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Top 5 Sales Blind Spots in the IT and Software Industry “Is your sales process be considered an asset or a liability when it comes to closing deals? Most of the time, it’s easier to see the blind spots of others than our own. In sales, ignorance is a disadvantage. In order to become effective in sales, you must learn to recognize the things you don’t know in your sales process instead of focusing on your competitors and see the reality with an objective eye. According to Apttus and Adobe 2014 Sales Survey, many organizations are unaware that their processes are lengthening sales cycles and bleeding top – line revenue. When we say blind spots, we’re not only talking about Sales Reps. Here are some of the biggest blind spots of CEOs and Sales Managers in IT and Software Industry. #1: “We hire professional and experienced sales reps, so we can save money on training.” IT and Software industry have their own language. #2: “We have good relationship with our clients.” Good job! #3: “Salespeople are motivated by money.” Over or Under-Selling Solution…
How to Nurture an Effective B2B Appointment Setting Team Any organization owes its success to cooperation. And no doubt a good B2B appointment setting campaign is bound to reap as many lead conversions as it can when its Sales and Marketing work harmoniously together, even in lead generation. But enough about cooperation. Real achievements are influenced in part by the people behind these departments. Competency and professionalism are no less important than teamwork. When your goals are anchored on following up on qualified B2B leads, you might as well take crucial measures to improve your team’s performance. Here’s how you can create an appointment setting dream team. Prepare a call guide. A scheduled appointment serves as a thin blanket separating B2B leads from a purchase. Build tolerance. Typical in the B2B world is rejection. Profile your targets. Of course, before any appointment is set, a thorough knowledge of your prospects is as good as effective communication skills. Be consistent with your message.
Blogging Tips to Generate More IT Leads | ITSalesLeads Technology companies are intensifying their marketing campaigns this year, with a large spike in budget allocations for social media being a testament. According to Salesforce’s 2015 State of Marketing, at least 70% of B2B and B2C entrepreneurs (including those from the IT industry) will increase their spending for social media advertising. Blogging is many such social tools that have a considerable influence over effective IT lead generation. Aside from leveling up social media campaign expenses, there is also a need to harness several other ways to enhance blogging for lead generation and appointment setting. We will notice that these tips are more about creating compelling content for potential customers, but they also contain other important wisdom in the effective capture of IT leads. Make your design nifty yet simple. Diversify your content. Offer an effective CTA. Make them jump. Keep yourself visible. Outsource your lead generation process and get qualified IT leads.
How to Grow your Business in 2018 through Lead Generation B2B marketers at present only what one thing right now and that is to increase their profit margins for the year. Besides, what B2B enterprise doesn’t want to achieve better revenue numbers? As marketing spending continues to grow and impact the way the industry does business, companies across sectors such as financial services and healthcare should always opt to focus on securing more opportunities and expand their reach to get a bigger share of the pie. One thing’s for sure, there are a lot of figures showing the uptrends that are happening in the world of B2B. For instance, The Content Marketing Institute has released its “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” that provides for a great wealth of numbers indicating the paths companies should go for the year. Related: Taking Trends into Account: A Guide for Generating Quality IT Leads in Australia What could we possibly get from these numbers? Related: A Short Marketing Guide for Australian States
Blogging for IT Leads: Top Ways to Drive New Clients | ITSalesLeads Solutions providers for IT institutions will get the most out of blogging. Not only because it is a fad among B2B companies wanting to identify, locate and sell to their target clients. Engaging one’s audience via blogging platforms such as WordPress also brings added benefits to the high quality IT leads it secures. Aaron Orendorff for the Content Marketing Institute wrote that blogging: Builds trust – Over and above TV advertisements, search-engine ads, and online banner ads, information in blogs is trusted by a whopping 81% of consumers. Improves your SEO – Companies that blog receive 97% more inbound links and 434% more indexed pages than a company without a blog. Boosts your traffic – Building a base of 21 to 54 articles boosts traffic by an estimated 30%. Generates leads – B2B bloggers generate 67% more leads over their non-blogging counterparts. Closes sales – 82% of companies that blog daily acquired a customer using their blogs, as opposed to 57% of marketers who blog only monthly.
