background preloader

How Marketing Automation Helps You Outgrow Your Competitors

How Marketing Automation Helps You Outgrow Your Competitors
B2B enterprises are focused mainly on one thing: Increase the amount of B2B leads they can generate. But more important than that, they want to make sure these leads can translate to actual sales. This explains why B2B companies across various industries are hard-pressed to find ways to increase their marketing gains. While some companies struggle with content-focused marketing campaigns, many are drawn towards data-driven marketing through marketing automation. Marketing automation is a new concept. Though complex it may be even for larger enterprises in the tech business, there is no doubting the long-term benefits it entails. If you belong to a highly contested industry, look no further than marketing automation to streamline how you manage your audience engagement. #1: Efficient lead nurturing Implementing a system to oversee the journey of B2B leads through the sales cycle can be daunting. #2: Shortened sales cycle #3: Accurate and cost-saving marketing Related:  Social Media Marketing

Telemarketing Archives - Page 9 of 9 - Callboxinc.com Most of us have tried cold calling to obtain new contract cleaning customers… and found out the hard way how unrewarding and ineffective it can be. More often than not, the reception is somewhat unwelcoming if you call facility managers out of the blue. You’re liable to receive practically nothing BUT rejection, some of it extremely impolite too. But does this really PROVE that telemarketing doesn’t work… or does it merely show that we’ve not had the experience and insider knowledge on WHAT to say when we reach the target person and which APPROACH to take in b2b telemarketing? Well, to find let’s take a look at how people see telemarketing. Cleaning services telemarketing has a bad name only because there are so many inept, unskilled and badly planned approaches in use. The fact is that most telemarketing calls succeed only to UPSET (or bore to death) the facility manager within seconds… and once that has occurred, there’s NO WAY anything good could ever come out of that conversation.

5 New (And Effective) Ways To Measure Event ROI Events drive leads for sales and are a powerful networking tool that enables companies and brands to connect with their audiences and clients face to face. At least, that’s what we know. But as any marketer, sales rep and event organizer will tell you, qualifying those collected leads is anything but certain. Why? Because not all leads are created equal, and every individual at your event has their own unique journey to the final sale. According to Statista, only 14% of B2B marketers’ budgets are being allocated for in-person trade shows in 2015. Traditionally most event organizers and sales reps have focused on the data that is generated before and after an event, which gives a good picture of who showed up, but not much else. Here are 5 ways that event marketers can use the data that is being generated before, during, and after their events to create a richer experience for their attendees, while providing insights into the value of their show. 1. 2. 3. Image Source 4. 5. Conclusion

Callbox - Encino CA 91316 | 888-810-7464 | Advertising About Callbox Founded in 2004, Callbox is the largest provider of Multi-Touch Multi-Channel Marketing solutions for businesses and organizations worldwide. Its core competencies include Lead Generation, Appointment Setting, Lead Nurturing and Database Services, delivered through its proprietary marketing automation platform, the Callbox Pipeline. Callbox enables companies to gain a foothold in their priority markets by initiating conversations with decision makers through the efficient and intelligent use of targeted touchpoints over six channels: voice, email, social, web, SMS and postal mail. Callbox Blog Answering Quora: Who are the best SaaS Marketing Agencies in US We stumbled upon this inquiry on Quora just now, and I’d say, (from all the replies we have made on the site itself) this is something that is the closest to our hearts as B2B marketers in the IT and software sector. Selling Tips to Make Prospects Buy your Software Top 7 Trends in Software and IT Industry: What to Expect?

7 Creative & Cost Effective Ways To Find New Clients For many small business owners, attracting new clients can seem like a daunting (and expensive) challenge. Traditional advertising methods like television and newspapers are costly and in today’s tech-based world the bang for the buck simply doesn’t justify the investment. But there are countless other ways to attract new clients to your business and many of them don’t require shelling out big bucks. Starting with easy ideas that will take just an hour or so, to ones that will require a bit more effort, here are 6 new ways to drum up business. 1. Take A ShortcutFinding new clients takes lots of phone, computer and leg work but if you’re willing to spend a few bucks, there are some fantastic online tools that can help you get new leads in very little time. 2. One of the easiest ways to get new business from old clients is by periodically sending them beautiful and effective newsletters. 3. 4. 5. 6. Are you a wedding planner? 7. Start by joining the local chamber of commerce.

Client Feedback - B2B Lead Generation Services - Callbox I want to thank each and every one of you for making our May 19th Launch a resounding success! Each of your contributions helped us to exceed our initial estimates on attendance, and drive what we feel will be a very good outcome from the ensuing follow up meetings. We had excellent participation from both our internal support teams and external partners. Our original goal for registration was approximately 80, which we hit right on the nose, and our expected attendees (excluding members of the press) was 40. We actually ended up exceeding that number by driving 57 pax, so excellent work by all!! From a press coverage perspective, we ended up with 10 members of the press joining our Press Briefing, which is fantastic!

