Simon Sinek en conférence TED donne un conseil qui transformera votre manière de communiquer. | Proactive Activity Voici une des meilleures vidéos sur la communication et le leadership issues des fameuses conférences TED . Simon Sinek auteur du livre « Start With Why » nous explique en quelques minutes le « Cercle d’or », un conseil simple à appliquer et extrêmement efficace qui bouscule les idées reçues sur notre manière de voir la communication et le leadership de ceux qui connaissent de grandes réussites. Sinek illustre sa présentation 4 exemples (Apple, Martin Luther King, les frères Wright et Tivo) qui au départ n’ont pas grand chose en commun avec brio et nous montre ce qui est essentiel pour avoir une communication inspirante . Vous y apprendrez aussi la loi de diffusion de l’innovation avec l’exemple d’Apple. Vous avez trouvé cet article intéressant? Si vous avez apprécié cet article, c’est qu’il est peut être utile à vos amis et vos contacts sur les réseaux sociaux. Merci d’avance pour le partage et à la semaine prochaine pour un nouvel article. Named Suivre l’actualité du blog.
29 Ways to Collect Email Addresses for Your Business Looking for ways to grow your list of newsletter subscribers? There are a ton of ways to get people to sign up for your weekly or monthly email marketing campaigns. I’ve put together a list for you to read, so you have heaps of options for growing your list. Include a link to your newsletter sign up form in the main navigation bar of your website and/or blog. (Or better yet, include a sign up form in the main navigation bar).Create a “sign up” call to action on your Facebook business page.Create enticing visuals encouraging people to sign up for your list, and post them on social media channels (especially Facebook, Twitter, Instagram, and LinkedIn).Attend or exhibit at a trade show or networking event and bring a newsletter email sign up clipboard or book. If you’re tech savvy, bring an iPad or mobile device with you. Bonus: Optimize your site for appropriate SEO keywords, and ensure your business is on appropriate online listings. Have any additional ideas? © 2016, Janine Popick.
Musicovery Getting Real About Your Social Media Marketing Plan - Content First! Everybody talks about social media as the new Holy Grail of marketing. The fact is that results have been pretty mixed. Relative to the amount of hot air, the hard dollar results are unimpressive. Consider the size and diversity of the social media market. The answer, in a word, and it only needs one, is: Content. This isn’t TV or print marketing. Why is content so vital? Long ago, Claude Hopkins, revered as the father of modern advertising, already knew one fundamental law of the trade which has never changed: Try to sell something to people, and they run away. He was also the person first to put into words another fundamental principle: If your advertising content gives people something of value, the content is as good as a sales pitch. One of the most irritating statements in online marketing at the moment is that “Content is king”. There’s now a new principle involved: People gravitate to their areas of need online. Planning your content basics Content really is king.
Journalists, Online PR & Link Building “Vision is the art of seeing what is invisible to others.” Jonathan Swift Opportunities for great free publicity and inbound links are all around us. They arise every day from a host of newspapers, magazines, blogs and online news sites… but we just don’t see them. Often we don’t see them because we don’t look. Our brains work on autopilot most of the time. But once you start to look for something, you see it everywhere. Several years ago, I was featured in the New York Times – and the feature gave a live link to my site. Afterwards, I wondered how many other small businesses had been featured in the New York Times and whether they too had a link to their site. I started looking for other examples of how link building and online public relations could work together. In this article, I’d like to outline 10 reasons why a journalist would write about your website, and I want to give you real examples that will inspire you to try the same. An important online PR tip 1. 2. 3. 4. 5. 6. 7. 8. 9.
WAVE - Web Accessibility Evaluation Tool How to Start a Small Business | Inc.com's Start-up Guide Writing a Business Plan, Section by Section Are you starting a business? Advice for small businesses on what it takes to create a solid business plan, including forming an outline, forecasting credible financial information, and establishing a marketing strategy. Business Plans by the Numbers When writing a business plan, here's how to run the numbers that matter without getting hung-up on those that don't. How to Choose the Right Legal Structure S Corp, C Corp, or LLC? How to Set Up a Website Want to create a terrific website without spending a fortune? How to Pitch Angel Investors Obtaining capital can be one of the trickier aspects when it comes to starting a business. How to Hire Your First Employee Your business is growing so fast that soon you'll be not only your own boss, but someone else's as well. How to Set Prices Pricing is easily one of the trickiest aspects of starting a business. How to Write a Memorable Slogan How to Choose an Accountant How to Conduct Initial Market Research
How to avoid 4 mistakes most make with YouTube Marketing Campaigns | Social Media Marketing Strategies | Targeted Traffic from YouTube | Video Marketing | | Ramit Narang One of the Best Social Media Marketing Strategies one can implement, is to get targeted traffic from YouTube. Yesterday, a friend of mine sent me a link to his YouTube Campaign and wanted me to take a look before it went live. Looking at his mistakes i decided to write this post. In this post i’m going to show you how to optimize your social media marketing campaigns to get the most traffic to your site. 1) Add Keywords to Your Video Title By adding relevant keywords to the beginning of your video title you actually assist search engine spiders to find your video and rank it higher in search engines. You do this for your website pages then why not for your video campaigns ? 2) Add a Reason to watch the Video in the Title Image Think about it, if the image you see is not appealing would you yourself click to watch the video? 3) Add an Informative Description for your video along with Contact Info You already have a great image and you can take it further. Be Sociable, Share!
The Inspiration Tree: I Believe... that two people can look at the exact same thing and see something totally different. I believe… that your life can be changed in a matter of hours by people who don’t even know you. that even when you think you have no more to give, when a friend cries out to you, you will find the strength to help. that credentials on the wall do not make you a decent human being. that the people you care about most in life are taken from you too soon. that sometimes when I’m angry I have the right to be angry but that doesn’t give me the right to be cruel. that just because someone doesn’t love you the way you want them to doesn’t mean they don’t love you with all they have. that maturity has more to do with what types of experiences you’ve had and what you’ve learned from them and less to do with how many birthdays you’ve celebrated. that it isn’t always enough to be forgiven by others. that no matter how bad your heart is broken that the world doesn’t stop for your grief. What do you believe?