Event Marketing - B2B Telemarketing Services - Call To Invite How do you get potential customers to show up and turn your tradeshow or seminar into an excellent lead generation and appointment setting opportunity? In our experience, it’s knowing what motivates people and building their excitement through effective call-to-invite campaign. We run call to invite campaign through telemarketing, targeting participants with precision, and call to follow-up to convert leads to customers. These are the reasons why outbound telemarketing is hands down the best tool for marketing your events: Phone invitation is more personal.Outbound calling is flexible; it allows you to rework your approach during a conversation whereas email gives you only one shot at a copy.Event telemarketing results are easy to measure. Our event telemarketing process is quite straightforward.
Case Study: Giant Software Solutions Provider Improves Lead Capture and Conversion with Callbox Industry Software (CAD, 3D and Product Lifecycle Management (PLM) software solutions) Campaign Type Lead Generation, Appointment Setting, Event Marketing, Call-to-Invite Target Location Singapore, Australia Target Industries Aerospace and Defense, Automotive and Transportation, Construction, Agriculture, Education, Healthcare Target Contacts CIOs, CTOs, IT Directors, IT Managers The Client The Client is a world-leading provider of 3D and Product Lifecycle Management (PLM) software solutions with more than 130,000 customers in 80 countries. The Challenge Prior to engaging Callbox, the Client hired a prominent direct marketing solutions provider to handle its lead generation program.
How IT Sales Are Made: A Journey Through the B2B Pipeline Every B2B marketer worth his salt knows what a sales funnel means. It’s a fancy word that refers to the process of guiding customers towards making a purchase. What could possibly be harder than that? Well, leading a prospect towards a purchase is nothing like a healthy stroll through the local park. For IT companies, engagement is the world. From bad leads to building trust, IT companies are certainly in a pinch when it comes down to maintaining a healthy funnel. Learn more about the ideal structure of B2B Funnel and five essential stages in a B2B sales process here at ITSALESLEADS. >>
Case Study: Multinational Company Switches to Telemarketing, Lowers Cost Per Lead by 60% Industry Document Management Technology (Managed Print Solutions) Campaign Type Lead Generation, Appointment Setting Target Location Singapore, Thailand, Malaysia Target Industries Manufacturing, Financial, Retail, Insurance Target Contacts CIO, CTO, IT Director, IT Manager The Client The Client is a leading managed print solutions provider offering a wide range of office printers, multifunction devices, copiers, and software solutions to help its clients manage information and workflows efficiently. The Challenge The Client tried various methods to generate sales leads (offline/online advertising, sales promotions, mobile marketing, etc.) but with the amount of manpower, materials, and budget allocation these methods required, the cost per lead was spiraling.
Case Study: Callbox Telemarketing Boosts Online Advertising The Client The Client is an evolving web advertising firm that provides creative, technical and search marketing services, comparable to that of world-renowned agencies, at an affordable price. Situated in Chicago, Illinois, the Client offers its customers a variety of interactive advertising avenues such as web design, Flash animation, off-the-shelf custom content management systems, and Search Engine Optimization. They have served companies of different sizes from several industries. The Challenge The Client wanted to increase business leads through telemarketing their service offering as traffic to their website does not provide them a steady business flow. Best Marketing Tips for Internet Service Providers “We’ll give in to your Need for Speed” Would this do for an ISP marketing slogan? In today’s cutthroat internet business, ISPs need to act more proactively in creating the best marketing gimmicks that sell. Providing customers with a mere basic internet connection to be able to do standard web activities like accessing email accounts, browse or post on social networking sites or download files, are not enough to sustain business stability and continuous patronage. ISPs need to come up with something new all the time. Something that customers would look forward and get excited with and a good reason for them to prefer your internet business over the competitors’. Creative marketers never run out of ideas and one can do both hands and feet fingers count to name but which would be the best tactic to launch to the kind of market you serve. At this point, some friends would like to share some proven marketing tactics. NetEqualizer has tips to make ISP business more profitable: Easy payment schemes
Your Roadmap to Buying the Best Leads For a lot of businesses right now, growing one’s brand is a big deal. But growing one’s client base is an even bigger deal! As competitiveness increases in such industries as IT and financial services, it pays for B2B companies to stimulate revenue growth as well as secure a better position in one’s market. More than ever, businesses in the B2B arena need effective marketing strategies and lead generation techniques to reach certain business goals faster and without any letup. These have become a lot easier considering the number of options enabling marketers to put their brands front and center. But more than strategy, marketers also need to be more articulate in terms of looking for opportunities to grow their sales. Related: Top 5 Content Ideas to Inject in your Blog Beyond that, though, greater emphasis should always be put on how marketers can seek out leads for the best value in terms of affordability and quality. And this leads us to list-buying. Limeleads Callbox Data.com
