Why It Is Important To Reach The No.1 Spot In Google Most internet marketers and webmasters strive to reach no.1 on Google for their keywords. This is self explanitary, because as you know if you are the first site at the top of the page, you are more likely to get more clicks and therefore more visitors to your website. The further down you are on page 1, the less clicks you will receive. The question is though, how much targeted traffic are you missing out on by not being at no.1 for your keywords? A number of weeks ago I started analzing my stats and logging traffic for specific keywords ranked at different positions over time and ended up with some solid statistics. My findings show that you will get approximately 38% of the total search traffic if you are ranked at no.1. What is interesting here though is that the no.2 spot only gets approx. 12.5% of the total search traffic. What you need to bear in mind though is that these figures are approximations. Now imagine if you have a number of keywords ranked at no.2 and no.3. Andy Black
Why Price Is Your Problem Competing on price destroys your ability to create and deliver the value that you promise. Excellence isn’t cheap, and it isn’t easy. Without the ability to capture the price you need to deliver your dream client’s desired outcomes, you fail to deliver and step onto the path to commoditization. Here’s how (the names have been omitted to protect the guilty): A Short (Illustrative) Story The salesperson says: “Our dream client really want us. The sales manager looks at the deal and concludes: “That price is really too low, but it is a lot of business. Executive management looks at the deal, and they bless it: “We need more revenue. And down the slippery slope they slide. As margin pressure increases, the sales organization complies, lowering their prices. Now, the sales organization starts to make very different decisions. Excellence is lost. How to Avoid the Commodity Snare If you haven’t made the long-term strategic decision to compete on price, dont! When pushed on price, push back.
Transform Your Small Business Into a Content Powerhouse @cc_chapman #cmworld For my first liveblogged session at Content Marketing World, C.C. Chapman opened things up with a warning that this is 101 level content and to leave if you know what you’re doing. I think that’s a bit subjective, because the thing most companies suck at is the basics. While the official CMI session title is: Transforming Your Small Business Into a Content Powerhouse, I’m going to make up my own for the purposes of this blog post: 17 Lessons About Content Marketing for Small Business 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.
Cyber criminals beware, Europe is on the case The head of the new European Cybercrime Centre, writing exclusively for PublicServiceEurope.com , highlights the challenges ahead and warns those engaging in criminal behaviour that the EU is about to get tough The importance of the internet and the development of cyberspace cannot be underestimated. The future growth prospects of the European Union depend on this development and the ability to keep secure information secure. The EU's population is much more 'wired', when compared to other parts of the globe – some 71 per cent compared to a global average of 36 per cent - and the majority of businesses, industry and governments depend fully on a robust and resilient internet. If we think back to just over a decade ago, only about 7 per cent of the global population were using the internet. The iPad, iPhone and Kindle had not been invented and Mark Zuckerberg was still in university as captain of the fencing team. We will have a very inclusive approach.
The Ultimate Personal Brand-Builder? Your Very Own App While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just one checkmark on a long list of things to do to build your personal brand. Unfortunately (or fortunately, if you're a writer), self-publishing tools are making it easier than ever for anyone to become an author, which is not to say that publishing a book isn't impressive, it's just isn't as impressive as it used to be, say, 10 or 20 years ago. An app, of course. Don Tapscott, author of 14 books including, most recently Macrowikinomics, recently announced he is publishing his first iPad application--New Solutions for a Connected Planet. "I haven't given up on books completely and am also pursuing the e-book model," Tapscott said when I emailed him about his latest venture.
List of NFC phones This is an exhaustive, comprehensive and accurate list of all the handsets that are available around the world. NFC World’s NFC phones list is mirrored all over the web but since it is a living document you should check this page for the latest information. NFC phones available today… Phones available to purchase today: Acer Cloud Mobile The Acer Cloud Mobile is a sleek, black Android touchscreen handset with a business-like design and a 4.3-inch screen, 1.5GHz dual-core processor and NFC. Acer E320 Liquid Express The Acer E320 Liquid Express is an entry-level Android smartphone and is the Taiwanese manufacturer’s first NFC handset. Acer Liquid Glow The Acer Liquid Glow is an Android 4 smartphone with a 3.7-inch screen and a 5-megapixel camera, and became available from Q2 2012. Adlink IMX-2000 The Adlink IMX-2000 is an “industrial mobile handheld device” aimed at automatic identification and data capture applications that includes NFC and a 1D laser or 2D camera-based barcode scanner.
About us : UKStartUp UKStartUp is a commercial business & is not funded by the government & is non political. Our aim is to engage & positively influence business through social networking & improve the opportunities for financial growth for our UK business network. Celebrating existing business & encouraging UK startups we want your success stories , achievements and/or failures those that have shaped your business. Follow us, join the community on facebook, twitter or many other social platforms available from our growing collection of media connections. Want a feature on our website? This is about YOU not us HowStuffWorks "What is bluejacking?" Have you ever been doorbell ditching before? The point of the prank is simple: Sneak up to someone's front door, knock loudly or ring the doorbell, and, instead of greeting whoever answers the door, run away and hide somewhere nearby. The joy of doorbell ditching is, of course, reveling in the homeowner's confusion and rolling with laughter under the security of his nicely trimmed bushes. Although the game might get you in a bit of trouble if you happen to incite the ire of a cranky neighbor, it's mostly a harmless joke on par with a prank phone call. For more technically inclined pranksters with access to Bluetooth technology, however, there's the digital version of doorbell ditching and prank phone calls: Bluejacking. The only difference between doorbell ditching and bluejacking is that bluejacking usually isn't done on your neighbor's lawn. So how is bluejacking done?
Social networks are dominating news media, but Twitter is not as important as you might think Basic intuition and a bit of self awareness will inform you that news consumption is changing rapidly. However, a fascinating new report by the Pew Center details just what an effect mobile is having on the news landscape, as well as showing that the networks we all assumed would be influential actually aren’t. For instance while news gathering is very common among Twitter users, because as we know so many journalists use Twitter and many say they can’t work without it, the overall reach is limited because the audience remains relatively small. But first things first, print is unsurprisingly declining although the rate seems to be slowing: Just 23% say they read a print newspaper yesterday, down only slightly since 2010 (26%), but off by about half since 2000 (47%). Magazines are also suffering the same fate, with readership down from 26% in 2000 to 18% now. From a social networking point of view, the analysis of Twitter’s role in news sourcing is most interesting.