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Patterns 30 Brilliant Vector Logo Designs, Deconstructed A kick-butt logo design is of great importance to any business. Often seen as the first impression of a company, its logo must be tailored to communicate specific values and ideals in an instant. However, logos not only have the look good, they should also be thoughtfully designed and capable of taking on a variety of uses. This could include being scaled to a range of sizes, being reproduced in flat color and being printable on paper stock. In this post we look at 30 contemporary examples of great vector logo design and find out what makes them work. 1.