How to Make a Millennial Friendly Blog Posts - Marketing and Lead Generation Hacks - Quora Being the so-called spiritual successors to Generation X, millennials have the same need for self-expression. Technology makes all the difference. While Generation X saw the advent of the digital age, the Millennial Generation is defined by it. Mobile phones and social media networking are the elements that pull millennials together in a global web of shared knowledge and experiences. Nearly half (44%) of millennials are willing to promote products or services through social media in exchange for rewards. Consequently, technology also defines how millennials engage and consume information. Here are some ways you can make sure your blog posts gets read from start to end. #1: Specify your audience Depending on your target market, you need to zero in on audiences that can react positively to what you want to post. #2: Go short and simple Young people nowadays want information like they want their coffee: instant. #3: Go visual Creativity is a big deal in today’s generation.
4 Effective Ways to Increase Telemarketing Efficiency Much of the allure of telemarketing lies in its ability to nurture prospects. But the problem many B2B executives have with it involves using the best approaches that secure a high number of conversions and promise a good increase in revenue. Here are four essentials in successful telemarketing that are worth a gander, from 3D2B.com: Get Buy-In for Telemarketing Too often, telemarketing campaigns don’t have buy-in from the whole organization. It’s a key reason so many companies try telemarketing and fail. Tips: Promoting Tech Products: Three Aspects of B2B Telemarketing you Wouldn’t Want to Compromise Use Telemarketing to Bridge the Gap Whether the telemarketing call center is internal or outsourced, a campaign can’t be conducted in the silo of either the sales or marketing department. That’s because sales people tend to be focused on the short term – sales leads TODAY. Tips: Increase your Telecom Sales using Telemarketing Hire Well and Train Your Telemarketing Agents
How to Make your Tech Startup Standout Unlike before, basically, anyone can start their own business with as little capital as possible. This is because of the fact that as technology continues to advance, more demands are being created. Along with that, solutions that will meet these demands are also being conceptualized The growth of the IT industry, in particular, is spurned on by innovations that result in people expecting more evolutions in certain types of products and services. The business world is fortunate enough to have a corps of talents – most of whom are fresh out of college, to say the least! Do you have a good IT product or service that deserves the attention of businesses? Craft an online persona Right off the bat, the best way you can put your brand front and center is to make use of web platforms such as blogs and social media services. Startups need to go beyond the usual notions of SEO and digital marketing and instead look for fresh ideas. Related: 3 Ways to Generate Leads Using Social Media
Get More IT Leads: The Things You Should (or Must) Know About Email Marketing No one can doubt the value of email in lead generation. If anything, email marketing is still an important strategy being pursued by those in the IT arena. The reasons for this is that emails prove to be effective in keeping marketing costs down all the while maintaining an influx of high-quality leads. One benefit of this strategy, according to an article published in Shout Me Loud, emails are highly adaptable, meaning they can be incorporated “into any kind of marketing plan that your business might have, without having any additional costs.” From these observations, it is safe to say that email marketing can work for the IT crowd as well. The “right approach” might sound a little subjective since strategy varies from one company to another. Notes from the real world A case in point is SaaS leader Moz. Likewise, ERP software giant STR Software was also able to maximize its email campaigns and achieve a significant increase in organic traffic. Ironing out issues Using the right tactics
Callbox’s Multi-Channel Marketing Program and Marketing Automation Platform: Partnering for 33% Sales Increase in Sydney IP Services The Client Industry: Internet Protocol Services Location: Australia Headquarters: Australia Campaign Type: Appointment Setting Campaign Target Criteria Location: NSW, Australia Industries: Small to Medium Industries 10-500 employees 2 million annual revenue Decision Makers: Office Manager, Gen. Summary Established in 1998, the Client is an Australian-owned cloud, data centre and connectivity provider. The Challenge In 1999, the Client partnered with Optus to wholesale Internet Protocol (IP) Services to middle-tier ISPs and voice service providers in Queensland, and extended its market to Sydney in 2006. However, the following years saw the Sydney operation fall into a predicament. After some foresightful study, the Client took a backseat from the situation and decided to outsource their sales and marketing efforts with Callbox. The Solution Callbox and the Client were a match made in heaven. The Benefits But the best was yet to come… September 4, 2014 September 17, 2014 January 21, 2015
The Lead Generation Firm for IT | About ITSalesLeads ITSalesLeads is a privately-owned company established in 2004, specializing in appointment setting, lead generation, lead nurturing, and telemarketing business list building for IT products and services providers. Unlike other lead generation companies, our industry-focused and highly targeted market coverage ensure our clients access to top IT decision makers in the industry including IT Directors, Chief technology Officers, and Chief Information Officers, making us the most efficient IT lead generation services provider in the world. Our telemarketing lead generation strategy is built on a time-tested business model which is clearly differentiated and economically attractive. ITSalesLeads callers and lead quality analysts are highly experienced senior-level telemarketing professionals with intensive understanding of IT business drivers, problems, and enterprise buying decisions. Find out more.
150+ Software/Tech Marketing Stats to Help You Plan for 2018 Looking for solid stats to support your 2018 marketing plan? We’ve got you covered. Having ploughed through the mountain of software/tech marketing data available, we’ve compiled all the essential numbers in this free eBook. This eBook features over 150 data points hand-picked from more than 60 reputable whitepapers, slide-decks, industry reports, and other published materials. These stats cover recent trends, usage, strategies/tactics, benchmarks, budget/spending, and barriers/challenges tech marketers face. Plus, the eBook provides practical insights drawn from the numbers, taking each modern marketing component into account: Overall StrategyContent MarketingEmail MarketingSocial MediaOrganic and Paid Search Other Channels/Strategies Get the free eBook now and start beefing up your 2018 marketing plan.
