background preloader

Product Development: 9 Steps for Creative Problem Solving [INFOGRAPHIC]

Product Development: 9 Steps for Creative Problem Solving [INFOGRAPHIC]
Ronald Brown is a successful startup CEO with an extensive background in technology and consumer marketing. His new book, Anticipate. The Architecture of Small Team Innovation and Product Success is available via iTunes, Amazon, Barnes & Noble, and Kobo. Creativity is the main prerequisite for innovation. However, our culture emphasizes critical thinking to the near exclusion of creative thinking (although it was the key to success in the Information Age). What constitutes creative thinking? In business, the process of generating and commercializing a good idea has been honed by creative industries for more than a hundred years.

It’s the CEO’s job to email the first 1000 signups Until you’ve passed a thousand signups, the CEO should be personally emailing every new user. I’m going to cover: PracticalitiesHow to mess it upCommon objectionsGoals, perks & benefits The signup thank you note It’s not a big message. Hey Jackie,Thanks for taking the time to check out STK. The specifics (like the footer) are just my personal preference[1]. What I hope you’ll extract from the example is the casual tone and brevity. How to mess this up There are only two ways to mess this up and they’re both easy to avoid. The first is to be demanding. You’re just politely putting your hand up and saying: Hey, here I am. The second way to mess up is by forgetting common courtesy. Also, make sure you do it every day. I’ve seen some intros come through with a survey, which I [personally] find to be fairly disrespectful toward your new users’ time (aka my time). Common objections This is an easy list to make because I rattled it off to my investors practically every Friday for a year.

Alvin Toffler e o "choque do futuro" Alvin Toffler nasceu em 3 de outubro de 1928 e é um escritor norte-americano conhecido pelo seu estilo futurista. É doutorado em Letras, Leis e Ciências e desenvolveu grandes ideias sobre a revolução das comunicações e a revolução digital. Foi professor da Russel Sage Foundation, da Cornell University, e é muito conhecido pelas suas grandes obras famosas (Choque do Futuro e A Terceira Onda). O escritor futurista é casado também com uma escritora futurista, chamada Heidi Toffler. Ideias de Alvin Toffler Alvin Toffler acreditava que havia uma sobrecarga de informações devido ao aumento das tecnologias e que isso impactava diretamente no cotidiano das pessoas. A sobrecarga informativa era o tema mais defendido por Toffler desde o início de sua carreira, atribuindo este fenómeno a um grande stress da população que gera um problema social. O sucesso de suas ideias é que Toffler teve a capacidade de prever que todas as pessoas seriam dominadas pela tecnologia e teriam um computador em casa.

How To Build a Web Startup – Lean LaunchPad Edition If you’re an experienced coder and user interface designer you think nothing is easier than diving into Ruby on Rails, Node.js and Balsamiq and throwing together a web site. (Heck, in Silicon Valley even the waiters can do it.) But for the rest of us mortals whose eyes glaze over at the buzzwords, the questions are, “How do I get my great idea on the web? What are the steps in building a web site?” And the most important question is, “How do I use the business model canvas and Customer Development to test whether this is a real business?” My first attempt at helping students answer these questions was by putting together the Startup Tools Page - a compilation of available web development tools. So today, I offer my next attempt. How To Build a Web Startup – The Lean LaunchPad Edition Here’s the step-by-step process we suggest our students use in our Lean LaunchPad classes. (Use the Startup Tools Page as the resource for tool choices) Step 1: Set Up Team Logistics Step 2. For non-coders:

How Entrepreneurs Can Create Their Own Luck Editor’s note: James Altucher is an investor, programmer, author, and entrepreneur. He is Managing Director of Formula Capital and has written 6 books on investing. His latest book is I Was Blind But Now I See. I’m in even worse trouble now. Now I’m speaking for one hour at Defrag in Boulder, Colorado next week on November 9 and I’m terrified. I could open up with the same line I used on Barry’s panel, “When I was walking over here I had an erection. Technically, the title of my talk is “Success is a Sexually Contagious Disease” but I only gave them that title because it sounded neat and it was the title of a blog post I then published. The conference itself is about entrepreneurship. So I guess right now I can see if it was luck or if I learned some lessons. 1) Luck is similar to “being at the right place at the right time”. 2) My venture firm being sold I learned one thing: have at least one partner who is a great negotiatior. So here’s how you “Create your luck”: D) Quantity.

14 Ways To Be A Great Startup CEO Everyone thinks that being a startup CEO is a glamorous job or one that has to be a ton of fun. That's what I now refer to as the "glamour brain" speaking aka the startup life you hear about from the press. You know the press articles I'm talking about... the ones that talk about how easy it is to raise money, how many users the company is getting, and how great it is to be CEO. Very rarely do you hear about what a bitch it is to be CEO and how it's not for every founder that wants to be an entrepreneur. I've spent a lot of time recently thinking about what it takes to be a great Startup CEO that is also a founder. Be A Keeper Of The Company Vision The CEO is the keeper of the company's overall vision. Absorb The Pain For The Team A startup CEO needs to be the personal voodoo doll for a startup. Find The Smartest People And Defer On Domain Expertise A startup CEO has a great knack for finding talent. Be A Good Link Between The Company + Investors Be Able To Learn On The Job

8 Things Your Employees Need Most Pay is important. But pay only goes so far. Getting a raise is like buying a bigger house; soon, more becomes the new normal. Higher wages won’t cause employees to automatically perform at a higher level. To truly care about your business, your employees need these eight things—and they need them from you: 1. Autonomy and latitude breed engagement and satisfaction. Whenever possible, give your employees the freedom to work they way they work best. 2. Without a goal to shoot for, work is just work. 3. Let employees know what you want to achieve, for your business, for customers, and even your community. Caring starts with knowing what to care about—and why. 4. Few things are more stressful than not knowing what your boss expects from one minute to the next. When standards change make sure you communicate those changes first. 5. Robots don't care. Make it easy for employees to offer suggestions. 6. 7. While you should treat each employee differently, you must treat each employee fairly. 8.

You're Pricing It Wrong: Software Pricing Demystified Advertisement Pricing your own product is always a tricky proposition, and the more critical the price is to your product’s success, the more difficult it is to set. It’s easy to look at another product and say how much you would be willing to pay for it, but how can you know how much people would be willing to pay for yours? There are no absolute truths or perfect formulas for finding the best price, assuming that the “best price” even exists. Instead, take a structured approach to finding a good starting point, and improve it through feedback and testing. But first, you need to understand what the best price actually is. Riding the Demand Curve When we price a product, our goal (assuming we’re running a business) is to maximize revenue. Economic theory suggests that as we raise the price, the number of sales will drop. The sweet point is where the intersection forms the largest rectangle. Once you’ve determined what your product is, you need to consider its value to your customers. 1.

Deadly Meetings in the Workplace