Future Trends in the Hospitality Industry: Millennials and Social Media Rule For the longest time, the hospitality industry has been this stable, undisturbed market where progress is steady and revenue is pouring in consistently, year in and year out. Big names keep on getting bigger, widening their breadth, tightening their hold on the market. And then Airbnb happened. Airbnb is a peer-to-peer accommodation marketplace connecting hosts — vendors of rooms or accommodations — and travelers via its website. It doesn’t own any real property but earns through processing fees. The simple business model made common people rent out their properties that would otherwise go unused. Needless to say, it caused a stir within the hospitality industry.It might even have shaken up a few organizations which were more passive than proactive in their business approach. But this was more than five years ago. Priority on Millennials Millennial. Some statistics about millennials and travel to take note of: Reference: www2.sabrehospitality.com Capitalize on Tech One word: user-friendly.

Drive Event Attendees Through These Effective Methods As a business owner, you are basically aware of the potential that corporate events have towards the bottom line. It is interesting to note that conferences and seminars can provide ample opportunities to generate high-quality leads and foster better client relations. In fact, Statista shows that at least 79% of marketers in the United States are able to get quality leads mainly through event marketing. The Event Marketing Institute, on the other hand, has pointed out that at least 74% of event attendees have a positive view of a brand being promoted through an event. From this, we can all assume that corporate events are the way to go in terms of establishing better client relations and increasing profit margins significantly. No doubt that marketing your event and getting people to sign up for them can be a difficult task to handle. Luckily, we have a list of effective methods that can help you generate more event attendees than the venue can accommodate. Venue IS a priority.

Callbox Solves Software Company’s Marketing Conundrum The Client is known in the cloud-based communications and security software industry in the continental US. It plans to increase its market share by targeting all industries, offering high-availability global communications, collaboration, secured services, and advanced analytics. It asked the help of Callbox in finding interested companies to engage with their services for the long term. The Client wanted Callbox to provide them with a list of accurate contacts and quality appointments with interested prospects whose pain points it can thoroughly address, and who would consider a long-term partnership.Callbox started by updating existing data to improve its quality, and then rolled out the trusted Callbox Pipeline Lead Nurture Tool to automate the other tasks that followed. Find out how Callbox took full advantage of its multi channel marketing program to produce positive results for the The Client and win for itself a new contract.

Top Tips to Find the Right One… The Right Database Vendor That Is… When you are out looking for a database vendor, you need to face two important challenges: finding out which company best fits your needs and finding one that can actually deliver the results you wanted. You would not know in both cases unless you actually “follow your gut” and hire a vendor “you think” is a good match. But more often, this will only result in hiring solutions providers that are unable to provide solutions at all and instead give you invalid addresses and low-quality leads. Better stop chasing invalid contacts before it’s too late. So, is there a safer way for selecting the most appropriate vendor match? Luckily, there is. Seek them out We can say something about how looking for a database provider and searching for a soulmate can be similar. Related: Answering Quora: Is there such thing as a good B2B lead Generation Company? Define what you want As the enterprise owner, you have a clear picture of exactly what you need. Work with your team Attend industry events

How to Get Your Blog Post Shared 1000 Times #Infographic When I started my first business blog in 2004, there wasn’t much in the way of social media available to help promote blog posts. The best way to get your blog post shared was to encourage readers to subscribe to your blog update email list and then forward the email. Today, it’s a different story. Yet, during consults with clients, I’m frequently asked how to get more traffic and visitors to new blog posts. The infographic below, created by Ian Cleary of RazorSocial and Canva, will help. There is a belief by many online entrepreneurs that they cannot share their own posts. When you launch a blog post, share it automatically to your social media channels. via @IanCleary.Click To Tweet The first thing you need to do after publishing your post is to use the social sharing buttons on the post, to share with your own social networks. One of the sharing tools Ian Cleary recommends is Triberr. I’m a member of both sites and get dozens of shares and lots of traffic from the communities.

Creating a B2B Digital Marketing Plan for 2016 [infographic] Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation or a simple email autoresponse system. But often, B2B organisations are not getting the most from today's marketing since they don't have a planned approach based on an integrated inbound marketing plan. To create an infographic showing the latest research on how companies are using inbound marketing, we've researched how B2B companies are using digital marketing. The results across different studies show that while many companies are delivering brilliant results, many could do more. Our updated infographic shows a planned approach based on our B2B marketing planning guide written by Rene Power and I. We originally published a similar infographic back in 2012, and this update has the latest B2B marketing stats to inform your 2016 B2B marketing plan.

Callbox provides Multi-touch, Multi-channel strategy Callbox provides Multi-touch, Multi-channel strategy – helping global businesses generate qualified sales leads, reach their target customers and boost conversion rates with sales prospecting. Backed by 14 years of experience in specialized industries and intuitive marketing technology, we give you the ability to scale your sales team to a marketing powerhouse as we utilize our mastery of the prospecting process. We connect with your decision makers through live, one-on-one conversations enhanced through email, social media, search, and direct marketing channels throughout different points in the conversion cycle. Equipped with an understanding of your business requirements, we design a lead generation solution that delivers simply what you need: qualified sales leads and appointments.

Related: