ClickBrain - Marketing is Dead. Long live the relationship! A VC: Marketing You asked for it Arnold and 84 others (so far). So I'm gonna talk about marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra). A very experienced and successful entrepreneur came into our office a week ago to pitch his latest company. At the end of his pitch he showed us some numbers. Normally for a raw startup we see almost all product and engineering expenses (headcount). So a few days later, I called him. Zynga has spent millions on customer acquisition and continues to do so. In my talk at Harvard Business School, I said "Early in a startup, product decisions should be hunch driven. Early in a startup you need to acquire your customers for free. So if you need to acquire customers for free early in a startup, how do you do that? 2) Social hoooks – Your product/service must be social.
The 14 Most Powerful and Effective Words in Marketing | 60 Second Marketer | Tips, Tools and Techniques for Marketers Around the Globe In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns. This post gives you a sneak peak at the list that’s included in the book. Enjoy. Have you ever bought a product that you didn’t really need? Or, you may have been told about a deadline to buy concert tickets, join a health club or even buy a car for 0% interest. What’s up with that? This week, I’ll be posting blogs on this very topic. Below, you’ll find the 14 most powerful and effective words in marketing. I’ll cover this entire topic in depth when I speak at the SXSW conference. FreeNowYouSaveMoneyEasyGuaranteeHealthResultsNewLoveDiscoveryProvenSafety After decades of testing, these words have proven to be the ones that are the most persuasive at encouraging people to choose Brand A over Brand B. What do all these words have in common? How should you use these words in your marketing campaigns?
Consumer Behavior: The Psychology of Marketing Dr. José Antonio París: Marketing para Latinoamérica. Ocean Marketing: How to self-destruct your company with just a few measly emails [update] Update: A representative for the Avenger Controller (a new one, obviously) has released an official statement regarding Ocean Marketing’s involvement with their product and the actions of Paul Christoforo. Original story: Strap yourself in, you’re about to witness the most outlandlish PR blunder in video gaming history. And trust me, there have been many… From VentureBeat Customers don’t just get irritated when you screw up cross-channel personalization. Starting earlier this morning with a post on Penny Arcade, co-founder Mike “Gabe” Krahulik brought to light a series of emails between Dave, a customer politely inquiring about the status of his Avenger PlayStation 3 controller order, and Paul Christoforo of Ocean Marketing, the PR lead for the product. I’m going to repost the emails in their entirety, then we’ll continue much, much further down the rabbit hole afterward. From: Ocean Marketing To: Dave Dec 16, 2011 2:45 PMDec 17– Paul Christoforo
Seven Myths About Transmedia Storytelling Debunked Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask. Last year, the Producer's Guild announced a new job title, Transmedia Producer, a decision that has more or less established the term as an industry standard. More and more companies are laying claim to expertise in producing transmedia content. But many using the term don't really understand what they are saying. So let's look at what people are getting wrong about transmedia. Myth 1: Transmedia Storytelling refers to any strategy involving more than one media platform. The entertainment industry has long developed licensed products, reproducing the same stories across multiple channels (for example, novelizations). Myth 2: Transmedia is basically a new promotional strategy. Yes, many early transmedia experiments were funded through marketing budgets. Myth 3: Transmedia means games.