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The Tech of Fashion: 10 Ways Technology Drives Tomorrow's Fashion

The Tech of Fashion: 10 Ways Technology Drives Tomorrow's Fashion
View in gallery Like any other art, the long-term trends in fashion are often driven by advancements in technology. New materials merge with the old and new needs drive innovation while fashion slowly evolves. Which of today’s trends are driving the wearables of tomorrow? Protection in Fashion: Armor and Information When we enter dangerous endeavors, from biking through the city to fighting fires, the clothes we wear can help keep us safe. Protection in Fashion Gallery Recycling in Fashion As fresh materials become harder to come by and/or less sustainable, the need to recycle existing fabrics becomes more important. Recycling in Fashion Gallery Kinetic Energy in Fashion When we walk, run or dance, our movement can be converted into electrical energy. Kinetic Energy in Fashion Gallery Solar Power Fashion Where a surface meets the sun, solar energy can be captured. Solar Power Fashion Gallery Environmentally Responsive Fashion Environmentally Responsive Fashion Gallery 3D Printed Fashion Related:  Tech - WearableThe Future

6 Technology Trends That Will Impact Fashion Industry You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Fashion Industry has transitioned to becoming digital-centric. Most retailers finally sailed through the first stage in ecommerce retailing by setting up visually appealing online versions of stores, integrating payment gateways and offering efficient delivery logistics. Over the next two years, there are several areas where technology will help ease online discovery and conversions. Technology will make it easy for consumers to go from inspiration to purchase. Technology will provide answers for questions like: Can I get real-time guidance on creating outfits from individual items? Work at the intersection of fashion, science and technology is leading to some very interesting possibilities. Here is what you need to look out for- 1. 2. Product returns are one of the issues online retailers are battling with. 3. 4. Wouldn’t it be nice if you could have a perfect digital stylist, monitoring your closet? 5. 6.

Fashion’s big brands follow the money to join the wearable tech revolution | Technology We’ve all been there. You rush out of the house to catch the train to work, elbow your way into a seat and immediately reach for your smartphone. But it isn’t there. Cue sense of panic as you contemplate a day (an hour!) It might sound like the stuff of sci-fi, but clothes that double up as smartphones aren’t as far away as you might think. From its studio in Shoreditch in east London, Rosella and her team have been fusing technology with clothing for a decade and have a reputation for coming up with some of the most innovative stuff. Britain – and London especially – has long been seen as a trendsetter in smart clothing. One big brand name that’s keen to talk about wearables is Ralph Lauren. “The technology has evolved to a point where it can now be synthesised with clothing. There will be outfits for our children that will tell us if they’re getting enough exercise, and jackets warning us if our blood pressure is too high. But why now?

5 Technology Trends Transforming the Fashion Industry | Launchmetrics The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead. Legendary businessman Peter Drucker famously said, ”Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” He’s right, which is why I’m not going to try to predict the future here. I am, however, going to energize your imagination with five trends that will help create that unpredictable future—trends that are taking shape right now, that Fashion GPS is tracking closely, and with which all of us in the fashion industry will need to grapple in the years ahead. 1. What it’s about: The most obvious examples of wearable technology today are Google Glass and a variety of smartwatches—but these are rudimentary first steps into the realm of wearable tech. 2. 4. 5.

Apple Watch finally unveiled News: Apple has finally launched its eagerly anticipated Apple Watch, with a square face, interchangeable straps, purely digital face and a sapphire screen (+ slideshow). "What we didn't do is take the iPhone, shrink the user interface and strap it on your wrist," said Tim Cook, speaking at Apple's annual conference in California where the company also launched the iPhone 6 and iPhone 6 Plus. "This product will redefine what people expect form this category. I am now proud to share it with you, it is the next chapter in Apple's story." As well as touch, the display senses force and can tell the difference between a tap and a press. "This provides instant access to a whole range of contextually specific controls," said senior vice president of design Jony Ive. Four lenses built into the back detect the wearer's pulse rate, allowing the device to be used as an activity monitor. New specially designed apps for the Apple Watch include a Fitness App and Workout App.

Melissa Coleman "Technology is going to turn the entire fashion industry inside out" Fashion and technology: the digital revolution presents the "biggest challenge for fashion brands" according to digital fashion pioneer Francis Bitonti who asks: "How will an industry where value is communicated by exclusivity and craft cope with this new space?" (+ interview) The fashion industry has been slow to adapt to new technologies, says Bitonti, who warned: "Fashion brands are going to have to adapt to this, which is going to mean a shift in core values for many brands." The New York-based designer initially trained as an architect but has recently focussed on applying advanced manufacturing techniques to fashion, jewellery and accessories, including a 3D-printed dress for Dita von Teese and a pair of 3D-printed shoes. "We want to redevelop everything from design methodology to material and form, to distribution and production," he said. Bitonti berated the mainstream fashion industry for not being quicker to embrace technology. We don't live in a time for concepts and drawings.

Top 6 Tech Trends in the Fashion Industry In the fashion industry, if you aren't moving forward, chances are you are falling behind. The world of fashion has the capacity to change faster than ever in the digital era, and those with an eye on what's happening right now and a feel for what's coming next are in a powerful position to gain a competitive advantage. Make no mistake, we still put our pants on one leg at a time. However, everything else about those pants -- from how they were produced and marketed, to the way we shop and purchase them -- is changing as a result of modern times. While it's impossible to say exactly where technology will take fashion in the coming months and years, we do know it pays for apparel manufacturers and retailers to remain in touch with what's cutting edge. If you are looking for ways your business might be impacted by technology, consider these six prominent tech trends in the fashion industry. 1. 2. What's next? 4. That's not even mentioning what's going on behind the scenes and in the crowd.

Apple poaches senior Gap marketer Apple has poached senior Gap marketer Marcela Aguilar as it prepares to launch its first wearable device, the Apple Watch. Video: The Apple Watch Aguilar, who will become director of global marketing communications, according to a report in AdAge, brings with her considerable fashion and beauty marketing experience that Apple will be hoping to draw on as it looks to present the Watch as a product with mass-market appeal. She joined Gap in 2011, first as its global senior director of content, before taking up the role of global senior director of marketing communications. Aguilar was one of the leading figures behind Gap’s current “dress normal” marketing push – a strapline that will be used in all future campaigns as the brand looks to bring more consistency to its communications. Her time at Gap coincided with a resurgence in sales through 2012 and 2013, but sales were down 5 per cent at stores open for more than a year in both the first and second quarters of this year.

"Technology is going to turn the entire fashion industry inside out" Fashion and technology: the digital revolution presents the "biggest challenge for fashion brands" according to digital fashion pioneer Francis Bitonti who asks: "How will an industry where value is communicated by exclusivity and craft cope with this new space?" (+ interview) The fashion industry has been slow to adapt to new technologies, says Bitonti, who warned: "Fashion brands are going to have to adapt to this, which is going to mean a shift in core values for many brands." The New York-based designer initially trained as an architect but has recently focussed on applying advanced manufacturing techniques to fashion, jewellery and accessories, including a 3D-printed dress for Dita von Teese and a pair of 3D-printed shoes. "We want to redevelop everything from design methodology to material and form, to distribution and production," he said. Bitonti berated the mainstream fashion industry for not being quicker to embrace technology. We don't live in a time for concepts and drawings.

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