunities for growth and market dominance are within their reach, and it makes sense for these businesses to make a great deal out of marketing products and services that coincide with the current trends. For those that delve into the market for consulting services, effective lead generation and appointment setting are what define success. Related: Pro Tips for Drawing In More IT Consulting Clients At present, consulting firms are considering to outsource their lead generation to third-party firms. Affordability – While consulting firms can always choose to build their marketing infrastructure from scratch, there’s no doubt that they will be investing a great deal of their resources to this end. Related: The 5 Qualities of a Good IT Lead Generation Company
The 4 Main Lead Generation Goals: What Has Changed & How to Reach Them We all know that the B2B buying process is changing. It’s becoming increasingly nonlinear, with more decision-makers and touchpoints involved along the way. Prospects are now engaging marketers much later in the buying cycle, well after thoroughly researching and narrowing their options. That’s why, in today’s buyer-led purchase process, most marketing activities are extending into functions and roles traditionally not within their scope. Lead generation is one such marketing area where we’re seeing some significant shifts in how it’s being used. #1. Contributing to sales is still the main goal that lead generation tries to achieve, but there’s a stark difference between the way that marketers use lead generation for revenue production today than in the past. Lead generation today makes use of insights and intelligence to engage prospects through targeted conversations rather than through cold calls. Let these guides help you in generating more revenue: #2. #3. #4. The Takeaway