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MIT Sloan Management Review - The New Business of Innovation

MIT Sloan Management Review - The New Business of Innovation
Recapturing Monozukuri in Toyota’s Manufacturing Ethos Featured Articles advertisement The High Price of Customer Satisfaction Timothy Keiningham et al. Misguided attempts to improve satisfaction can damage a company’s financial health.

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9 Types of Brand Community - A New Model In looking at over 50 types of brand communities, I've been able to dissect and classify them into 9 different buckets that make sense. I could have segmented them by core purpose (innovation, evangelism, distribution, insight, user generated content, decision-making, employee-rallying, customization), but the segmentation would become meaningless given how many different purposes exist for brand communities, oftentimes found all in the some of the better communities. Instead, two defining characteristics of a brand community are:1) Exclusivity - how private or public is the access granted to members/prospects within the community2) Depth of Involvement - what is the scope of the collaboration being asked or commitment being requiredAll forms can be valuable depending on the brand. So the 9 Types of Brand Communities resulting are: Low Exclusivity1) Fan Club - Wd-40 (low involvement)2) Brand Forums - Intuit Quickbooks (mid involvement)3) Brand Network - Jones Soda (high involvement)

Strategic energy management Energy management is the use of technology to improve the energy performance of an organisation. To be fully effective it needs to be an integral part of an organisation's wider management processes - and any corporate social responsibility (CSR) policy. The management of energy is often neglected, even though there is considerable potential to save energy and reduce costs.

We’re All In This Together: the Power of Brand Communities In the last piece I tried to make an argument that brands should focus on the development of social capital rather than trying to slavishly report the sustainability endeavours of their corporate guardians. And I went on to argue that social capital manifests itself in rich, diverse and dynamic communities - including brand communities. Through creating, supporting and enriching communities around themselves, brands can help their constituents surface the issues, challenges and solutions that are relevant and timely in that community. In other words, community has the power to be a more natural, dynamic and enduring way of finding solutions to the challenges we face.

Starting over: Coining a new dollar - tech - 01 April 2011 Exotic dancers and traditionalists may come to miss it, but the iconic US dollar bill is ripe for replacement - with a coin. Scrapping the paper dollar would do more than prevent a frustrating time at the vending machine. It would also be more cost-effective: US dollar notes drop out of circulation within around two years due to wear and tear, but coins last decades. Although dollar coins made of a copper alloy do circulate in the US, they are not widely used. Journal International Journal of Strategic Management® IJSM front cover ISSN: 1555-2411 Call Number: HD30.28 I553 Managing Editor(s) Dr. Thorhallur Gudlaugsson, University of Iceland, Iceland Dr. Sutana Boonlua, Mahasarakham Business School, Mahasarakham University, Thailand View IJSM Abstracts

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty Executive SummaryBrand communities have been touted as means to increase customer loyalty and enhance sales. As a result, more companies are dedicating marketing resources to encourage customers to join and participate in such communities. However, there is a lack of research that directly connects brand community membership to actual purchase behavior. In this study, the authors examine the various ways brand community membership can influence the likelihood that customers will adopt a new product.

Why Americans Can't Save Money - Room for Debate Ed Nacional For a short time, Americans seemed to be born-again savers. In the second quarter of 2009, in the depths of the Great Recession, households put away 7 percent of disposable income, compared with under 2 percent in the third quarter of 2007. Yet the savings rate is falling again, down to 5.3 percent in December. According to a Harris Poll released last week, 27 percent of Americans have no personal savings and 34 percent have no retirement savings, an increase from over a year ago. At the same time, people are spending more.

Moving from Strategic Planning to Storytelling - Roger Martin by Roger Martin | 12:21 PM June 1, 2010 Corporate strategists often struggle with strategic options. First, there’s a lot of worrying about what they have to come up with to make the proposed option credible: they spend hours on SWOT analyses and spreadsheets, which gives them reasons to kill their ideas at worst and can slow down the process of coming up with ideas at best. Then there’s the existential angst: is my option kind of silly and I will be laughed at for offering it up?

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