5 Biggest Mistakes Chiropractors Make with Their Patient Newsletters If you have been in business for awhile, you’ve probably heard the saying, “The money is in the list.” If the value of an email list is gold, publishing an email newsletter would have to fall into the platinum category. Naturally, you can keep in touch with your current and past patients without an email newsletter, but why pass up the opportunity to stay “top of mind” with them on a regular basis? If you contact your former patients on a random basis, you risk the possibility that will forget who you are. However, with an email newsletter, you have the perfect opportunity to step into the privacy of your patients’ homes or tablets or phones on any given day of any given week or month. At least, that’s what you’re hoping for. their undivided attention. The first thing you have to do, of course, is develop an email newsletter that your patients will be hungry to devour, from top to bottom. Here are the four biggest mistakes chiropractors make when creating their patient email newsletter:
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