New Tactics in Human Rights LIMITE - agence de communication responsable | LIMITE – agence de communication responsable De la neige, des sapins, du cliché et de l’humour, de l’émotion et du rire, voici le best-of des campagnes spécial Noël 2015 qui ont marqué LIMITri. Bonnes fêtes de fin d’année ! Lire la suite Fin de nos interviews COP21 aujourd’hui avec Yonnel Poivre-Le Lohé, consultant en communication responsable. Avec son interview et toutes celles que nous avons souhaité vous faire partager, nous espérons avoir réussi à vous faire vivre la COP21 côté com’. Qu’est ce que la com’ peut faire pour lutter contre le dérèglement climatique ? « Si la communication pouvait permettre aux gens de savoir ce qui est et ce qui n’est pas, ça serait déjà remettre les choses à leur place » Pour découvrir la réponse complète : Audio Player Lire la suite De la créativité, de l’émotion, du rire et des campagnes astucieuses pour se réchauffer dans les 5 liens de la semaine. Avant dernier rendez-vous de nos entretiens avec Laurence Veyne, directrice de la communication de Greenpeace France. Lire la suite Lire la suite
Can I Get Some Sustainability With That Shake? This week, the U.S. Environmental Protection Agency issued Energy Star ratings for large vat commercial fryers. These appliances are used by high-volume dining establishments — like fast food chains, institutional cafeterias and full-service restaurants— to make french fries, hush puppies and anything else Paula Deen would promote, in bulk. Encouraging the industry to upgrade to more energy-efficient fryers could help reduce the overall environmental (if not health) impact of kitchens in the U.S. catering to the collective appetite for fried foods, an appetite that seems pervasive, and permanent here. One Texan cook, Mark Zable, has even invented a method to make deep-fried beer. According to a press statement and calculations by the EPA: ” If every large vat fryer in the [country] met the new Energy Star requirements, energy cost savings would increase approximately $81 million per year and reduce annual greenhouse gas emissions equivalent to the emissions from nearly 95,000 cars.”
GPS bracelet uses social media to protect Civil Rights Activists The Civil Rights Defenders have issued their first batch of GPS bracelets that will alert the CRDs' headquarters, other nearby activists, and the entirety of the CRDs' social media following if the bracelet's owner is ever kidnapped. The first 5 bracelets were issued from April 2nd through April 5th during the Civil Rights Defenders' conference, Defenders' Days. The CRD plans on issuing 55 of these bracelets over the next year and a half. The bracelets are described as a personal alarm, and the product is called the "Natalia Project". It was named after Natalia Estemirova, a human rights defender who, in 2009, was murdered within 24 hours of being kidnapped. The GPS bracelet can be activated manually, or if an attacker forcefully removes it from the activist's wrist. The Civil Rights Defenders state that these bracelets could potentially alert hundreds of thousands of people instantly.
Social media consulting for nonprofits | Socialbrite Bianca Jagger Human Rights Foundation Appeals For The Immediate Release of Ai Weiwei Mr. Michael kigozi, Uganda Jul 17, 00:04 Am an activist too...ready to fight for civil liberties send a green star Dr. Jun 24, 10:02 Freedom for one makes us all freer. send a green star Name not displayed, China Jun 05, 20:06 Name not displayed, United Kingdom May 26, 06:53 Ms. May 25, 09:25 One of the oldest cultures. send a green star Mr. May 22, 05:58 Why was he detained by “who” in his homeland? send a green star Hedda Waldenstrom, Sweden Apr 29, 13:40 For the love of your own souls, respect the human rights of Ai Weiwei send a green star Name not displayed, NY Apr 26, 18:08 Ms. Apr 23, 11:40 Ai Weiwei is entitled to his fundamental human rights. send a green star Renato Pereira, Portugal Apr 11, 11:47 China should be grateful to this artist. send a green star Name not displayed, OR Mar 30, 18:23 someone killed one of my dogs years ago and nothing happened.... this is so wrong and if they arent charged for this horrible crime.....whats to stop someone else from doing the same thing Marc Schlabbers, Germany Ms.
SocialButterfly optimus L’Association Valentin Haüy ( œuvre depuis sa création en 1889, pour que les aveugles et les malvoyants puissent « vivre tout simplement ». L’association souffre d’un déficit de notoriété grand public et d’implication à la cause défendue. En effet, le grand public (voyant) n’a pas forcément conscience des difficultés rencontrées par les aveugles et malvoyants, et surtout des solutions que peut apporter une structure comme l’Association Valentin Haüy. A travers le film « Les Victoires », l’Association Valentin Haüy et Optimus évoquent avec simplicité des gestes banals, ordinaires pour des voyants, qui représentent de véritables victoires pour les aveugles et les malvoyants. Réalisé à partir d’un casting de volontaires, le film met en scène des femmes et des hommes réellement aveugles ou très malvoyants sous forme de témoignages des gestes du quotidien.
Never Be Left Out Inclusion is the secret sauce of social media. It’s one of the biggest opportunities. We can fill that sense of a need to belong. Social media allows for this. Before you get all “gee whiz” about that, or think that it’s something too touchy-feely, realize that what humans want more than most things is validation. But advertising and marketing quite often leaves people feeling left out. Invite Them In Your community is a gift. Think about it: would you rather 10,000 dispassionate people swing by, and maybe 50 make a purchase, or would you rather 300 really loyal people stick around, buy from you when the products make sense, and tell their friends how they’re part of something? Really think about that for a moment. Part of Something These tools like Facebook aren’t places to put your coupons and your deals. It’s fascinating how many businesses pay for customer opinion surveys but don’t listen to the free opinions given via the social web. Keep The Fires Warm Help others stay included.
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