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Car Sharing, an alternative to car rental and car ownership Zipcar Tourist Information Centre, Momchilovtsi, Bulgaria - Ecotourism Ecotourism Ecotourism is: "Responsible travel to natural areas that conserves the environment and improves the well-being of local people." Ecotourism is about uniting conservation, communities, and sustainable travel. This means that those who implement and participate in ecotourism activities should comply with the following ecotourism principles: minimize impact build environmental and cultural awareness and respect provide positive experiences for both visitors and hosts provide direct financial benefits for conservation provide financial benefits and empowerment for local people raise sensitivity to host countries' political, environmental, and social clima Momchilovtsi was one of the first villages in the Bulgaria to achieve "village tourism" by producing home made products and to encourage the tourist to take part in the making of the products These products were then sampled and tasted whilst socialising and enjoying a meal together in a leisurely gathering jam yogurt