Better Business Decisions by Enhanced Customer Data Analysis - GetB2B Leads One thing that businesses relatively do is make decisions. At times, decision-making becomes a crisis but when done under thorough planning streams, it can lead off bad pathways and create fruitful ones. Often, we get too excited and quickly decide to kick off a lead generation campaign but miss on the most important part of the process – customer profiling. Here are insightful processes on enhancing customer data for deeper profiling and analysis. Data Cleansing / Data Scrubbing Techtarget describes this as the process of removing incorrect, incomplete duplicated or improperly formatted data from a database and is often used by data-intensive organizations like banking, insurance, retailing, telecommunications or transportation. Data Verification Slideshare notes that data is an integral aspect in enabling decision making. Operational EfficiencyReduces CostOptimizes Business ProcessProvides Auditability And Data TransparencyImproves Customer Experience Data Deduplication Database Management
Symptoms of an Unhealthy Email Marketing List (and How to Clean It) Believe it or not, your email marketing list might not be as healthy as it can possibly be. In essence, an email list is actually pretty organic because, in an ideal sense, you want your emails to reach real people that can lead to conversion. You know what we’re talking about. In this short article, we’ll examine how you can run diagnostics on contact list health and see what you can do to improve things like CTR (click-through rates) and how you can get more people to check out your correspondence. So sit back and relax, today we’ll teach you how to be a contact list doctor. What is an unhealthy email marketing list? Simply put, an unhealthy email marketing list is a list of contacts with emails that are invalid or non-responsive. Why should I clean up my list? Email providers track the number of emails that you send and the quality of emails sent. Deliverability is affected by some factors, and they include engagement rates, spam trap hits, content and your reputation. The double opt-in
Worst Things You'll Do in an Email Marketing As one of many important lead generation channels, email is every business’ best friend. Notwithstanding its function to develop buyer awareness, a simple email composed with clarity and directness in mind is enough to drag potential clients to the sales pipeline. But the act of composing an email is a challenge in itself. Messages follow a set template, depending on the effect intended. Like it or not, businesses need to follow such rules to better their conversion goals. Not segmenting your lists. The best advantage email possesses is that it is suited for targeted marketing. Sending to the wrong people. Mistakes happen in lead generation. Related: Identifying Key Decision Makers for Lead Generation Being too demanding. Most B2B buyers are influenced by the first thing they see in their inboxes: the subject lines. Related: Best Practices for Email Subject Lines Singling out urgency. Managers have an organization to oversee. Doing all these delivers a perfect blend for business disaster.
Conversations to Conversions: A Rundown of the Top Email Writing Tips According to numbers by Ascend2, at least 82% of B2B and B2C companies are handling email marketing campaigns. And there are several reasons for this. For one, email continues to be an effective means of communicating a brand’s products and services owing to how well it can educate and ultimately convince prospects to make a purchase. In fact, a great deal of a company’s total revenue is due in part through email marketing campaigns – at least those that approach email writing with a keen eye for detail and, more importantly, a great deal of knowledge on what makes people respond to a message in their inboxes. Writing email copy may seem like a piece of cake to anyone outside the B2B world, but it actually involves a lot more effort and creativity. With that said, here are some writing tips to consider in your next email campaign. #1) Stellar Subject Lines First of all, let’s focus on that part of an email where the recipient sees first. And to tell you the truth, it’s not that easy.
Why You Need to Stop Chasing Invalid Addresses Email marketing has always been about outreach. Aside from the traditional methods of acquiring quality leads, you also need to do a great deal of email blasting to capture prospects and nurture them as they venture deeper into the sales pipeline. Marketing expert David Newman tweeted: “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” In terms of establishing better client ties, you can only depend on emails to deliver the relationships you need in order to close more sales. But let’s say you already have a list of contacts to engage and you are ready to start an email campaign that is sure to bring in more clients to your basket. This brings us to a topic that is as close to the heart of a B2B marketer as content creation. Related: Top Reasons Why Entrepreneurs Badly Need Email Validation But what makes bad email addresses? Related: Declare Your Independence from Bad Data: A 5-Step Plan Related: Grow your Email List: Give more than you can Take
Grow your Email List: Give more than you Take Business is about growing your revenue and determining the best possible strategies to achieve this. While there are numerous ways you can do to maximize profits for lesser the cost, you can always choose to implement an effective lead generation and appointment setting for your enterprise. But that’s obviously what many companies do these days. Still, they have this tendency to focus on generating traffic all the while not knowing what exactly to do with it. Moreover, you can never go wrong with an email list as numerous companies rely heavily on email marketing to get their brand the exposure it deserves from business prospects. However, to achieve the same level of success in your own email marketing, you need to know a few things about growing your own email list. Optimized fill-up forms Conversion forms are still the best channels for capturing high-quality leads. Related: 7 Amazing Ways “Social Media” Can Build Your Business Email Subscribers Giveaways Here’s an example from Callbox.
