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Local social media group matures

Empower MediaMarketing hires 8 new employees Empower MediaMarketing has just added eight new employees to the full-service multi-media communications firm. That brings the total number of employees up to 170 at the Mt. Adams company that specializes in reaching consumers through a wide variety of media platforms. Empower was founded in 1985, and clients include U.S. Bank, Meijer, Marzetti Company, Godiva Chocolatier, Long John Silvers, Bush Brothers & Co., Humana and Michaels Arts & Crafts Stores. The growth comes from bringing on new clients and adding services for existing clients, said Empower MediaMarketing president Jim Price. "We've grown specifically in word-of-mouth marketing. Several of the new employees are from the Cincinnati area. Writer: Feoshia HendersonSource: Jim Price president Empower MediaMarketing

Online - NewsPay Gannett stepped into the world of paid content today with what it termed “a small-scale test” at the Tallahassee Democrat, The Greenville (S.C.) News and The (St. George, Utah) Spectrum. The fee for online-only is $9.95 a month; Web access bundled with a print subscription varies by market. In Tallahassee, seven-day home delivery (with Web access) costs $20. Kate Marymont, vice president of news for Gannett’s Community Publishing Division, told me in a brief phone chat that “we know this is not the model, this is a small-scale test.” Marymont acknowledged that others in the company have been more directly involved in the details of the pay wall initiative than she has been, but said “we weighed a lot of factors” in selecting the three sites from the division’s 81 papers, including “what’s at risk.” More broadly, she added, “We want to test the idea that our journalism is more of a service than a product, and that we should give readers a selection of delivery methods.” Tags: Paid content

Data-Driven Display Ads: What's Next - ClickZ Anna Maria Virzi | May 7, 2010 | 7 Comments inShare0 Venture capitalists have invested as much as $2.5 billion to make online advertising more efficient. Will online display advertising ever achieve the efficiency of search advertising? Scores of companies, from established ad agencies to ad technology startups, are dedicating substantial resources to help bring the right advertising to the right person at the right time. Keeping track of developments can be daunting. So it was great to get a big-picture overview of the industry from Terence Kawaja, an investment banker from GCA Savvian, during the Interactive Advertising Bureau's Networks & Exchanges conference this week. My favorite: the slide, "Display Advertising Technology Landscape." click to enlarge While showing how complex the sector is, it's an easy-to-digest who's who of major players in more than a dozen ad tech categories. Kawaja offered these predictions about the future of businesses tied to online display advertising:

Media Strategy and Innovation with Jeff Mignon and Nancy Wang >> Direct access to our online spreadsheet.UPDATE 2 (2/9/09): We added a new tab to the online spreadsheet with other numbers.UPDATE 1 (2/8/09): Based on your feedback (thanks to all), we have updated the numbers and uploaded a new excel file. The paid model scenario is back into the conversation. Is it a good idea for newspapers to go back to OR begin an online full or partial paid model? We have been thinking about different scenarios, and calculating the revenue outcome. We based our numbers on figures from different newspapers in North America. Base assumptions: 100,000 print subscribers$14.75 / month for the print version (7-day)Website with 500,000 UV and 10M PV$10 CPM (3 impressions per page)$.20 CPC with .5% CTRBased on these figures, their actual online revenue is approximately $1.8 M. Then we ran the numbers for the following scenarios: No more print version. We didn't take into account the cost side.

San Diego: Always active and now even more so No matter the time of year, there’s always something going on in San Diego, and for media buyers that means the market goes without some of the seasonal lulls found in other markets. “San Diego is a market that has 12 months of activity,” says Sara Sacks, senior local broadcast strategist at Empower MediaMarketing. “Some markets will really slow down at certain times, but San Diego never really slows down, and it could be the fact that . . . .

