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10 Affordable Marketing Ideas for Software Startups

10 Affordable Marketing Ideas for Software Startups
Related:  Technology MarketingSales and Marketing

How to qualify your VOIP Leads? What’s the difference between Instant coffee and filtered or brewed coffee? says, instant coffee is pre brewed coffee ready to rehydrate with boiling water. It dissolves and is ready to drink with no residue. So which tastes better? says, brewed coffee has a much stronger, deeper, and fresher taste. Like coffee, a VOIP lead can either be generated at an instant or filtered depending on the organization’s business need and requirement. Oracle stated that businesses have varied needs and may post different criteria for a qualified lead. What some marketers consider as a sales-ready lead may just be a mere inquiry for others. VOIP lead generation providers like bank on powerful platforms that streamline complex b2b marketing strategies by educating prospects with industry-specific online walkthroughs while progressively profiling leads as they interact online. Here are some insights on qualifying leads from This is true.

Top 5 Sales Blind Spots in the IT and Software Industry “Is your sales process be considered an asset or a liability when it comes to closing deals? Most of the time, it’s easier to see the blind spots of others than our own. In sales, ignorance is a disadvantage. In order to become effective in sales, you must learn to recognize the things you don’t know in your sales process instead of focusing on your competitors and see the reality with an objective eye. According to Apttus and Adobe 2014 Sales Survey, many organizations are unaware that their processes are lengthening sales cycles and bleeding top – line revenue. When we say blind spots, we’re not only talking about Sales Reps. Here are some of the biggest blind spots of CEOs and Sales Managers in IT and Software Industry. #1: “We hire professional and experienced sales reps, so we can save money on training.” IT and Software industry have their own language. #2: “We have good relationship with our clients.” Good job! #3: “Salespeople are motivated by money.” Over or Under-Selling Solution…

Lead Generation for Technology Companies - IT Leads Our profound understanding of IT-specific demographic market characteristics allows us to ensure solid market coverage targeting only the right organizations and contacts. Unlike generic telemarketing lead generation companies, we make sure that each lead we deliver is relevant to your IT sales and marketing campaign so you won’t get sidetracked by poorly-targeted leads that are outside your industry. Our lead generation and appointment setting services are designed to shorten conversion cycles and cut down marketing costs by blending the strengths of simple, old-fashioned customer service values and the most current tools in contemporary telemarketing business. With our group of young, friendly, and talented telemarketing professionals, we deploy lead generation and appointment setting campaigns in behalf of some of the world’s most innovative and respected IT organizations. We connect and set appointments with IT prospects across the globe.

Callbox and Software Leader Spell Success The Client The Client is a professional business software consulting firm based in Irvine, CA. They specialize in the Sage Software family of products – Sage MAS 90 and 200, Sage BusinessWorks, Sage CRM, and JobOps Job management software. The Client’s services include software selection, system design and implementation, user training and support, data conversion, and eCommerce/EDI/CRM consulting. The Challenge Considering the stiff competition and difficulty of marketing business software, it was crucial for the Client to double, even triple their sales and marketing efforts in order to find prospects. system changesystem upgrade or downgradesystem maintenanceadd-ons to current system The Client sought a partner to find these prospects, generate interest for the products and services and provide all necessary marketing support to achieve their goal. The Callbox Solution The Client turned to Callbox to rev up their sales efforts. The Results

Pro Tips for Drawing In More IT Consulting Clients Consulting services in the IT industry is pretty broad, to begin with. It covers technical stuff from creating effective databases to managing the development of a mobile application. Whatever the topic, you will always need someone to help you iron out the creases and make sure everything is fine tuned perfectly. For this reason, IT consulting firms are in the position to generate a lot of revenue. Hence, competition can get tough and you might want to set the bar higher for your marketing efforts. Advertise Obviously, you need to generate awareness first. Referral marketing What happens right after your consulting contract ends? Related: Winning Tips for Winning IT Sales Appointments for Consultancy Services Attend industry events Events such as trade shows and conferences do not only provide avenues for knowledge-sharing. Hold a webinar Another tactic for getting a good amount of high-quality IT consulting leads is to hold webinars. Related: Why Businesses Need IT Consultants? Email Blasts

Sales and Marketing Basics for the Cloud Crowd | Callbox in Encino, CA 91316 Cloud-based solutions are enjoying a wave of popularity recently, and this is because businesses have realized its potential in terms of streamlining key activities and improving productivity. Essentially, a lot of people especially experts in the software and IT markets are forecasting greater growth for cloud-based packages. Read more IT and software statistics and trends. This is because there have been increases in the demand for such solutions among B2B enterprises across different industries. Cloud computing will become a norm in three years’ time, mainly because enterprises feel that there is an even greater need to adopt such systems. Know more about this article and get the tree sales and marketing basics for the cloud crowd here at The Savvy Marketer.

