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New Media Trend Watch - Provided by the European Travel Commission

New Media Trend Watch - Provided by the European Travel Commission

The Twitter Spot in Your Brain These days, you can’t go online without bumping into someone styling himself as a social media guru, a Facebook expert, or a power user of Twitter. And, if you check their online profiles, they actually do have thousands of friends and followers. But are these real friends, or did the supposed expert socializers simply crank up an automation software to rapidly build their follower base? Surprisingly, how capable of being social a person is can be revealed by a brain scan. A new study has found that individuals with larger amygdalas (an area of the brain usually associated with fear and other emotions) have more friends and more complex social networks. Magnetic resonance imaging scans found a positive link between big amygdalas and the richest social lives. What is not yet known is the nature of the cause/effect relationship.

12 SEO Authority Building Tips By now you know you need to focus on authority, your own, as well as relationships with other authorities. But what are the best strategies for developing authority? From an SEO perspective, building authority only works if you have some sort of web presence for people to capitalize on. For the purposes of this column, it's assumed that you have a blog, a social media presence, or both. Actually, you want to have both, because blogging and social media can reinforce each other in powerful ways: Search engines try to measure personal (or organizational) authority the way people do. In this column, the words "authority" and "influencer" will be used somewhat interchangeably. Behave Yourself! The first set of considerations relate to how you're perceived. Gain Trust You can't be thought of as an authority if you aren't trusted. Be Consistent If you establish a strong position on something, think long and hard before changing it. Show Expertise and Value Be Natural and Authentic Be Social Be Seen!

How to: Export, Import and Migrate Your Delicious Bookmarks It was announced today that Yahoo is shutting down the popular social bookmarking service Delicious. So we thought we’d help you out with some solutions to export the bookmarks to other services. Users have a few different choices. You can choose to export your bookmarks into an html file and import them into your browser or directly import using services like Diigo, Xmarks and Faviki. Export Your HTML After logging into Delicious users can export the bookmarks along with their tags into a single html file. Delicious mentions.. Choose Your Service With Delicious leaving, you might want to fill the void by signing to up one of the following bookmark services. Xmarks Xmarks integrates with your browser and helps you to keep bookmarks safely backed up –including Delicious bookmarks. To import Delicious bookmarks users simply log-in and go to the web portal Diigo Diigo is a bookmarking service and more. You have two options here. Pinboard Mister Wong Historio.us Faviki

Social Media Optimization Tools Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Below are screen shots of each tool with a more detailed description of how you might use them. HowSociable is a useful tool to quickly gauge the social presence of a particular keyword or brand name. KnowEm is both a free and a paid service that will help you easily and quickly check whether your brand terms or other keywords have been registered as social profiles on a wide variety of social media web sites. Majestic SEO is easily one of the most powerful and useful link analysis tools available.

Trends in Branding - Introduction - © SALT Branding 2010 Santa goes Digital-Mobile-Social No longer does the Macy’s Thanksgiving Day Parade Santa Claus usher in a holiday season of window displays. Today’s consumers start their holiday shopping research online and closer to Halloween, nearly a month before Black Friday and Cyber Monday. They use digital, mobile, and social media to shop both in stores and online – digital technology has changed the holiday shopping experience. Read More Managing Brand Value with Color Picture going through a day without color – picking out a monotone outfit, choosing among similar items at the grocery store, trying to find your car in a crowded parking lot – and imagine what our favorite brands would be reduced to without color. Mind the Gap The recent re-re-branding of the GAP brand raises some interesting questions about the power of crowds vs. the power of the brand itself. Is your Brand Fluent? The Branding Popularity Contest Every year, the marketing community’s abuzz with the latest brand rankings.

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