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150+ Software/Tech Marketing Stats to Help You Plan for 2018

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5 Steps to Future-Proof Your Go-to Market Strategy for Cloud Services Here’s a number to think about: $1 trillion. That’s the amount of IT spending Gartner says the shift to the cloud will disrupt by 2020. Whether you’re launching your first cloud solution or expanding an existing cloud services portfolio, it’s vital that you nail down your go-to market (GTM) strategy well before the planned rollout. A GTM plan acts as your road map for taking a (small) bite out of the huge cloud services market. Now, there are tons of resources on how to build an effective go-to market strategy for cloud services, so we won’t be looking into that in this post. Instead, today’s entry talks about a simple 5-step process you can apply to make your GTM plan robust enough to withstand any road bumps you encounter along the way.

Callbox Gives HR Consulting Client Base a Boost [CASE STUDY] The Client partnered with Callbox after a stringent RFP process, pointing to the latter’s substantial roster of satisfied customers in Singapore as a key differentiator. The Callbox team then worked alongside representatives from the Client to plan out the objectives, activities, and timelines for an integrated appointment setting campaign. The overall strategy centered on engaging prospects through targeted calls complemented by timely email touch points. The Top Marketing Content to Subscribe To When it comes right down to knowledge sharing, B2B marketers are afforded plenty of sources from where they can get their regular fill of important industry-related news. In an industry as insanely competitive as B2B, it is essential for marketers to be and stay informed. Their next big marketing campaigns will eventually be born out of the knowledge they have acquired online. With that said, marketers need to spend a lot of time curating for content, observing trends, and listening to current audience needs. It is for this reason that some companies apply such strategies as social listening in order to craft better lead generation activities in the future.

7 Ways to Get Better at Marketing to SMBs SMBs or Small to Mid-sized Businesses are so called due to their employee size and/or financial capacity. Typically, a business with 100 or fewer employees is considered small, while a business with 100-999 employees is medium-sized. Because of the limitations on their budget and infrastructure, they are often difficult to reach and sell to. But they also have the biggest potential in terms of growth and development. Here’s how you can effectively market to SMBs: Conversion Rate Optimization: Why Your Website Needs It? Take it from us, conversion rate optimization is not a digital marketing buzzword, and it’s probably an excellent time that we should start focusing a lot of our efforts around it. For some reason, there are times where we forget about CRO in favor of other optimizations. However, there is a lot that we can do today to improve our conversion rates.

Callbox Pipeline CRM - Lead Management and Marketing Automation 2. Running your Lead Generation Program EMAIL: Lead Nurture Tool We use the powerful Lead Nurture Tool to launch your multi-channel, multi-step campaign to nurture your leads over a period of time, until they are ready to become customers. See how the Lead Nurture Tool works Content Marketing Hacks: 5 Things You Should Be Writing for Cloud Buyers Migrating to cloud is no longer an issue of choice. More so because newer software are making it easier to migrate to the cloud, so integration is less of a headache for technical teams. This year, majority of CIOs plan a cloud-first strategy for enterprise applications according to a survey done by Bitglass. However, this does not mean cloud vendors should have it easy, some cloud marketer does it wrong but that didn’t stop them. Buyers can always postpone adoption as a result of challenges. Vendors should well take this to heart if they want to speed up the process.

B2B Telemarketing Services About UsFounded in 2004, Callbox is the largest provider of Multi-Touch Multi-Channel Marketing solutions for businesses and organizations worldwide. Its core competencies include Lead Generation, Appointment Setting, Lead Nurturing and Database Services, delivered through its proprietary marketing automation platform, the Callbox Pipeline. Callbox enables companies to gain a foothold in their priority markets by initiating conversations with decision makers through the efficient and intelligent use of targeted touchpoints over six channels: voice, email, social, web, SMS and postal mail.Visit Callbox to learn more! Case Study: Callbox and Software Leader Spell Success The Client The Client is a professional business software consulting firm based in Irvine, CA. They specialize in the Sage Software family of products – Sage MAS 90 and 200, Sage BusinessWorks, Sage CRM, and JobOps Job management software. The Client helps businesses increase productivity and profitability through the application of integrated accounting, distribution and management software.

Lead Generation Solutions for Marketing & Advertising Industry - Callbox While parameters for qualified advertising sales leads are not always the same with every advertising company, we are always able to find a fitting solution for each of our clients. We promote your advertising services to high profile decision makers such as Sales Managers, Chief Marketing Officers, Sales and Marketing Directors and VPs, CEOs, and Presidents of various corporations, non-profit organizations, and government agencies. Our solutions are designed to reach the following target clients: Fortune 100, 500 and 1000 companiesRetail businesses with multiple locationsService businessesAutomotive businessesAdvertising agenciesSign makersHealthcare companiesCompanies that frequently advertise in catalogs or magazines Our lead generation services provide leverage to online/offline advertising campaigns including:

Value Your Leads: Lead Nurturing Best Practices... - Marketing and Lead Generation Hacks - Quora According to statistics 79 percent of marketing leads never convert to sales. That figure reveals an even sadder reality: 65 percent of B2B marketers haven’t established lead nurturing. Whatever the reason companies have for not focusing on lead nurturing is a path to self-destruction. With every minute of neglect, the clock slowly ticks until the mechanism finally explodes and destroys everything. The statistics are shocking given the fact that even multi-billion dollar companies place so much premium on lead nurturing. Take Microsoft, for example; the tech giant bought LinkedIn for a whopping $26.2 billion, the most significant acquisition in its history.

17 Lead Generation Stats that Prove Marketing Automation Works [VIDEO] Investing in marketing automation can be a hard thing to decide on for a marketer, especially now that a lot of people are seriously doubting its value. Marketing automation has always been about enabling marketers to set off messages based on visitors’ actions on a site, sending messages when they are most relevant rather than spammy. On paper, it looks like a huge deal of help for email marketers to boost lead generation efforts, and people are starting to buy into it.

5 Ways to Find the Right Buyers for your ERP Software March 12, 2015/0 Comments/in IT Lead Generation /by Barbara Mckinney In the IT industry, when selling enterprise resource planning or ERP software, you will need to focus your time and energy on marketing your product’s features to the right people. However, attracting the right buyers poses as much a challenge as providing sales with high quality B2B leads.