4 Personal Branding Tips Learned From Corporations
Companies have long understood the power of branding. They spend millions of dollars a year making a brand promise to customers that goes beyond the technical and physical attributes of a particular product. They build an identity that customers feel safe choosing over the competition. So, what four specific takeaways can you get from corporate branding, and how can you apply it to yourself? 1.
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Southwest Tweets, Blogs Apology to Kevin Smith
Filmmaker Kevin Smith sent a series of exasperated Tweets this weekend claiming that he'd been kicked off a Southwest Airlines flight for being "too fat". Proving, perhaps, the speed at which Twitter can spread messages about your brand, the Tweets have been picked up by the Wall Street Journal, USA Today, ABC and other major outlets. The incident, which took place on Saturday, resulted in dozens of Tweets on Smith's account (he has 1.6 million followers at the time of writing). A brief sampling: Dear @SouthwestAir - I know I'm fat, but was Captain Leysath really justified in throwing me off a flight for which I was already seated?
HOW TO: Build Strong Blogger Relations
Building blogger relations isn’t hard. Most of the time, you just need to put yourself in our shoes. If you can see your event and whatsoever from our point of view, you can probably communicate with us more effectively. If you’re treating bloggers like ready-to-write buttons, it is time for you to wake up.
The Evolving Online Finance Ecosystem - Flock
Last week we analyzed how the Web is transforming personal finance. Today we'll take a broader look at the world of online finance, from personal to small business tools. To get an understanding of the online finance space, we spoke to the founder and CEO of one of the most promising startups in online finance, Rod Drury from Xero.
Only 50% Of Twitter Messages Are In English, Study Says
Paris-based Semiocast, which helps brands understand and interact with real-time Web services, has performed a semantic and quantitative study of Twitter based on an analysis of 2.8 million tweets. Turns out roughly half the tweets posted on the micro-sharing service are in English, down 25% from last year, even though the company is based in the U.S. and has more users and momentum in English-speaking countries than anywhere else on the planet. The analysis further showed that the top 5 languages used on Twitter are English, Japanese, Portuguese, Malay and Spanish. Semiocast says the study was conducted on messages gathered over a period of 48 hours, from February 8 to February 10, with the sole aim of determining which languages were most often used on Twitter.
The Most Relevant Identity Work of the Decade - Brand New - Floc
I gave myself a deadline of January 15 to do a recap of identity work in the 2000s, assuming that it wouldn’t be an editorial faux pas to do a list of this sort well into the new year. So here it is. An admittedly incomplete — it would take months to do this exhaustively — compilation of the most relevant identities of the past decade.
Now You Can Turn Your Tweets into Klingon
Yes, that language that was created for Star Trek II: The Wrath of Khan (and has somehow managed to become something that people actually speak) is now available to all in a Twitter translator. Want to share something with the world that only five people can understand? Tweet in Klingon is for you!OK, it's easy to make fun of this concept — but pure brilliance of this campaign is that this is all a promotional tool for the Star Trek Online MMOG that hits stores in February.
The Age Of Facebook
We are now talking about a time whereby your college roommate is going to check if you’re on Facebook even before meeting you to make sure you are not a social outcast. Has the world decided on their favorite online social site? With 350 million active users, the answer seems to be a “yes”. Below are the reasons why I think we are in the age of Facebook (at least in the social media horizon). 1. Facebookers are loyal users
10 Online Trends to Watch this Decade
Lots of things are going to change and happen in the online world over the next decade. These are things that every aspiring or current entrepreneur needs to at the very least be aware of. Opportunity is everywhere especially when change happens. It’s time to start thinking ahead and planning out your next million dollar move! Increased competition:
List of 180+ Best Design Inspiration Sites (Graphic Designers &
List of 180+ of the Best Design Inspiration Showcase Sites (Graphic Designers & Web Designers) This list is so large that we have broken it down into 5 sections (see below) Logo Design Inspiration Web Design Inspiration Print / Graphic Design InspirationOther ~ Both Web Design & Graphic Design Inspiration Other Best of the Best Design Articles on the Net Logo Design Inspirational Showcase Sites Free LogoTypes - This web site provides you with an opportunity to discover the world of logos, brands and trademarks.
Disagree With Personal Branding? Read This!
I took a week vacation, where I was barely online (it costs 59 cents per minute to use the cruise ship internet service) and I thought really hard about all the criticism that personal branding has received in 2009. I’ve heard rants from people who think personal branding is selfish and others from people who view personal branding as being not authentic. I don’t get discouraged or upset by any of these opinions because people fear what they don’t understand (a line I got from The Dark Night movie) and since it’s the “hot buzz word,” people are getting annoyed hearing it all of the time.
