Should You Outsource Your Lead Generation Campaign? Face it, you just cannot do everything on your own. There is a limit to what the human body can take. Besides, no one has ever succeeded (physically) in being at two places at the same time. 5 Steps to Future-Proof Your Go-to Market Strategy for Cloud Services Here’s a number to think about: $1 trillion. That’s the amount of IT spending Gartner says the shift to the cloud will disrupt by 2020. Whether you’re launching your first cloud solution or expanding an existing cloud services portfolio, it’s vital that you nail down your go-to market (GTM) strategy well before the planned rollout. A GTM plan acts as your road map for taking a (small) bite out of the huge cloud services market.
Benefits and advantages of Data Cleansing Techniques Data cleansing is the process of recognizing mistaken or unethical data from a database. The process is mainly used in databases where improper, unfinished, inaccurate or irrelevant part of the data is identified and then altered, replaced or deleted. Business enterprises largely depend on data whether it is the honesty of customers’ addresses or ensuring accurate invoices are emailed or posted to the recipients. 5 Ways to Find the Right Buyers for your ERP Software March 12, 2015/0 Comments/in IT Lead Generation /by Barbara Mckinney In the IT industry, when selling enterprise resource planning or ERP software, you will need to focus your time and energy on marketing your product’s features to the right people. However, attracting the right buyers poses as much a challenge as providing sales with high quality B2B leads. This is usually reflected by how difficult it is to know what buyers want. In order to find ERP leads, you will need to understand a few simple things first before starting your IT lead generation campaign.
7 Tools to Automate Your Marketing Tasks (Without Blowing Your Budget) August 1, 2016 5 min read Opinions expressed by Entrepreneur contributors are their own. These days, marketing is as much a science as an art. The marketing landscape has become increasingly more complex, producing whole platforms and tools that help automate marketing and marketing tasks -- from email and content marketing and promotion to entire campaigns. Related: 10 Marketing Automation Hacks All Businesses Should Be Using According to G2 Crowd, there are more than 30 enterprise-level marketing-automation platforms to choose from, assuming you have lots of cash to spend.
Conversion Rate Optimization: Why Your Website Needs It? Take it from us, conversion rate optimization is not a digital marketing buzzword, and it’s probably an excellent time that we should start focusing a lot of our efforts around it. For some reason, there are times where we forget about CRO in favor of other optimizations. However, there is a lot that we can do today to improve our conversion rates. In this article, we will be exploring the different ways that we can improve our conversion rate optimization on our web properties and how we can get improved conversions by merely understanding CRO. What is Conversion Rate Optimization?
Social Media Promotion - 11 Effective Ways to Boost Your Content You’ve spent hours researching, analyzing, and finally creating compelling content to help you reach your content marketing objectives. And like book authors, you need to spend as much, if not more time promoting your content as writing it. Where better to promote your content than where we spend more than 25 percent of our online time: social media. According to Experian, 80 percent of marketers are already promoting their content in social media–but are they doing it effectively? Before we get deep into social media tactics, ensure you’re planning out your content—and social media updates—on an editorial content calendar.
Case Study: Callbox and Software Leader Spell Success The Client The Client is a professional business software consulting firm based in Irvine, CA. They specialize in the Sage Software family of products – Sage MAS 90 and 200, Sage BusinessWorks, Sage CRM, and JobOps Job management software. The Client helps businesses increase productivity and profitability through the application of integrated accounting, distribution and management software. Their reporting tools allow users to quickly and easily extract, analyze and professionally present business information. The Client’s services include software selection, system design and implementation, user training and support, data conversion, and eCommerce/EDI/CRM consulting.
4 Goal-Specific Ways to Measure Influencer Marketing ROI It’s hard to believe now, but two years ago, “influencer marketing” barely registered on Google Trends, receiving just six percent of the interest it does today. When we launched Shopping Links, an influencer marketing platform connecting fashion and lifestyle bloggers and leading international brands, many marketers didn’t know the term. The only way for brands and influential bloggers to connect was through expensive social media agencies, which offered little in the way of reporting.
Google Duplex and What It Means for Marketers Nothing scares conspiracy theorists more than an upcoming AI revolution. Well, that and lizard people of course. But as things go right now, companies are beginning to take notice of the benefits of automating core business functions. B2B marketers are already using marketing automation and AI-based CRM for their campaigns, and businesses have noted positive effects to their bottom lines using these technologies. Apparently, there’s no stopping the AI revolution, at least when it comes down to doing business. Conversations to Conversions: A Rundown of the Top Email Writing Tips According to numbers by Ascend2, at least 82% of B2B and B2C companies are handling email marketing campaigns. And there are several reasons for this. For one, email continues to be an effective means of communicating a brand’s products and services owing to how well it can educate and ultimately convince prospects to make a purchase.
Boost your Conversion Rates Using these 5 Landing Page Tips Low conversions can mean that certain aspects in your landing page failed to stoke interest. In this case, you will need to improve these aspects by the doing the following tips taken from Business2Community.com: Create Landing Pages For The Different Stages Of The Sales Cycle The same offers and content won’t be relevant to all your leads. B2B Leads : The Marketing Way: Pro Tip in Lead Scoring: Stop Doing it Wrong Any marketing campaign is effective as long as it generates the right kind of B2B sales leads. Quality is the underlying principle in a lead generation program. And better revenue generation is impossible if your sales pipeline is filled with disinterested leads, entailing a waste of time and money. Hence, an improved lead scoring system should always be considered. With one in place and implemented with marketing automation software, a business is able to pursue only high-value sales opportunities. However, some marketers are not getting it right with their lead scoring.