4 Personal Branding Tips Learned From Corporations | Personal Br Companies have long understood the power of branding. They spend millions of dollars a year making a brand promise to customers that goes beyond the technical and physical attributes of a particular product. They build an identity that customers feel safe choosing over the competition. So, what four specific takeaways can you get from corporate branding, and how can you apply it to yourself? 1. Unique Selling Point Corporate Branding. 2. Corporate Branding. 3. Corporate Branding. 4. Corporate Branding. Author: Pete Kistler is a leading Online Reputation Management expert for Generation Y, a top 5 finalist for Entrepreneur Magazine’s College Entrepreneur of 2009, one of the Top 30 Definitive Personal Branding Experts on Twitter, a widely read career development blogger, and a Judge for the 2009 Personal Brand Awards.
ReseauxEtReseau Neutralité du Net: "principe fondateur d'internet qui exclut toute discrimination à l'égard de la source, de la destination ou du contenu de l'information transmise sur le réseau" (Wikipédia) Twitter, la stratégie de la prise d'otage? OlivierAuber, le dimanche 20 décembre 2009 L'heure est à la discussion sur la "Neutralité du Net". Il existe par contre dès aujourd'hui des sortes d'infractions à la "Neutralité du Net" qui sont le fait, non pas des Telcos, mais des webservices mêmes, et par leur entremise, de certains acteurs gouvernementaux. Twitter, l'étendard du "web temps réel" Le "web temps réel" recouvre un ensemble de pratiques émergentes rendues possibles grâce à des plates formes propriétaires et centralisées de type Twitter ou Facebook, et des réseaux distribués fondés sur des logiciels libres de type Identica. Une éthique implicite Rappelons le principe du web temps réel. Le ver s'insère dans le fruit Double jeu Propriété privée Un autre choix est possible Embarras (et marche arrière?)
The Evolving Online Finance Ecosystem - Flock Last week we analyzed how the Web is transforming personal finance. Today we'll take a broader look at the world of online finance, from personal to small business tools. To get an understanding of the online finance space, we spoke to the founder and CEO of one of the most promising startups in online finance, Rod Drury from Xero. Rod told us that he sees four types of markets in online finance: 1) Personal Finance (e.g. That segmentation makes sense to us, to let's look now at how the online finance market is shaping up. RWW's Online Finance Series: Editor's note: This story is part of ReadWriteWeb's Online Finance series, a weekly, three-month long look at how the Internet has transformed finance. In our overview of Personal Finance, we explained how free tools like Mint, moneyStrands and Wesabe are making it easy for consumers to monitor their income and expenditure. Internet DNA Playing in Multiple Markets Image credit: An&
Southwest Tweets, Blogs Apology to Kevin Smith Filmmaker Kevin Smith sent a series of exasperated Tweets this weekend claiming that he'd been kicked off a Southwest Airlines flight for being "too fat". Proving, perhaps, the speed at which Twitter can spread messages about your brand, the Tweets have been picked up by the Wall Street Journal, USA Today, ABC and other major outlets. The incident, which took place on Saturday, resulted in dozens of Tweets on Smith's account (he has 1.6 million followers at the time of writing). A brief sampling: Dear @SouthwestAir - I know I'm fat, but was Captain Leysath really justified in throwing me off a flight for which I was already seated?Wanna tell me I'm too wide for the sky? Southwest, which also counts over 1 million Twitter followers, responded: @ThatKevinSmith hey Kevin! That final Tweet links to a blog post with an apology and explanation by Southwest.
HOW TO: Build Strong Blogger Relations | Penn Olson - Flock Building blogger relations isn’t hard. Most of the time, you just need to put yourself in our shoes. If you can see your event and whatsoever from our point of view, you can probably communicate with us more effectively. If you’re treating bloggers like ready-to-write buttons, it is time for you to wake up. From a blogger’s perspective, here are 5 points to take note of when dealing with us. 1. Bloggers love free gifts (who doesn’t?) 2. Have an event? 3. Giving clear instructions doesn’t mean dictating what we put on our blog. Don’t go about forcing us to write a good review. 4. Knowing what we have written is flattering and it shows that you are sincere in connecting with us. 5. Inviting us over to an event? Stock photos powered by Pixmac.
