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10 tactics

10 tactics
Related:  Manipulation and Persuasion

A Fake is a Fake. Anyway Decision Points Explanations > Decisions > Decision Points Description | Discussion | So what Description Across any single activity or a set of related activities, there may be points at which decisions have to be made. Unless there are clear decision points, people often will continue with the momentum of the current activity. In the design or management of an activity, more or less decision points may be deliberately inserted or omitted. Example A person is given five small bags of popcorn. In retail situations there are clear decision points along the way, such as to stop and look in a window, to enter the shop, to try on clothes and to buy particular things. Business decision-making is more difficult as it often requires a number of people to agree before something is purchased, particularly if it is expensive. Discussion Decisions take time, effort, energy and expense, which together is sometimes called the transaction cost. Psychologically, decisions play to the need for a sense of control. See also

List of confidence tricks This list of confidence tricks and scams should not be considered complete, but covers the most common examples. Confidence tricks and scams are difficult to classify, because they change often and often contain elements of more than one type. Throughout this list, the perpetrator of the confidence trick is called the “con artist” or simply “artist”, and the intended victim is the “mark”. Get-rich-quick schemes[edit] Get-rich-quick schemes are extremely varied; these include fake franchises, real estate “sure things”, get-rich-quick books, wealth-building seminars, self-help gurus, sure-fire inventions, useless products, chain letters, fortune tellers, quack doctors, miracle pharmaceuticals, foreign exchange fraud, Nigerian money scams, charms and talismans. Count Victor Lustig sold the “money-printing machine” which he claimed could copy $100 bills. Salting [edit] Spanish Prisoner [edit] Many con men employ extra tricks to keep the victim from going to the police. Persuasion tricks[edit]

Cold reading Basic procedure[edit] Before starting the actual reading, the reader will typically try to elicit cooperation from the subject, saying something such as, "I often see images that are a bit unclear and which may sometimes mean more to you than to me; if you help, we can together uncover new things about you." One of the most crucial elements of a convincing cold reading is a subject eager to make connections or reinterpret vague statements in any way that will help the reader appear to make specific predictions or intuitions. While the reader will do most of the talking, it is the subject who provides the meaning. After determining that the subject is cooperative, the reader will make a number of probing statements or questions, typically using variations of the methods noted below. Subtle cues such as changes in facial expression or body language can indicate whether a particular line of questioning is effective or not. Other techniques[edit] Shotgunning[edit] Warm reading[edit]

Perfect Persuasive Messages Craft messages that change minds using these 20 principles of persuasion, all based on established psychological research. Perfection is hard to achieve in any walk of life and persuasion is no different. It relies on many things going just right at the crucial moment; the perfect synchronisation of source, message and audience. But even if perfection is unlikely, we all need to know what to aim for. To bring you the current series on the psychology of persuasion I’ve been reading lots of research, much more than is covered in recent posts. Here are the most important points for crafting the perfect persuasive message, all of which have scientific evidence to back them up. Multiple, strong arguments: the more arguments, the more persuasive, but overall persuasive messages should be balanced, as two-sided arguments fare better than their one-sided equivalents (as long as counter-arguments are shot down).Relevance: persuasive messages should be personally relevant to the audience.

HOW TO CHEAT AT EVERYTHING Over lunch with Simon Lovell, a fascinating former card shark, Allison Schrager learns all sorts of things about how swindlers operate ... Special to MORE INTELLIGENT LIFE "I can spot someone's weakness a mile away. In any room I can pick out the best target," says Simon Lovell, reformed con artist and famed magician, when asked over lunch about the root of his talents. "Take that woman over there." "Or that man over there, over-dressed, too neat, over-confident, thinks he is too smart to be taken." "But ultimately, anyone can be conned, if you have the balls to do it." Simon Lovell should know. Presently, instead of subjecting people to cons, Mr Lovell stars in a one-man off-Broadway show, "Strange and Unusual Hobbies". "I could sell shit at an anti-scat party," he says, "you have to figure out someone's wants and needs and convince them what you have will fill their emotional void." It requires avid study of psychology and body language. Con men tend to be excellent conversationalists.

Copywriting persuasivo: a me gli occhi Non ti persuaderò a leggere questo articolo promettendoti un bonus, un ebook gratuito, una pacca sulle spalle, un bacio appassionato da Valerio (o da Francesca). Lo leggerai perché vuoi migliorare il tuo copywriting e perché sei tremendamente curioso di avere un anticipo del mio speech al Webreevolution. Nei prossimi paragrafi, infatti, introdurrò qualcuno degli argomenti che toccherò all’evento. Così potrai farmi delle domande a cui, se mi sentirò particolarmente buona :), risponderò il 16 giugno, per il WebReevolution. Cos’è il copywriting persuasivo? Ultimamente ho comprato una collana. 30 e più trucchetti per un copywriting persuasivo con i fiocchi Al WebReevolution svelerò 30 e più trucchetti che tutti i copywriter potranno utilizzare per scrivere degli ottimi testi persuasivi. Storytelling: c’erano una volta un prodotto e un copywriter Devo raccontarti una storia. Hai tempo fino al… Appena acquistata, la mia casa era una catapecchia. Aggiornamento: scarica le slide!

OBEY GIANT - WORLDWIDE PROPAGANDA DELIVERY Les règles de la propagande de guerre Comment les médias occidentaux ont-ils couvert les diverses guerres qui ont suivi la première guerre du Golfe ? Peut-on dresser des constats communs ? Existe-t-il des règles incontournables de la « propagande de guerre » ? Oui. 1. Cacher les intérêts. Règle n° 1. La première guerre contre l’Irak a été présentée à l’époque comme une guerre pour faire respecter le droit international. 1. De tout cela, zéro bilan. Les diverses guerres contre la Yougoslavie ont été présentées comme des guerres humanitaires. L’invasion de l’Afghanistan a été présentée comme une lutte anti-terroriste, puis comme une lutte d’émancipation démocratique et sociale. Règle N°2. - En 1965, les Etats-Unis déclenchent la guerre du Vietnam en inventant de toutes pièces une attaque vietnamienne contre deux de leurs navires (incident « de la baie du Tonkin »). - Contre Grenade, en 83, ils inventent une menace terroriste (déjà !) - La guerre contre l’Afghanistan ? Règle N° 3. La règle est simple. Règle N° 4.

Apprendre à manipuler - mentalisme, psychologie, manipulation Persuasion: The Sleeper Effect How to change attitudes months after a persuasive message is delivered. In the 1940s during WWII, the US Department of War wanted to know if their propaganda films were really working. So they carried out a series of experimental studies into how they affected soldier’s attitudes. The complacent assumption was that the films should easily influence the average GI. While the films were informative and did strengthen some existing attitudes, experiments showed they were extremely unlikely to make soldiers more optimistic about the war in general (Hovland et al, 1949). In retrospect this should have come as little surprise since the soldiers knew these were propaganda films designed to change their attitudes, so their defenses were up. What they did discover, though, was that some of the films did have an effect on soldiers after months had passed. Big impact Since then the sleeper effect has had a rockier history than the average soap opera character. Know the source before the message

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