A Free iPad with Your Paid Subscription? | Joe Zeff Design Documentary films move us, excite us, awaken us, enrage us. They compel us to act. But for all of their power, they lack the ability to engage us. We watch rapt for an hour or more, and then the lights come on. Our answer: the appumentary. Appumentaries are digital applications that build upon storytelling presented in books and films to deliver interactive experiences. We're pleased to announce that our first such project, an iPad app called Spies of Mississippi: The Appumentary, is now available in the iTunes App Store. Spies of Mississippi is an important story about democracy. The book inspired documentary filmmaker Dawn Porter, a Sundance Award winner for a film called Gideon's Army about public defenders in the deep South. It turns out that Porter's film production company, Trilogy Films, is located in the same Montclair, NJ, church-turned-office building as Joe Zeff Design. • A video introduction from U.S.

ShareThis Makes the Case for Share Marketing » Adotas Written on Apr 29, 2010 Author Gavin Dunaway | ADOTAS – Stretch marks suck — perhaps I’m too vain for my own good, but I’ve got some off-color tracks of skin from when I lost 70 pounds (through a bad method, I admit: diet pill addiction) that dismay me whenever I put on a bathing suit. But image-conscious part-time rock stars weren’t really what Mederma, a brand that produces scar treatments, had in mind when it came to Empower MediaMarketing and ShareThis to market its stretch mark treatment. Who doesn’t use that handy little green box at the bottom of an engaging article to pass the good word along to friends via their favorite social networks? “We’ve been investing in what sharing means to people and how it relates to marketers — and how they can participate in that,” says ShareThis CEO Tim Schigel. “Think of sharing relative to search. The hurdle with reaching those on the sharing equation — both senders and receivers — before was scale, something that ShareThis can certainly offer.

Gives and Takes from #AdtechSF Yesterday I returned from the first Ad:Tech event of the year in San Francisco. As usual, it was a great opportunity to reconnect with friends in the industry and pick up a few new nuggets of what’s new in digital marketing. I also had the chance to give back some knowledge to the event participants during a session that I joined Tuesday afternoon. Here in this post I will share what I shared, as well as some of the highlights from the Tuesday sessions. A New World of Word of Mouth: Using Influence to Re-invent the Impression This was the session that I had a chance to present in, along with three other brilliant digital marketers: Tim Schigel, CEO of ShareThis, Jim Price, President of Empower MediaMarketing, and Joel Lunenfeld, CEO of Moxie Interactive. I moderated the session and kicked things off with a marketer’s perspective on what’s new in digital marketing—and I promptly shocked (shocked!) Jamie Cohen Szulc—CMO of the Levi’s Brand Chris Anderson Talks About the iPad

Four Trends from Ad:Tech SF Brad Berens and Warren Pickett did an incredible job with ad:tech San Francisco this year. The “no panel” format worked in just about every session we attended, and networking was in full swing in the hallways and meeting areas. People who have been in digital marketing for 10+ years mingled with lots of new faces- and there was no talk of recession in sight. We were thrilled to present in Dave Smith’s “Next Gen Metrics” series, as well as to curate the session “A New World of Word of Mouth: Using Influence to Re-Invent the Impression.” Four trends from the show: 1. 2. 3. 4. Here are slides from the Word of Mouth session. /heidi @heidiperry1

Digital Non-Conference brings best and brightest to Cincinnati Digital marketers from Cincinnati and across the country spent last Thursday and Friday at the Millennium Hotel and surrounding bars and art galleries expanding their knowledge on the rapidly growing digital space, including trends, social media, branding, website development and digital innovation. The uber tweet up known as the Digital Non-Conference was organized for the third year in a row by the Digital Hub Initiative after being launched in 2007 as an AdClub Cincinnati luncheon panel discussion among advertising, marketing, branding and design professionals. The goal of the DHI is to focus on the region's potential as an international hub in the digital space. The non-conference encourages marketers to feel inspired in their creative elements, including a set up of pods of casual and modern plastic white and clear lounge furniture that appeared straight out of the Design Within Reach catalog. "Getting someone to your site doesn't measure your connections.