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Klout c’est quoi exactement, et à quoi ça sert ?

Klout c’est quoi exactement, et à quoi ça sert ?
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Marketers Follow Users to More Social Sites Social media sites beyond Facebook, Twitter and LinkedIn are seeing significant boosts in usage, both in the US and elsewhere in the world. And where users go, marketers will follow. Research from social marketing software firm Awareness Inc. indicates US marketers plan to do just that this year. The December 2011 survey found that the leading area for new social media marketing investments in 2012 would be increasing marketer presence across platforms, cited by 70% of respondents. For some marketers, that will mean a new presence on Facebook, Twitter or LinkedIn. While the vast majority of US marketers already use these sites for marketing, some laggards plan to join them there this year. But smaller social sites with less current marketer usage will benefit even more. By number of marketers, blogs will be the greatest beneficiary of new efforts, with 28% of respondents saying they were not currently using them but would this year.

Find Everyone You Can’t Google Or Facebook With YC’s Ark People Search Google and Facebook can’t help you find which of your friends are single, or live in New York and like Radiohead, but Ark can. Today Y Combinator-backed Ark.com sails into private beta in hopes of becoming the best place on the web to do people searches. With a variety of layer-able filters, Ark lets you search through public profiles and the private data of your friends across Facebook, Google, LinkedIn and other networks. Ark could pull searches away from Google and Facebook, disrupt dedicated sites like Classmates.com, and give us a better way to find people than broadcasting “Who do I know here that does this?” At first it seems absolutely ridiculous that Facebook and Google fail so hard at people search, but it comes down to politics. Rather than first typing someone’s name, Ark gives you a selection of filters to whittle down the web’s population. Search results each show a ton of info so you don’t have to dig into each to find the right person.

Comment créer d’excellents liens pour son référencement ? Florida State University classe en utilisant Klout pour déterminer les notes des étudiants By Todd Bacile, Florida State University “Thirty-five” was the answer to the following question posed to a marketing agency’s hiring manager: “What is the minimum Klout score a college student can have and still be considered for an internship at your firm?” I immediately went into a state of shock — Shock that Klout has gone mainstream so quickly, and shock because my digital marketing student’s Klout scores typically range from 15 to 25. As an instructor, I had to ask myself: “Am I doing everything I could to prepare my students for the real world workplace?” Most people seem to either love or hate Klout, so the notion of assigning a portion of a student’s grade to their respective Klout score may cause some to react … what’s a good word to use here … fretfully. Klout matters to employers And here is an inescapable fact. This class project familiarizes students with Klout by having them engage with others via Facebook, Twitter, LinkedIn, and blogs. A plan to model social media engagement

7 Ways to Learn to Code Right Now for Free Learning to code is one of the most powerful and satisfying things you can ever do. If you’re a designer, learning to code can help you understand what you’re creating for, and if you’re looking to build a startup from scratch, being a technical founder can make things exponentially easier for you. No matter why you want learn, the only thing you really need is curiosity. But if you’re just starting out as a novice and don’t know where to begin, here’s a list of 7 ways to start learning how to code right now for free: 1. Processing is an open source programming language and environment for people who want to create images, animations, and interactions. ➤ Processing (Reference, Tutorials, Wiki, Forum, Inspiration) 2. Codecademy bills itself as “the easiest way to learn how to code,” and thanks to this startup, learning to code online has never been so accessible. ➤ Codecademy 3. Bloc, a new educational startup, makes it easy for you to start writing in Ruby. ➤ Bloc 4. ➤ Meetup, Hackathons 5.

Sean Parker And Shawn Fanning’s New Social Video Startup Airtime Staffs Up For Launch A few weeks ago at SXSW, Sean Parker and Shawn Fanning briefly mentioned — during a talk about another company they co-founded, Napster — that they were working on a new social video startup called Airtime. Now it looks like the company is gearing up for launch. Airtime now has a website and a Facebook sign-up button for early access. The jobs listed on the homepage are all engineering positions — yet one more testament, if one was needed, of the big drive right now to look for good technical talent (and, as some believe, the lack of it on the ground). “Our small team shares a passion for using the latest video technology to bring people together,” the company writes. Is the illustration on the homepage, designed by employee Shyama Golden, a clue? Perhaps some kind of mass, user-generated kind of broadcasting network where people vote on the quality of the content?

Mesurer le partage d’un lien sur Twitter en 9 outils Si Twitter permet le Re-Tweet, c’est que cet usage fait partie intégrante du succès de la plateforme aux gazouillis : (re)diffusé un tweet à ses followers pour en montrer l’importance, faire passer un message, diffuser une info, etc. Et que l’on soit blogueur ou professionnel du web il est toujours intéressant d’évaluer si le lien hypertexte pointant vers un contenu à été repris massivement… ou pas. Voici 9 outils qui vous permettront de suivre et évaluer le volume de partage d’un lien sur Twitter. Petit article pour vous faire part de quelques outils qui paraissent efficaces pour analyser l’impact d’un tweet, et surtout son partage (ou non) entre utilisateurs. Pas question non plus de faire l’apologie du chiffre, et de dire que « 500 retweets, c’est le top », mais juste de vous permettre d’observer Qui (et c’est le plus important) re-tweet vos liens (et pas vos tweets purement textuels). Backtweets Backtweets est sûrement l’un des outils de “tracking” d’URL le plus efficace. Topsy

Klout met à jour son application iPhone Le 25 avril dernier, Klout lançait son application iPhone. Après un peu moins de deux mois d’existence, l’application continue de s’étoffer de nouvelles fonctionnalités avec une version 1.5 disponible depuis le 11 juin dernier. Vous connaissez Klout ? C’est un service actuellement en BETA qui permet de « mesurer » son influence sur les réseaux sociaux. Un baromètre de l’influence ? Klout ne laisse généralement pas indifférent. En fait, Klout se base sur une analyse de votre présence et de votre activité sur les réseaux sociaux pour vous attribuer une note, puis se base sur l’analyse de ce que vous dites et les retours d’autres utilisateurs pour identifier les sujets sur lesquels vous êtes influent. En utilisant Klout, vous avez la possibilité de recevoir (et de donner) des +K à d’autres utilisateurs à propos de sujets bien précis sur lesquels ils vous ont influencé. C’est simple, et assez ludique en fait. Utiliser Klout sur iPhone L’application s’installe depuis l’Appstore.

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