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NAI: Network Advertising Initiative

Facebook no longer lets users hide from search Facebook is ending a feature that allowed users to hide from the social network's billion-plus members. The feature, akin to Harry Potter's invisibility cloak, will be removed, meaning that someone looking for another Facebook user can more easily find that person. "The setting was created when Facebook was a simple directory of profiles and it was very limited," said Facebook's chief privacy officer, Michael Richter. The setting made Facebook search "feel broken at times," Richter added in a company blog Thursday. "For example, people told us that they found it confusing when they tried looking for someone who they knew personally and couldn't find them in search results, or when two people were in a Facebook Group and then couldn't find each other through search." Facebook announced last year that it was ending this feature for new users, but allowed a transition for a "small percentage" of users who had that feature enabled. "Recommendations from people you know can really help.

Digital Advertising Alliance The Digital Advertising Alliance (DAA) is a consortium of the leading national advertising and marketing trade groups who together deliver effective, self-regulatory solutions to online consumer issues. Participating associations include: About the Participating Associations The 4A's is the national trade association of the advertising agency business. The American Advertising Federation, headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The Association of National Advertisers leads the marketing community by providing its members insights, collaboration and advocacy. As the leader in advancing marketplace trust, Better Business Bureau is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. The Direct Marketing Association (DMA) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.

How shared endorsements work - Google+ Help To ensure that your recommendations reach the people you care about, Google sometimes displays your reviews, recommendations and other relevant activity throughout its products and services. This sometimes includes shopping contexts, like the Google Play music store, and ads. Your profile name and photo may appear with the recommendation. For example, if you search for “Italian restaurants,” you might see an ad for a nearby restaurant along with your friend’s favorable review. Or, in Google Play, you might see that another friend has +1’d a new song or album. We call these shared endorsements. Here are some examples of shared endorsements. Don’t worry, your account’s privacy settings are not affected. How to turn on or off shared endorsements on ads: Sign into your Google account.

Self-Regulatory Principles for OB Advertising The cross-industry Self-Regulatory Program for Online Behavioral Advertising was developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising across the Internet. Online behavioral advertising increasingly supports the convenient access to content, services, and applications over the Internet that consumers have come to expect at no cost to them. The Self-Regulatory Program is based on the seven Self-Regulatory Principles for Online Behavioral Advertising released in July 2009. The Education Principle calls for organizations to participate in efforts to educate individuals and businesses about online behavioral advertising and the Principles. The Transparency Principle calls for clearer and easily accessible disclosures to consumers about data collection and use practices associated with online behavioral advertising. You can download the complete Self-Regulatory Principles for Online Behavioral Advertising Implementation Guidance

About Ads on Search, Gmail and across the web - Ads Help Quando navighi in Internet, leggi le email e fai acquisti online, avrai probabilmente notato su questi siti alcuni annunci Google correlati a quello che stai cercando o visualizzando. Ad esempio, la pagina dei risultati di ricerca di Google può includere annunci di testo simili alla frase di ricerca appena digitata oppure il tuo blog preferito può pubblicare annunci interattivi correlati ai contenuti della pagina. Gli annunci Google possono anche essere pubblicati su Gmail, Google Earth e Google Maps. Perché allora pubblichiamo gli annunci e perché puoi visualizzare determinati annunci? In questo articolo Perché vengono pubblicati gli annunci Perché puoi visualizzare determinati annunci Perché vengono pubblicati gli annunci Perché Google continui a essere gratuito. Perché puoi visualizzare determinati annunci Puoi visualizzare annunci Google su Ricerca Google e prodotti correlati, Gmail e siti nel Web. In Ricerca Google Esempio In Gmail Nota Sui siti web

Privacy Matters For as long as there’s been advertising, advertisers have aimed to target their ads to the right audience. targeting Beer ads during football games, cosmetics in women's magazines, trailers for coming attractions in the theaters — these are all examples of advertisers targeting products and services to what they hope is the most suitable audience.Internet technology has since created new and sophisticated ways to target “the right message to the right person at the right time.”Today cookies are the tools that give advertisers insight. Before you worry about loss of privacy, remember that you have the choice to turn off targeting practices filtering cookies with your browser or opt out at Advertisers target ads by gauging the content you show interest in—including the sites you visit and the ads you click. examples how it works Location, location, location. Getting to know you. As you surf.

This snack-food corporation has a creepy plan to watch you in the grocery store (20th Century Fox / Dreamworks Pictures) It's not quite "Minority Report"-levels of creepiness, but it's getting there. Mondelez International, whose properties include Chips Ahoy, Nabisco, Ritz and other high-profile snack brands, says it's planning to debut a grocery shelf in 2015 that comes equipped with sensors to determine the age and sex of passing customers. The shelf, which is hooked up to Microsoft's Kinect controller, will be able to use basic facial features like bone structure to build a profile of a potential snacker, Mondelez chief information officer Mark Dajani told the Wall Street Journal. The company expects the shelf to help funnel more of the right products to the right consumers, and even convince undecideds to commit to an impulse buy by offering well-timed in-store commercials or coupons when the embedded weight sensor learns they've picked up an item. Of course, what one industry tries, another could copy.

eXelate Preferences Manager eXelate believes that consumer control is key to delivering a great browsing experience. The data shown represents the information gathered based on the activity of this computer – not an individual user. This page is designed to give you, the consumer, transparency into the information marketers have discovered about your interests through eXelate’s service. To get a snapshot of what our marketing partners have defined as your interests, simply review the sections below. By updating the information below, you will be opting in or out of receiving specific types of targeted ads. If you prefer to have an untargeted ad experience while you surf, simply click the “Opt Out” button and all of your preferences will be cleared. No additional informational cookies will be delivered to you from eXelate. For more information, review the opt-out tool from the Network Advertising Initiative at:

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