Callbox and Software Leader Spell Success The Client The Client is a professional business software consulting firm based in Irvine, CA. They specialize in the Sage Software family of products – Sage MAS 90 and 200, Sage BusinessWorks, Sage CRM, and JobOps Job management software. The Client’s services include software selection, system design and implementation, user training and support, data conversion, and eCommerce/EDI/CRM consulting. The Challenge Considering the stiff competition and difficulty of marketing business software, it was crucial for the Client to double, even triple their sales and marketing efforts in order to find prospects. system changesystem upgrade or downgradesystem maintenanceadd-ons to current system The Client sought a partner to find these prospects, generate interest for the products and services and provide all necessary marketing support to achieve their goal. The Callbox Solution The Client turned to Callbox to rev up their sales efforts. The Results
How to qualify your VOIP Leads? What’s the difference between Instant coffee and filtered or brewed coffee? Yourcoffeestopblogspot.com says, instant coffee is pre brewed coffee ready to rehydrate with boiling water. It dissolves and is ready to drink with no residue. So which tastes better? Talklocal.com says, brewed coffee has a much stronger, deeper, and fresher taste. Like coffee, a VOIP lead can either be generated at an instant or filtered depending on the organization’s business need and requirement. Oracle stated that businesses have varied needs and may post different criteria for a qualified lead. What some marketers consider as a sales-ready lead may just be a mere inquiry for others. VOIP lead generation providers like Insideup.com bank on powerful platforms that streamline complex b2b marketing strategies by educating prospects with industry-specific online walkthroughs while progressively profiling leads as they interact online. Here are some insights on qualifying leads from Inc.com: This is true.
Callbox Pipeline CRM - Lead Management and Marketing Automation 2. Running your Lead Generation Program EMAIL: Lead Nurture Tool We use the powerful Lead Nurture Tool to launch your multi-channel, multi-step campaign to nurture your leads over a period of time, until they are ready to become customers. See how the Lead Nurture Tool works VOICE: SMART Calling SMART Calling is designed to get your Callbox Team to call your prospects at times when engagement and conversion rates are most optimal, leading to a higher percentage of success. Get the inside look on SMART Calling SOCIAL: Business Connections Callbox Pipeline’s social media feature allows your Callbox team to systematically scour the web for prospects whose profiles match those that are in your list and connect with them. CHAT: SalesChat 365 Callbox’s 24/7 live chat service for your business allows us to take sales-related inquiries, qualify them for you and even book them for appointments. This is how we make SalesChat 365 work Feed your curiosity – read about Remarketing here
How Bitcoin is Changing the Global Economy The term “bitcoin” is being thrown around so much that almost everyone has an idea of what it’s all about. Since it was first introduced in 2008 by the pseudonymous Satoshi Nakamoto, Bitcoin has steadily worked its way towards dominating every aspect of the online community. From buying phone credits to shopping for clothes online, there is no financial transaction that the cryptocurrency is not good for. This alone has contributed to the popularity of bitcoin as a monetary system that continues to go unregulated. In recent weeks, Bitcoin has experienced a surge in value as more and more people are cashing in to mine their own digital currencies. As of November 2017, bitcoin has at least grown to a whopping $11,000 in value spurned on by investments from people who are basically interested in gaining quick cash. For B2B managers and execs, bitcoin may seem like an attractive financial item to invest in. Related: Top 10 Tech Niches to Invest in for the Year (Salesforce)
Industry Insights: The 5 Types of Buyers You Meet in Cloud Selling The earliest known use of the term ‘Cloud’ to refer to off-premise computing and storage took place in a 1996 Compaq business plan. The document pretty much foresaw many of the things that would eventually make up early iterations of the Cloud. It accurately predicted how enterprise software would be replaced by web-based services and that users would access applications through the Internet, not on local machines — exactly a full decade before the official launch of AWS. Cloud Buyer 2.0 Now, over 20 years on, as the Cloud transitions into what many folks in the industry consider as ‘Cloud 2.0’, it resembles very little of what it looked like even just a few short years ago. The Cloud used to be all about agility, scalability, efficiency, and cost savings. Alongside these sweeping changes, cloud customers have evolved, too. This refocus has created a more diverse ecosystem of cloud buyers, with different customers having their own expectations and requirements. 1. 2. 3. 4. 5.
The Best Marketing Gimmicks for Internet Service Providers “We’ll give in to your Need for Speed” Would this do for an ISP marketing slogan? In today’s cutthroat internet business, ISPs need to act more proactively in creating the best marketing gimmicks that sell. Providing customers with a mere basic internet connection to be able to do standard web activities like accessing email accounts, browse or post on social networking sites or download files, are not enough to sustain business stability and continuous patronage. ISPs need to come up with something new all the time. Creative marketers never run out of ideas and one can do both hands and feet fingers count to name but which would be the best tactic to launch to the kind of market you serve. At this point, some friends would like to share some proven marketing tactics. NetEqualizer has tips to make ISP business more profitable: A customer base that you can handle If you’re a startup ISP, it is wise to initially maintain a decent number of customers of around 500. Easy payment schemes