150+ Software/Tech Marketing Stats to Help You Plan for 2018 Looking for solid stats to support your 2018 marketing plan? We’ve got you covered. Having ploughed through the mountain of software/tech marketing data available, we’ve compiled all the essential numbers in this free eBook. This eBook features over 150 data points hand-picked from more than 60 reputable whitepapers, slide-decks, industry reports, and other published materials. These stats cover recent trends, usage, strategies/tactics, benchmarks, budget/spending, and barriers/challenges tech marketers face. Plus, the eBook provides practical insights drawn from the numbers, taking each modern marketing component into account: Overall StrategyContent MarketingEmail MarketingSocial MediaOrganic and Paid Search Other Channels/Strategies Get the free eBook now and start beefing up your 2018 marketing plan.

The Top Marketing Content to Subscribe To When it comes right down to knowledge sharing, B2B marketers are afforded plenty of sources from where they can get their regular fill of important industry-related news. In an industry as insanely competitive as B2B, it is essential for marketers to be and stay informed. Their next big marketing campaigns will eventually be born out of the knowledge they have acquired online. With that said, marketers need to spend a lot of time curating for content, observing trends, and listening to current audience needs. Related: Six Digital Marketing Trends Worth Paying Attention to in 2018 It really pays for B2B companies to look for new information about the trends that currently matter. HubSpot If you’re looking to know the trends that currently matter in your own industry, HubSpot is there to give you the facts and figures that you can use to create and implement highly effective lead generation campaigns using content. Related: How to Use SEO To Influence B2B Buyers On Social Media Copyblogger

How to Make a Compelling Presentation For Your Software Product - Callbox By Callbox 05/14/2018 Of all IT products, software is often considered to be a hard sell for a lot of startups. It all boils down to how they present their offers to interested B2B buyers.Making a good impression should always be the primary objective for software companies. If anything, going the right way in terms of making a marketing presentation makes it more likely for a prospect to invest. In this sense, the increasing your profit margins the depends on how well you package your brand and communicate your product to a prospect.As it becomes increasingly difficult to sell software in such a competitive market, there is a need to create more engaging and sellable stories. About This Author Callbox Read More » More Articles From This Author Understanding Multi-channel, Cross-channel and Omnichannel Marketing 03/27/2018 Marketing is an essential element in business. The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind 01/26/2018 There’s no denying it now.

Callbox Pipeline CRM - Lead Management and Marketing Automation 2. Running your Lead Generation Program EMAIL: Lead Nurture Tool We use the powerful Lead Nurture Tool to launch your multi-channel, multi-step campaign to nurture your leads over a period of time, until they are ready to become customers. See how the Lead Nurture Tool works VOICE: SMART Calling SMART Calling is designed to get your Callbox Team to call your prospects at times when engagement and conversion rates are most optimal, leading to a higher percentage of success. Get the inside look on SMART Calling SOCIAL: Business Connections Callbox Pipeline’s social media feature allows your Callbox team to systematically scour the web for prospects whose profiles match those that are in your list and connect with them. CHAT: SalesChat 365 Callbox’s 24/7 live chat service for your business allows us to take sales-related inquiries, qualify them for you and even book them for appointments. This is how we make SalesChat 365 work Feed your curiosity – read about Remarketing here

Value Your Leads: Lead Nurturing Best Practices... - Marketing and Lead Generation Hacks - Quora According to statistics 79 percent of marketing leads never convert to sales. That figure reveals an even sadder reality: 65 percent of B2B marketers haven’t established lead nurturing. Whatever the reason companies have for not focusing on lead nurturing is a path to self-destruction. With every minute of neglect, the clock slowly ticks until the mechanism finally explodes and destroys everything. The statistics are shocking given the fact that even multi-billion dollar companies place so much premium on lead nurturing. Why would they pay that much? LinkedIn gives them access to millions of data of the audience they want to become their customers. That is a clear and perfect example of lead nurturing. Annuitas Group revealed that nurtured leads purchase 47% more than the non-nurtured ones.Eloqua, Taleo Corporation said their conversion rates increased by 30% moreDemandGen Report said that lead nurturing emails get 4 – 10 times more response than standalone email blasts Value Your Leads

6 SMART Calling Essentials For Better Telemarketing Results One of the most frustrating and (perhaps) scariest aspects of sales is cold calling. No matter how professional and trained your sales team is, calling a prospective client for the first time without prior notice is intimidating. The reason is simple – no one wants rejection and when you cold call, there’s a bigger possibility of getting turned down. But this does not have your story because there’s a better way how to do it. #1 Get SMART SMART Calling – Sales & Marketing At the Right Time – enables the sales team of a business or company to reach their target at the time they are ready to make the decision. Let’s say for example that your target is hospitals, and you know that a third-party pharmacy makes the buying decisions. Related: 5 Winning Sales Cadence Examples (and Lessons to Draw from Them) #2 Forget about the Script Yes, a sales script is very helpful, especially when training new candidates. However, there’s a couple of problems with using a sales script: first, it sounds fake.