Twitter appauvrit-il les blogs ? | Presse-Citron Le débat court depuis plusieurs mois, et même depuis les débuts de Twitter, en fait, sans être réellement tranché : si Twitter (et dans une autre mesure, Facebook, mais maintenant également Google Buzz) participe à la grande dispersion des discussions, il pose un autre dilemme aux blogueurs, à savoir sur quel support publier sa littérature. Le débat court depuis plusieurs mois, et même depuis les débuts de Twitter, en fait, sans être réellement tranché : si Twitter (et dans une autre mesure, Facebook, mais maintenant également Google Buzz) participe à la grande dispersion des discussions, il pose un autre dilemme aux blogueurs, à savoir sur quel support publier sa littérature. Si la question n’est pas vraiment réglée, l’expérience nous apporte quand même un début de réponse : sur le blog les billets plus travaillés et réfléchis, bref, l’analyse, et sur Twitter les petites conneries, les brèves, les liens. On le voit, un vrai problème de riche. Donc la longueur ne garantit pas la qualité.
The Most Relevant Identity Work of the Decade - Brand New - Floc For full Access Subscription includes Full content. Whether it’s you, your boss or manager, your significant other, your parent, or your HR department that needs some objective reasons to the value of a subscription we have put together a 2-page PDF to help!
Only 50% Of Twitter Messages Are In English, Study Says Paris-based Semiocast, which helps brands understand and interact with real-time Web services, has performed a semantic and quantitative study of Twitter based on an analysis of 2.8 million tweets. Turns out roughly half the tweets posted on the micro-sharing service are in English, down 25% from last year, even though the company is based in the U.S. and has more users and momentum in English-speaking countries than anywhere else on the planet. The analysis further showed that the top 5 languages used on Twitter are English, Japanese, Portuguese, Malay and Spanish. Semiocast says the study was conducted on messages gathered over a period of 48 hours, from February 8 to February 10, with the sole aim of determining which languages were most often used on Twitter. The messages were processed with the company’s own analysis tools, which it says can identify the language used in short messages for some 41 languages, including Greek, Hebrew, Chinese, Korean, Tamil, etc.
The Age Of Facebook | Penn Olson - Flock We are now talking about a time whereby your college roommate is going to check if you’re on Facebook even before meeting you to make sure you are not a social outcast. Has the world decided on their favorite online social site? With 350 million active users, the answer seems to be a “yes”. Below are the reasons why I think we are in the age of Facebook (at least in the social media horizon). 1. Friendster, MySpace and Facebook. Clearly, it is way ahead of all its direct competitors (or predecessors). Facebook helps users build relationships and these relationships are here to stay. 2. Every active user counts. Now You Can Turn Your Tweets into Klingon Yes, that language that was created for Star Trek II: The Wrath of Khan (and has somehow managed to become something that people actually speak) is now available to all in a Twitter translator. Want to share something with the world that only five people can understand? Tweet in Klingon is for you!OK, it's easy to make fun of this concept — but pure brilliance of this campaign is that this is all a promotional tool for the Star Trek Online MMOG that hits stores in February. Cryptic Studios worked with Friend2Friend to create the site, which offers English to Klingon translations. majQa'!
10 Online Trends to Watch this Decade | Under30CEO - Flock Lots of things are going to change and happen in the online world over the next decade. These are things that every aspiring or current entrepreneur needs to at the very least be aware of. Opportunity is everywhere especially when change happens. It’s time to start thinking ahead and planning out your next million dollar move! Increased competition: Everyday it gets easier and easier for people to start businesses. Remember to hold on! Fall of traditional advertising: This has been in the works for awhile but now the time has come. Remember that niche will become more powerful for advertisers. Social media overload: What to use??? Remember to focus on YOUR value. Noise Noise Noise: The noise online is increasing drastically everyday. Remember don’t try and keep up with it all. Online video – Especially mobile: Online video is on the brink of exploding. Mobile will also become a major player as 4G networks get integrated into everything. Remember you don’t have to use or love video.
Les comptes twitter de l’administration française | La rupture I M’intéressant à la politique 2.0, je suis tombé sur ce blog intéressant qui recense les comptes twitter des gouvernements Australiens. Le chiffre est d’environ 155, allant du fédéral au local. Je me suis posé la question de ce qui se faisait en France, et j’ai commencé à dresser la liste des divers comptes twitter de l’administration. Je suis sûr que cette liste est loin d’être exhaustive. Tout d’abord, un fait amusant: au niveau national on trouve beaucoup de comptes twitter de personalités politiques, mais beaucoup moins venant d’organismes publics. Deuxièmement, le tissu local est très dynamique sur Twitter. Et puis, bonne surprise: j’ai enfin vu un site gouvernemental qui était bati sur un système de vote. Voici donc la première liste. (Note : une autre liste de collectivités locales se trouve ici : merci pour le signalement. Je n’ai pour l’instant mis ni les CCI, ni les Académies. Etat Elysée – @Elysee Ministères Services Publics