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Product Development: 9 Steps for Creative Problem Solving [INFOGRAPHIC]

Product Development: 9 Steps for Creative Problem Solving [INFOGRAPHIC]
Ronald Brown is a successful startup CEO with an extensive background in technology and consumer marketing. His new book, Anticipate. The Architecture of Small Team Innovation and Product Success is available via iTunes, Amazon, Barnes & Noble, and Kobo. Creativity is the main prerequisite for innovation. However, our culture emphasizes critical thinking to the near exclusion of creative thinking (although it was the key to success in the Information Age). Today's business is dominated by global complexity and commoditization. What constitutes creative thinking? In business, the process of generating and commercializing a good idea has been honed by creative industries for more than a hundred years.

http://mashable.com/2011/09/30/creative-problem-solving/

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When Creativity Trumps Ego, Everyone Wins At 72andSunny, a big part of the culture is how we think about “ownership” of ideas and the role of collaboration. And we think it has a good deal to do with the kind of work we make. We’ve fostered a culture of brave and generous people, where people have the confidence to share their ideas in the open and the generosity to allow other people on the team help iterate on them and improve the end product. There are some simple values that support this way of working that start with recognizing the creative identity and potential of everyone in the company--regardless of specialty--and embracing the hybrid nature of emerging talent. One practical manifestation of this idea is that reviews of work-in-progress happen in the open among the extended team on a wall filled with work.

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