Start FRESH with a Clean Email List for 2017 - GetB2B Leads Okay, New Year’s Resolutions are a little bit corny, not to mention outdated. And whether you admit it or not, they’ve become more perfunctory than heartfelt. If I dare say that 9 out of every 10 people who make a list of things to change about themselves in the new year probably never even get to start at all, who’d sue me? The point is, everybody wants to start the year fresh and clean and all that not because we understand the benefits that come with it, but because everybody else is doing it. But that doesn’t sound wise or smart in business. There are so many things you can do to welcome the new year, whether it’s something for self-improvement or for your business growth. Lower bounce rate One of the most immediate benefits of email address verification is a lower bounce rate. Related: Slaying Your (Mailer) Daemons and Reducing Email Bounces Saves money Any list that has “saves money” in it is worth paying attention to, that’s why I have it at number two. Accurate campaign stats
Case Study: Capturing Advertisers for Upscale Direct Mailer The Client The Client is a $50 million direct mail company delivering upscale prospects to advertisers of high-end products and services. They link people in upscale owner-occupied homes with the products and services they desire. The Client produces and mails decks of eye-catching, full-color, glossy postcards to this highly desirable, yet difficult-to-target, demographic. Their decks reach approximately 11 million unique homes a year, an annual circulation of more than 44 million card pack impressions. Based in Tampa, Fla., the Client has 78 franchisees in 125 markets. The Challenge Despite its huge client base and nationwide coverage, the Client needed a partner to provide them with a steady flow of advertisers. The Callbox Solution An Appointment Setting Campaign was launched to capture advertisers that catered to affluent homeowners. Assessment and List Preparation Cold Calling and Appointment Setting The Results Satisfied Client Refers Callbox to Over 15 Franchises
Your Roadmap to Buying the Best Leads For a lot of businesses right now, growing one’s brand is a big deal. But growing one’s client base is an even bigger deal! As competitiveness increases in such industries as IT and financial services, it pays for B2B companies to stimulate revenue growth as well as secure a better position in one’s market. More than ever, businesses in the B2B arena need effective marketing strategies and lead generation techniques to reach certain business goals faster and without any letup. These have become a lot easier considering the number of options enabling marketers to put their brands front and center. But more than strategy, marketers also need to be more articulate in terms of looking for opportunities to grow their sales. Related: Top 5 Content Ideas to Inject in your Blog Beyond that, though, greater emphasis should always be put on how marketers can seek out leads for the best value in terms of affordability and quality. And this leads us to list-buying. Limeleads Callbox Data.com
Callbox - Customer Profiling By logic, if you’ve been using the same database in the last 2 years, it is likely that about two-thirds of your marketing communications could be going to waste. With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale. Now more than ever, you need to put more emphasis on data quality. Have regular data cleanup to check your database for errors and ensure that you have complete, accurate, and reliable information to drive your marketing lead generation campaign. We offer the following services: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management For quality data cleansing solution, we telephone contacts on your database to confirm every piece of business information you hold with them.
B2B Leads : The Marketing Way: Pro Tip in Lead Scoring: Stop Doing it Wrong Any marketing campaign is effective as long as it generates the right kind of B2B sales leads. Quality is the underlying principle in a lead generation program. And better revenue generation is impossible if your sales pipeline is filled with disinterested leads, entailing a waste of time and money. Hence, an improved lead scoring system should always be considered. With one in place and implemented with marketing automation software, a business is able to pursue only high-value sales opportunities. Howard Sewell, president of the Spear Marketing Group, has listed the common mistakes that hamper lead scoring effectiveness. No separate scores for behavioral and demographic values. Demographic scores are best thought of as how interested you are in a prospect. Score Inflation When you award points to a prospect for some specific behavior (e.g. visiting a Web page, attending a Webinar), that score shouldn’t last forever. Scoring email opens Read the full article here.
Drive Event Attendees Through These Effective Methods As a business owner, you are basically aware of the potential that corporate events have towards the bottom line. It is interesting to note that conferences and seminars can provide ample opportunities to generate high-quality leads and foster better client relations. In fact, Statista shows that at least 79% of marketers in the United States are able to get quality leads mainly through event marketing. The Event Marketing Institute, on the other hand, has pointed out that at least 74% of event attendees have a positive view of a brand being promoted through an event. From this, we can all assume that corporate events are the way to go in terms of establishing better client relations and increasing profit margins significantly. No doubt that marketing your event and getting people to sign up for them can be a difficult task to handle. Luckily, we have a list of effective methods that can help you generate more event attendees than the venue can accommodate. Venue IS a priority.
6 Email Marketing Strategy Tips from the Top 280 SaaS Companies There’s nothing more frustrating than knowing that you’re making mistakes that others have long since solved. If you could learn from their mistakes you could avoid repeating them yourself. This is especially true with email marketing strategy. You’ve put the effort into getting your subscribers on your mailing list, so the last thing that you want to do is risk losing them by messing up. Sent too many emails in a day? No matter what mistake you make, you may as well have poured your marketing budget down the drain if your audience unsubscribes. I signed up to the top 280 SaaS companies (including the Montclare SaaS 250 and the top startups in AngelList) with the details of a fictional Vodafone employee to see how they implement their email marketing strategy. Follow up for 9 days on average One of the biggest mistakes you can make is following up with a lead for too long or too little time. The magic number? Follow up for 23 days if you’re also using voicemails Send one email per day
Proof that Email Marketing is Not DEAD | ITSalesLeads For years, the existence of email marketing as an effective lead generation channel has been questioned. It is one of the most debated topic on online marketing forums. While marketing philosophers discuss their views on comment boxes and forum sites, I prefer to present my argument in this post. So is email marketing really dead or alive? The answer is in this analogy: to believe that email marketing is dead is to believe that no business is using emails today. Those who claim of its premature death must have failed to perform the right email strategies to have a successful campaign and though we know that the spotlight is now focused on social media marketing, we can’t obliterate the fact that email marketing usage will never come to the point of obsoleteness. Related: The 4 Worst Things You’ll Do in an Email Marketing Campaign In an article by Daniel Newman, he said that: It’s too soon to contemplate the demise of email marketing. Infographic originally posted on Callbox