How To Make Your Videos Look More Professional
Sometimes it’s just nice to create some great looking videos. Like the kind of videos that Apple creates – yeah those ones with the beautiful pure white backgrounds with superb clarity! Somehow, having a nice clear and clean white background just makes your video look so much more professional. Today’s video shows how to pull it off on a reasonably affordable budget. It’s just proof once again that you don’t need to spend tens of thousands of dollars on setting up your own studio to be able to create professional looking videos. Another great benefit of having a clear white background is that it removes clutter, and “opens up” more space for you to add other stuff into. The bottom line is that the more professional your videos look, the better chance you have of influencing your audience. Then, all that is left, is to make sure your actual content is compelling! So, how do you like my new background? Now, it’s not always easy to get this kind of effect. Talk to you soon. Okay. Ok.
Don't Be a Chicken: 6 Simple Steps to Creating Marketing Videos
Note: This article was origially was written as a guest blog post for Hubspot's Inbound Marketing Blog Forrester Research has shown that you're 53 times more likely to get on the first page of Google's search results if you have video on your page. But it seems so daunting, right? 1. 2. 3. 4. 5. 6.
Online Video Can Kill Your Credibility
The majority of independent online video content being created is mostly unwatchable. I'm usually not that critical of online video (and, I'm the first to admit that I am guilty of creating some of this unwatchable content as well), but as the Internet matures, grows and brings in new audiences - specifically those interested in the more professional/business aspects of the channels and platforms - something has got to give. Do I mind when someone I know and admire just riffs off of their built-in laptop video camera? Video production is a beast unto itself. A great way to get your feet wet in upping the quality of your online video production would be to pick up Steve Garfield's recently released business book, Get Seen - Online Video Secrets To Building Your Business. Here are 8 ways to produce online video that will not kill your credibility (from someone who knows nothing about it): Audio balance. I'm no expert. I don't produce videos (personally). By Mitch Joel
Help For Video Content That Sucks
So does your video content suck? And if it does, what are some simple things you can do to make it better? Yeah, it’s a pretty harsh title, but it was inspired by Jonathan Morrow’s post over at Copyblogger entitled 20 Warning Signs That Your Content Sucks. In it he talks about how blogs have matured into very polished, structured content. Not too long ago, most people used their blog as a sort of online journal, where people took a few minutes every day to write down their thoughts. But blogs have evolved beyond that. Now it’s time for video to catch up. Example of Video That Sucks Rather than pick on someone, I decided to produce a video that demonstrates a multitude of sins. Quick Tips on Making Better Video As individuals, organizations and brands employ content marketing to position themselves, raise awareness, and tell their story, video is increasingly becoming a vital link in the communication chain.
5 Unique Video Marketing Trends That Will Give Your Business The Edge
One of the latest internet marketing trends, video marketing is crucial for any internet marketer who wants to compete in today's online business industry and also to take their business from its infant stages to the growing stage. This article highlights 5 unique video marketing trends that can bring your business to the next level. Video marketing trends started emerging early in the 21st century during the start of the 2.0 era. Previously, videos were just used to promote a certain product using visuals and sound effects. Today, internet marketers have successfully innovated on the use of videos to create massive results for their businesses. 1) Viral Marketing Videos A Viral marketing video is essentially a video that has a unique angle which makes people want to tell others about it. 2) Educational Marketing Videos Educational marketing videos have taken the internet marketing world by storm. 3) Sales Copy Videos 4) On-site Videos 5) Video Streaming Sites
How To Compress Videos To Send Them By Email
Let’s break a few email etiquettes along the way. I wouldn’t advocate sending videos through plain old email because it clogs up bandwidth and holds up the queue of emails downloading behind it. Heaven forbid if someone is on a dial-up connection or a slow WiFi. There are other ways to send videos across ““ YouSendIt is one which even has an Outlook plug-in. Then, you can throw a stone and hit any of the file sharing services (also check out this roundup of a few more desktop file sharing clients). If you are back from all those pages I sent you to, then it means that you are hell bent on learning how to compress videos to send them by email. Here’s the bad news”¦video files are among the largest single chunks of digital content out there. But compression is really a complex subject. With that light touch on the background, let’s return to the action steps we need to take to compress a video for email. Compressing Videos with VirtualDub Experiment with the settings for video compression.
Finally! Online video as lead generation
Video has been available on the Web for years and with YouTube it is simple for anyone to create and post a video online. However, a legitimate criticism of video (especially from B2B marketers) has been that it is tough to do lead generation. Sure you can have a URL mention at the end of a video or you can embed a video within a landing page with some lead offers, but that's not fully integrated. My friends at VisibleGains have developed a video application that solves this problem. Here is an example program we created from the four videos I shot at GM a few weeks ago. The VisibleGains application makes it easy to include links and offers as part of the video experience. Did you notice the link near the end that points you to see the complete footage of the interview I had with Fritz Henderson, CEO of GM? Of course, these links could easily have gone to offers for lead generation purposes (such as to sign up for a Webinar). Brand Journalism becomes lead generation What do you think?
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