OpenBadges What is a Badge? badge [baj]: a special or distinctive mark, token, or device worn as a sign of allegiance, membership, authority, achievement, etc. (Source: Dictionary.com) A badge is a symbol or indicator of an accomplishment, skill, quality or interest. From the Boy and Girl Scouts, to PADI diving instruction, to the more recently popular geo-location game, Foursquare, badges have been successfully used to set goals, motivate behaviors, represent achievements and communicate success in many contexts. A “digital badge” is an online record of achievements, tracking the recipient’s communities of interaction that issued the badge and the work completed to get it.
Mozilla Rewards Digital Literacy With New Webmaker Badges Over the weekend, Mozilla launched Mozilla Webmaker Badges to “recognize the skills that you learn” while making “awesome webmaking projects” (and for participating in the Mozilla Webmaker community and events). Here are the badges you can earn: “As users complete projects on Webmaker.org – like creating web pages, animated GIFs, or learning the fundamentals of programming — they can earn digital badges linked to their identity,” Mozilla explains.
Pearltrees Pearltrees refers to itself as "a place for your interests". Functionally the product is a visual and collaborative curation tool that allows users to organize, explore and share any URL they find online as well as to upload personal photos, files and notes. The product features a unique visual interface that allows users to drag and organize collected URLs, and other digital objects. that themselves can be further organized into collections and sub-collections, (URLs). Users of the product can also engage in social/collaborative curation using a feature called Pearltrees Teams. Pearltrees was founded by Patrice Lamothe, CEO, Alain Cohen, CTO, Nicolas Cynober, Technical Director, Samuel Tissier, Ergonomy/UI and Francois Rocaboy, CMO. History Development of Pearltrees began in 2007. In July 2012 Pearltrees launched their iPhone app.
Open Badges Earning badges for learning new things is an entrenched idea. Legions of Boy Scouts and Girl Scouts have decorated their sashes with badges, demonstrating their mastery of various skills. A badge is a symbol of personal achievement that’s acknowledged by others. Badgeville launches Dynamic Game Engine and Widget Studio In an era where rewarding customer involvement has exploded to a whole new level through social media, companies are starving to get their hands on solutions that they can leverage to take advantage of social gaming and it's popularity. Back in December I wrote about Moxsie.com's use of Badgeville as their weapon of choice for building customer incentive through a Facebook badge program in an effort to involve their fans in the buying process. Badgeville won the Audience Choice Award when it launched at the Tech Crunch Disrupt last September and the demand for their social reward system has gone nowhere but up. Industry leading brands like Island Def Jam (Universal Music), The Active Network, Bluefly.com and more have signed on with Badgeville to harness the viral power of gamification to help reach user-driven objectives, turning it into profit.
Content Curation Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users. Concept Content curation is not a new phenomenon. 12 Gamification Platforms A major sign of the explosive growth that lies ahead for gamification, or making a non-game application more engaging by adding game-like features, is the packaging of game mechanics as an off-the-shelf solution by several emerging gamification platform vendors. Gamification technology has just been democratized. As marketers and software developers rush to tap into the increased engagement, fun, and loyalty of gamification, M2 Research predicts that this emerging space will generate $1.6B in revenue by 2015. Only a few months ago gamification was the province of a few mega-sensations like Foursquare and Zynga. Now it can be plugged into your website or app via licensing a third-party engine, widgets and APIs without writing a single line of code. Discover and visit some of the leading vendors in this emerging market in the running list below:
Top 10 eCommerce Gamification Examples that will Revolutionize Shopping Shopping has evolved so much from traditional market exchanges. It completely transformed from acquiring of needed goods into a rich experience that integrates deeply into every single culture of civilizations that can afford to power such an activity. People shop for fun, and for many (ahem, me not included), shopping could still be an epic win after spending 3 hours in a mall without buying a single item. (In the rulebook for my game, if I am shopping for over an hour and I bought nothing, I felt that I have failed. No Win-State for me…) As shopping went online, a lot of the fun, interactive, and social experiences of shopping disappeared.
Contently A Checklist for Evaluating Gamification Platforms Conventional wisdom has it that sales people love competition. They want a challenge, beat their friends and colleagues, and be on top of the leaderboard. And sales managers constantly use carrots and competition, because this is what “motivates" sales agents. But is this true? We know that sales reps have to make money for the company.