How To Manage(and Convert) Your Inbound Leads More than 6,200 marketing experts from 99 countries coming from various industries, company sizes, and seniority or rank levels have spoken on the current state of Inbound this 2018. See what they have to say on this report from Hubspot. 69% of the respondents prioritize converting leads to customers, 54% aims to grow website traffic, 44% wants to increase revenue derived from existing customers, 42% would like to prove the ROI of marketing activities, 37% target sales enablement and 29% would want to reduce the cost of contact acquisition. Here’s more, another study vouched on the strength of inbound: inbound marketers believe in their efforts more than outbound marketers with 68% inbound marketers and only 48% of outbound marketers claim their marketing efforts to be ‘effective’, 46% reported inbound marketing gave higher ROI, and only 12% reported for outbound. Related: Inbound and Outbound Marketing: Match Made in Heaven Utilizing The Right Tool Lead Response Time Profiling The Prospect
IT Business List for Marketing | ITSalesLeads Finding IT sales leads, cracking new accounts, and creating new business opportunities have never been easier with us. We provide leverage to telemarketing campaigns by generating high quality business lists for IT and software companies. Our services are focused on the IT industry alone, making us the most efficient IT sales lead generation channel you can find. While most general business contact databases have sparse coverage of IT executives, our leads are highly targeted and carefully screened to pass strategically-defined lead qualification standards. We generate IT sales leads and deliver corporate prospect contact lists with the following field records. company namecompany profileprospect’s contact information (name, phone number, title, etc.)address (city, state, zip)website informationemail address
The Solar Leads Life Cycle [INFOGRAPHIC] More and more households and businesses are considering solar adaptation. So how does solar lead generation company reach out and nurture solar prospects towards a sale? Here’s a step by step guide on how solar lead generation works. Transcript: Here’s a step by step guide on how solar lead generation works. A potential solar customer searched for a promising low-cost solar power either through google search, social media pages or other online marketing channels. He is transferred to a landing page— an attractive-looking web page with information about the solar products and services offered. Related: What it Takes to be an Effective Solar Lead Generation Experts Information of prospect was passed on to the sales team for pre-qualification. The sales team contacts the prospect to pre-qualify. Does he own his home? Related: Power Up Solar Marketing with Outsourced Lead Gen Services The sales team will identify and tag the lead as: Accept. – Lead is not qualified Dial +61 2 9037 2248
Using IT Telemarketing for Generating Disaster Recovery Sales Leads Accidents still happen, regardless of how cautious we are when it comes to protecting our important and sensitive business data; computer and server shut downs can still take place either due to natural causes or man-made mishandling. And to prevent these accidents, most organizations are prudent regarding data security and employ business continuity solutions to maintain their transactions and dealings in full gear even in adverse situations. Securing and backing up business information are vital and numerous firms and corporations are conducting disaster recovery programs in order to get ready and be equipped for any likely computer or server shutdown as the effect of any untoward incident. Nevertheless, faced with tougher competition globally in the technology industry, plenty of Information Technology-based businesses and service providers are experiencing the challenges of creating sales leads for disaster recovery solutions provider.
Sample Scripts for Telemarketers INFORMATION TECHNOLOGY Here’s what’s in store for you this September! Subscribe to our newsletter and get your Sample Telemarketing Script for FREE! Scripts are used as guide for telemarketers to deliver the right message to their prospects. Our sample scripts for the IT Industry are ready-to-use templates with sample call flow for different situations - from your first encounter with the Gatekeeper until your call is transferred to the right person within their organization. Scripts included are: Appointment Setting Script Call-to-Invite Script Data Profiling Script Boost your sales team’s confidence when talking to your prospects using the rebuttals for some of the most common objections that you can will encounter during your call. Generate leads and close deals, fast! Sign up now and get the scripts delivered straight into your inbox. More perks to look forward to next month… Sample Email Templates: