The Tech of Fashion: 10 Ways Technology Drives Tomorrow's Fashion

Apple Watch finally unveiled News: Apple has finally launched its eagerly anticipated Apple Watch, with a square face, interchangeable straps, purely digital face and a sapphire screen (+ slideshow). "What we didn't do is take the iPhone, shrink the user interface and strap it on your wrist," said Tim Cook, speaking at Apple's annual conference in California where the company also launched the iPhone 6 and iPhone 6 Plus. "This product will redefine what people expect form this category. As well as touch, the display senses force and can tell the difference between a tap and a press. Four lenses built into the back detect the wearer's pulse rate, allowing the device to be used as an activity monitor. New specially designed apps for the Apple Watch include a Fitness App and Workout App. The company had designed three collections of the Apple Watch. The standard Apple Watch has a case made from a custom stainless steel alloy. A smaller watch with matching straps has also been designed for children and dainty wrists.

Apple poaches senior Gap marketer Apple has poached senior Gap marketer Marcela Aguilar as it prepares to launch its first wearable device, the Apple Watch. Video: The Apple Watch Aguilar, who will become director of global marketing communications, according to a report in AdAge, brings with her considerable fashion and beauty marketing experience that Apple will be hoping to draw on as it looks to present the Watch as a product with mass-market appeal. She joined Gap in 2011, first as its global senior director of content, before taking up the role of global senior director of marketing communications. Aguilar was one of the leading figures behind Gap’s current “dress normal” marketing push – a strapline that will be used in all future campaigns as the brand looks to bring more consistency to its communications. Her time at Gap coincided with a resurgence in sales through 2012 and 2013, but sales were down 5 per cent at stores open for more than a year in both the first and second quarters of this year.

City Systems It would be far easier and would require less energy to build new, efficient cities than to attempt to update and solve the problems of the old ones. The Venus Project proposes a Research City that would use the most sophisticated available resources and construction techniques. Its geometrically elegant and efficient circular arrangement will be surrounded by, and incorporated into the city design, parks and lovely gardens. This city will be designed to operate with the minimum expenditure of energy using the cleanest technology available, which will be in harmony with nature to obtain the highest possible standard of living for everyone. This system facilitates efficient transportation for city residents, eliminating the need for automobiles. All the facilities are available to everyone without cost in a resource based economy. With an opportunity for constant growth and achievement people could have the time and freedom to choose the lifestyle they find most fulfilling.