The 5 F’s of Data Hygiene for Deeper Sales Conversations [VIDEO] Data is the new oil. Without it, your sales engine stops running. Like oil, data needs to be refined. The problem is that B2B data has a very short shelf life. 24% to 36% of your CRM data decays each year Tweet this! Poor data causes reps to waste 27.3% of their time, and ends up costing you 12% of revenues. The good news is that, by following a few simple data hygiene best practices, richer data-driven sales conversations are always within your reach… Learn how to Utilize a Data-Driven Approach to Generate Technology Leads! #1 Find out what’s wrong Start with a thorough audit of your CRMInterview key data handlers and usersIdentify what types of errors and potential issues you encounter Related: Not Just an Address Book: 4 Hacks to Turn a CRM into a True Sales Tool #2 Fix what’s broken Validate data entry errors and typos firstResearch and update inaccuracies like phone numbers, email addresses, etc.Define rules for merging and removing duplicate records #3 Fill missing values Author Bio:
How to Make your Tech Startup Standout Unlike before, basically, anyone can start their own business with as little capital as possible. This is because of the fact that as technology continues to advance, more demands are being created. Along with that, solutions that will meet these demands are also being conceptualized The growth of the IT industry, in particular, is spurned on by innovations that result in people expecting more evolutions in certain types of products and services. This is evident in the fascination that companies have towards new arenas such as VR technology and business automation. The business world is fortunate enough to have a corps of talents – most of whom are fresh out of college, to say the least! Do you have a good IT product or service that deserves the attention of businesses? Craft an online persona Right off the bat, the best way you can put your brand front and center is to make use of web platforms such as blogs and social media services. Related: 3 Ways to Generate Leads Using Social Media
Marketing Strategies from the World’s Top Performing Telecom Companies Making it big in your IT lead generation can be daunting. While it’s easy to draft specific goals for your organization, the hardest part is finding the right methods that strike a perfect balance in terms of quantity, quality and cost in acquiring telecom sales leads. In many cases however, some marketers nod at the notion that more spending means better results. Then again, the most successful telecom companies – notwithstanding their capability to fund expensive campaigns – remain the most frugal in creating the best techniques that attract a constant supply of quality telecom lead. Related Post: Three Ways to Lower your IT Lead Costs If finding that perfect balance means the world to you, consider following from these examples dispensed by three of the world’s best performing IT suppliers and service providers. Virgin Mobile’s focus on partnership and approachability Related Post: How to Get More B2B Leads for IT Services Diversified multichannel marketing as sweet as an Orange
4 Effective Ways to Increase Telemarketing Efficiency Much of the allure of telemarketing lies in its ability to nurture prospects. But the problem many B2B executives have with it involves using the best approaches that secure a high number of conversions and promise a good increase in revenue. Here are four essentials in successful telemarketing that are worth a gander, from 3D2B.com: Get Buy-In for Telemarketing Too often, telemarketing campaigns don’t have buy-in from the whole organization. Tips: Promoting Tech Products: Three Aspects of B2B Telemarketing you Wouldn’t Want to Compromise Use Telemarketing to Bridge the Gap Whether the telemarketing call center is internal or outsourced, a campaign can’t be conducted in the silo of either the sales or marketing department. That’s because sales people tend to be focused on the short term – sales leads TODAY. Tips: Increase your Telecom Sales using Telemarketing Hire Well and Train Your Telemarketing Agents Customers don’t want to talk to an agent who’s not on the same wavelength.
Two Tech Startup Success Stories on Survival “It is not the strongest species that survive, nor the most intelligent, but the one most responsive to change.” – Charles Darwin We owe it all to this superstar of evolutionary biology to tell us a little something about personal development. On the organizational level though, this quote offers a compelling enough justification for tech companies to double their B2B marketing efforts. By responsive, Darwin means vigilant and always ready to put one great idea forward in the midst of unrelenting odds. The tech market is as unpredictable as a tornado. But it isn’t always low points for these miniscule enterprises. Tweet: To stay in business, it is essential to work beyond your current gains using an effective combination of creativity and progressive-thinking. Here are some success stories that put in detail how certain startups in the tech market were able to pull off wise business decisions that reap rewarding results. Tula Academia.edu Source: Startup Founders: 6 Secrets For Success