Why Bad Telemarketing is the Real Problem
Telemarketing, especially in the B2B industry, has gotten a bad rap nowadays. For one, many people have mentioned having a bad experience or two with a telemarketer. Indeed, people have their own opinions about the practice of cold-calling, but generally, everyone seems to have this idea that telemarketing is something to be avoided like the plague, or worn out literary clichés. Anyway, it is still important to note that telemarketing is a staple in every B2B enterprise’s attempts to generate high-quality leads. It is just that not a lot of people have a favorable view towards telemarketing, and for reasons that are too obvious right from the get-go. One reason is that telemarketers have become too persistent that they would often engage a lead during the most unlikely hours. What most people, particularly executives, know is that telemarketing remains to be a force to reckon with. So, now, why all the bad rap? Basically, we should begin by asking ourselves “What is telemarketing for?”
Case Study: Capturing Advertisers for Upscale Direct Mailer
The Client The Client is a $50 million direct mail company delivering upscale prospects to advertisers of high-end products and services. They link people in upscale owner-occupied homes with the products and services they desire. The Client produces and mails decks of eye-catching, full-color, glossy postcards to this highly desirable, yet difficult-to-target, demographic. Their decks reach approximately 11 million unique homes a year, an annual circulation of more than 44 million card pack impressions. More than 20,000 advertisers–from small regional businesses to large national companies–advertise through Client’s mailings. Based in Tampa, Fla., the Client has 78 franchisees in 125 markets. The Challenge Despite its huge client base and nationwide coverage, the Client needed a partner to provide them with a steady flow of advertisers. The Callbox Solution An Appointment Setting Campaign was launched to capture advertisers that catered to affluent homeowners. The Results
IT Firm Uses Callbox to Divide and Conquer Market
The Client The Client is a renowned IT consulting firm based in the US. It provides IT solutions used by well-known commercial organizations and government institutions to improve operational efficiency and reduce telecom costs. The Challenge The Client hired a North American telemarketing firm to promote its products. To make best use of its in-house resources, the Client saw the need to refine its appointment setting process by segmenting its market and creating definitive profiles of its potential customers. The Client The Client is a renowned IT consulting firm based in the US. The Challenge The Client hired a North American telemarketing firm to promote its products. To make best use of its in-house resources, the Client saw the need to refine its appointment setting process by segmenting its market and creating definitive profiles of its potential customers.
Case Study: Partnering for 33% Sales Increase in Sydney IP Services
Callbox and the Client were a match made in heaven. The first project was a single-seat, 3-month appointment setting campaign that initially ran with scaled-back activities, which were gradually increased as the campaign proceeded. Both Callbox and the Client kept the database containing specific zip codes from the Sydney area accurate and up-to-date through regular list scrubbing and prospect data profiling. This process significantly reduced invalid records, allowing the campaign to reach a greater number of prospects. Along with managing the campaign database, the Client worked closely with the assigned agent by providing insights and feedback on how to deliver a compelling pitch about the solution’s key benefits and overall messaging strategy, while helping the agent to sharpen her fundamental appointment setting skills, resulting in a higher output of quality leads. Callbox and the Client were a match made in heaven.
Answering Quora: How do I sell medical devices to hospitals?
This question gets asked a lot of times on Quora and tends to generate some interestingly varied responses, given the broad scope the topic covers. In this post, we’ll discuss our take on this question by focusing on a specific aspect of selling medical devices: deciding between doing direct selling vs. partnering with distributors. Choosing the right sales channel is a critical decision to make since it’s going to influence whether or not your product reaches the customers you’re aiming for. That’s why arriving at this decision involves weighing a lot of factors. There’s more to it than just opting for the cheaper option, and that’s what today’s entry is going to talk about. Related: Industry Insights: Fixing What’s Wrong With B2B Healthcare Marketing Laying the Groundwork But first, it’s important to note some of the things you need to take into account prior to bringing your medical device to market. Related: Healthcare Consulting Firm Poised to Expand in High-Growth Market #1.
Callbox Revs Up Tax Consulting Firm’s Sales Efforts
ABOUT The Client is an independent property tax consulting firm specializing exclusively in providing taxpayers of commercial, industrial, multi-residential, and special purpose properties with full-range property assessment and tax management services. They have a national reach with 19 offices that handle large sales territories across the United States including New York, California, Illinois, Pennsylvania, Massachusetts and Texas. ABOUT The Client is an independent property tax consulting firm specializing exclusively in providing taxpayers of commercial, industrial, multi-residential, and special purpose properties with full-range property assessment and tax management services. They have a national reach with 19 offices that handle large sales territories across the United States including New York, California, Illinois, Pennsylvania, Massachusetts and Texas.
Callbox Event Marketing Solutions - Boost Event Attendees
Callbox can help you increase registrations and drive more revenue from your live events. We offer a flexible, integrated, end-to-end event marketing package tailored for tradeshows, webinars, seminars, product launch, industry meetups, and other live event initiatives. We combine our multi-touch, multi-channel capabilities with our years of targeted sales and marketing expertise to: Engage attendees and opportunities throughout the event cycleEnsure quality of invitees and prospects at every step of the event processLeverage phone, email, and social media to maximize conversionsCollect critical event and prospect information for sharper marketing insights With our event marketing solutions, we give you a dedicated team of specialists and provide you with the tools to maximize results in all four critical stages of live event initiatives:
Case Study: Callbox Passes Diagnostic Test with Flying Colors
Campaign Type Lead Generation Target Industries Laboratory and collection sites, Staffing and temporary agencies, Security agencies, Rehabilitation centers, Probation, Occupational health & Behavioral health Target Contacts C-suite, Quality Analyst, Portfolio Manager, COO, CIO, CTO, Physicians, Manager/Director or PICs The Client Incorporated in 2002, The Client is a National O.E.M. and distributor of in-vitro diagnostic products, selling 2 million drug tests annually and growing into one of the largest distributors of rapid on-site drug tests in the United States. The Challenge In line with its primary goal to provide high quality drug testing products with outstanding service at affordable prices, the company sought the assistance of a business solutions partner to be able to reach and capture a chunk of the market shared with competitors. Campaign Type Lead Generation Target Industries Target Contacts The Client The Challenge
